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• Diageo Reportedly In Talks To Offload Trio Of Brands, Including Pimm’s

• Danone's Turnaround Gains Momentum: Revenue Surges, Cash Flow Stays Strong

• SKU Announces The Seven Brands Selected For Its Spring '24 Track

• MONDAY Haircare Founder Expands Beauty Vertical: Introducing Osāna Naturals

• Perfect Day and Unilever Launch New Breyers Lactose-Free Chocolate

• Lefties: Zara's Secret Weapon In Fast-Fashion Fight Against Shein

Diageo Reportedly In Talks To Offload Trio Of Brands, Including Pimm’s

23 February 2024, Food Bev

Diageo aims to boost profits & shareholder value by selling three brands 🍸. The trio includes Pimm’s, Safari, and Pampero Rum. Rothschild is on board for the sale, with options to sell individually or as a package. Diageo, owner of Guinness and Baileys, stayed mum on the matter. Pimm’s, a summer favorite, dates back to 1840. Diageo's facing challenges, shares dropped 17% in a year, plus CEO Ivan Menezes passed away. Slow sales in Latin America and the Caribbean prompted a profit warning. Earlier, Diageo dealt with a racism accusation from rapper Diddy, now settled. Despite hurdles, Diageo unveils new cocktails & innovations. Investments include greening glass production, water preservation in tequila-making, and a partnership for digital product development. 🚀

Danone's Turnaround Gains Momentum: Revenue Surges, Cash Flow Stays Strong

23 February 2024, Financial Times

Danone's turnaround efforts are bearing fruit, with the company exceeding expectations for FY 2023. Revenue climbed a healthy 7% to €27.6 billion, showcasing strong growth across its portfolio. This positive performance extends beyond just revenue, with Danone generating a solid €2.6 billion in free cash flow, indicating financial stability.

The company, which owns popular brands like International Delight (creamer), Oikos (yogurt), and Silk (creamer), has implemented strategic initiatives to revitalize its operations and product offerings. These efforts seem to be paying off, as the positive financial results suggest a return to sustainable growth. This is a welcome sign for investors and employees alike, as Danone positions itself for continued success in the years to come.

SKU Announces The Seven Brands Selected For Its Spring '24 Track

20 February 2024, PR Web

Seven innovative brands in pet 🐾, beauty 💄, food 🍲, and beverage 🍹 categories are set to shine in the SKU Spring '24 Track. Curated by SKU, the consumer product accelerator based in Austin, Texas, these brands were chosen for their passion to meet market demands. Among them are Curation Beverage Co., Heather's Choice, I Love Micheladas, Kelsi's Kitchen, Ohh Foods, Sanara, and Wellnergy Pets. 

From premium beverages to wholesome pet products, each brand brings a unique story and solution to the table. With a 12-week program kicking off soon, founders anticipate growth and learning opportunities alongside industry experts. The journey culminates in a Showcase Pitch event in May, promising to reshape retail with innovation and dedication.

MONDAY Haircare Founder Expands Beauty Vertical: Introducing Osāna Naturals

22 February 2024, PR Newswire

Osāna Naturals, crafted for elevated everyday indulgence✨! The product line, from Body Wash to Shampoo, transforms routines into rituals, enhancing mood and reducing stress 🛁. Founded by beauty entrepreneur Jaimee Lupton, also behind MONDAY Haircare, Osāna Naturals brings luxury to the masses without compromising values. 

Leaping Bunny approved and free from harmful additives, these products cater to all skin and hair types 🐰🚫. Available at Target and Walmart in the US and Walmart in Canada, Osāna Naturals redefines personal care accessibility. With MONDAY International Limited spearheading innovation, the beauty vertical aims to reach USD 300M in sales by 2024.

Perfect Day and Unilever Launch New Breyers Lactose-Free Chocolate

22 February 2024, PR Newswire

Perfect Day and Breyers team up for a sustainable frozen treat 🍦! The new Breyers Lactose-Free Chocolate with Perfect Day maintains the creamy taste we all love while being environmentally friendly 🌱. It's lactose and cholesterol-free, catering to dietary needs and preferences. TM Narayan, Perfect Day's CEO, celebrates the collaboration with Unilever, highlighting a commitment to a greener future.

Perfect Day's innovative process reduces water consumption by up to 99%, greenhouse gas emissions by up to 97%, and energy use by up to 60% compared to traditional methods 📉. Lisa Vortsman, Unilever Ice Cream North America's CMO, praises the addition to Breyers' better-for-you lineup, meeting the demand for alternative options without compromising on taste. This partnership signifies a step towards a more sustainable and delicious future! 

Lefties: Zara's Secret Weapon In Fast-Fashion Fight Against Shein

22 February 2024, Reuters

Inditex, the parent company of Zara, is ramping up its low-priced brand Lefties to combat competition from Shein, a Chinese-founded rival. Lefties, offering budget-friendly fashion items like 17.99-euro jeans and 7.99-euro dresses, is expanding globally to meet the demand for affordable clothing. Despite Zara's focus on higher-priced items, Inditex recognizes the need to cater to value-conscious shoppers. Lefties' growth in emerging markets like Spain and Portugal signifies its appeal to consumers seeking affordable options. While Shein dominates the fast-fashion market, Lefties is carving out its niche with a strong online presence and strategic expansion. With Inditex keeping Lefties' performance private, the competition intensifies, but the brand's potential for success remains promising. 🛍️💼

Weekly Recap! 🔙✨

Do you want to know what we published last week?

1. 🎯Shifting Consumer Habits in the US: A Closer Look

2. 🎯GA4 & BigQuery: Demystifying the Data Powerhouse

3. 📢 Automate Your Customer Journey & Be Smart

Stay tuned and hit subscribe @How-to-ecommerce for more such content…

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