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Weekly Round Off With HTE πβ¨
π Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. π
So, let's get this party started! π
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. π° Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. π‘ With every update, we're arming you with the knowledge to be the smartest one in the room. π€
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Keurig Dr Pepper Announces Sale Of Up To 100 Million Shares Of Common Stock By Jab And Repurchase Of 35 Million Shares By KDP
Olaplex Embarks on Turnaround Plan After Rough 2023
Celsius Holdings Inc. (CELH) Surpasses Q4 Earnings and Revenue Estimates
TikTok Shop Listings Are Surfacing On Google Shopping
What 8 DTC brands are talking about in 2024
Keurig Dr Pepper Announces Sale Of Up To 100 Million Shares Of Common Stock By Jab And Repurchase Of 35 Million Shares By KDP
29 Feb, 2024, PR Newswire
Keurig Dr Pepper Inc. (NASDAQ: KDP) is shaking things up. A JAB Holding Company s.a.r.l. subsidiary is selling 86,956,522 shares in a secondary offering, with an option for the underwriter to grab 13,043,478 more within 30 days. KDP plans to buy back 35 million shares, part of its $4 billion repurchase plan, leaving $1.8 billion available post-offering. π€ Directors and officers are eyeing some shares too!
After the offering, JAB will own about 21% of KDP's stock, and KDP's public float will be around 79%. π Morgan Stanley is handling the deal. Check SEC's website for details. This isn't a sales pitch, so make sure it's all kosher before diving in! ππ Onwards and upwards for KDP! π
Olaplex Embarks on Turnaround Plan After Rough 2023
29 Feb, 2024, Business of Fashion
Taking the helm at Olaplex in December 2023, CEO Amanda Baldwin unveiled her strategy during the Feb. 29 earnings call. Acknowledging challenges, she emphasized long-term investments and tough decisions. Despite a 34.9% decline in 2023 net sales to $458.3 million, the fourth quarter showed a less severe drop, hinting at stabilization. Baldwin attributed past struggles to rapid growth and execution errors.
Moving forward, Olaplex will prioritize the professional stylist channel, bolster brand equity, and leverage data-driven decisions. The brand aims to regain trust amidst competition and legal challenges by enhancing product development and marketing. Baldwin also stressed the importance of maintaining brand integrity through stricter distribution policies and operational improvements. With resilience and innovation, Olaplex is poised for a comeback under Baldwin's leadership. π
Celsius Holdings Inc. (CELH) Surpasses Q4 Earnings and Revenue Estimates
29 Feb, 2024, Yahoo Finance
Celsius Holdings Inc. (CELH) exceeded expectations in its recent quarterly earnings report, with earnings per share at $0.17, surpassing the Zacks Consensus Estimate of $0.16. This marks a significant improvement from $0.01 per share a year ago. The company has consistently outperformed consensus EPS estimates over the past four quarters. Additionally, CELH posted revenues of $347.44 million for the quarter, surpassing the Zacks Consensus Estimate by 6.40%.
While their immediate stock movement relies heavily on management's commentary on the earnings call, CELH shares have already gained 24.3% since the beginning of the year, outpacing the S&P 500. Looking ahead, investors should keep an eye on the earnings outlook and estimate revisions for clues about future performance. Meanwhile, in the same industry, Laird Superfood, Inc. (LSF) is expected to report a quarterly loss of $0.21 per share, with revenues anticipated to decrease by 3% from the year-ago quarter. ππ
TikTok Shop Listings Are Surfacing On Google Shopping
28 Feb, 2024, Modern Retail
TikTok Shop is branching out to boost its business by placing sponsored listings on Google Shopping. π These listings feature popular beauty and skincare products, alongside well-known brands. Although TikTok confirmed its presence on Google Shopping, details remain undisclosed as they experiment with marketing strategies. Despite being relatively new, TikTok Shop aims for growth, evident in its recent inclusion in Google's Shopping tab. Juozas KaziukΔnas noted this integration, emphasizing Google's dominance in shopping searches.
While TikTok excels in impulse buying through content, Google Shopping offers detailed comparisons. As TikTok Shop evolves, its advertising strategies, particularly on third-party platforms, remain experimental. Limited data hinders gauging the success of TikTok Shop ads. Despite its unique content-driven approach, TikTok Shop's foray into Google ads reflects broader ambitions. However, skepticism persists regarding heavy investment in search-based advertising. TikTok Shop provides a distinctive in-app shopping experience, prioritizing content over traditional search methods. π±
What 8 DTC brands are talking about in 2024
26, Feb 2024, Retail Dive
Over the past decade, DTC brands have transformed, prompting executives to rethink their strategies. Many initially focused solely on direct-to-consumer models but now partner with retailers to expand. Established brands, once reliant on wholesale, are now exploring direct sales. Leadership changes have occurred, with founders stepping aside for seasoned retail leaders. Insights from recent industry events reveal the evolving landscape.
APL
At the ICR Conference, Co-founders Ryan and Adam Goldston highlighted their brand's evolution. They emphasized their core DTC identity and acknowledged wholesale partnerships' profitability. APL's collaboration with Lululemon provided valuable market insights. ποΈπ
Casper
Former CEO Emilie Arel acknowledged the shift in Casper's approach. Initially critical of traditional mattress stores, the company now embraces wholesale to reach a broader audience. This pivot reflects a pragmatic response to market realities. ποΈπ
Crocs
CEO Andrew Rees emphasized Crocs' balanced approach between DTC and wholesale. Geographical diversity, especially in international markets, is a key factor in their growth strategy. Crocs reported record revenue in China, highlighting their global potential. ππ
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