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🔥 CELSIUS® Signs Global Energy Drink Partnership with Scuderia Ferrari 🏎️

🌿 Swedish Skincare Startup Mantle Raises $2.58 Million in Investment Round Led by Venture Capital Firm Venrex 💰

🚀 Guardion Health Shares Soar Premarket on Deal to Sell Viactiv 💊

⚡ Functional energy drink brand Odyssey secures $6m investment 💼

💐 Kering to Launch Bottega Veneta Perfume By Year-End Amid Push to Bring Beauty Brands In-House 🌹

CELSIUS® Signs Global Energy Drink Partnership with Scuderia Ferrari

9 Feb, 2024, PR Newswire

CELSIUS Holdings, Inc. (Nasdaq: CELH) has unveiled an exciting global partnership with Scuderia Ferrari 🏎️, marking CELSIUS as the official energy drink of the renowned Formula 1 racing team. As part of this multi-year deal, CELSIUS will energize not only the Scuderia Ferrari garage but also fan experiences worldwide throughout the 2024 season and beyond. 🌍

With a commitment to performance and vitality, CELSIUS offers a premium energy drink crafted with proven ingredients and zero sugar, empowering individuals to surpass their goals and live fit lifestyles. 🏋️‍♂️ Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, expressed enthusiasm for the expanded partnership, emphasizing CELSIUS' role in fueling drivers and team members during the demanding 24 Grand Prix season. 🏁

Excited about the collaboration, Kyle Watson, Executive Vice President of Marketing at CELSIUS, highlighted the shared ethos of competitive excellence and peak performance between CELSIUS and Scuderia Ferrari. 🚀 Throughout the season, fans can anticipate immersive CELSIUS experiences on and off the track, ensuring an electrifying Formula 1 journey for enthusiasts worldwide. 🔥

Swedish Skincare Startup Mantle Raises $2.58 Million in Investment Round Led by Venture Capital Firm Venrex

8 Feb, 2024, Happi 

Mantle, the Stockholm-based skincare company renowned for its clean and clinical approach since 2020, secured $2.58 million in funding led by London's Venrex venture capital firm. This brings their total funding to $7.42 million. The investment aims to fuel Mantle's expansion across Europe, notably in the UK, alongside its recent launch. 🚀

Mantle plans to enter the US, Germany, and the Netherlands this year, offering a diverse range from face moisturizers to intimate care products. 🌍 With this backing, they'll also intensify research and product development efforts from their Swedish lab.

Co-founded by branding specialist Stina Lönnkvist and entrepreneur Josefin Landgård, Mantle saw 80% year-on-year growth in 2023, with loyal customers purchasing every six weeks. Their products, acclaimed for innovative formulas, are available online and through premium retailers like Selfridges. Mantle's partnership with Estelle Manor in the UK further extends its reach. 💼

Guardion Health Shares Soar Premarket on Deal to Sell Viactiv

31 Jan, 2024, Market Watch

Guardion Health Sciences' shares skyrocketed in premarket trading, nearly doubling 📈, following the announcement of a $17.2 million deal. The clinical nutrition company is set to sell its Activ Nutritional unit, home to the lucrative Viactiv dietary supplements business, to a branch of China's Xiamen Kingdomway Group. This strategic move comes after Guardion's thorough evaluation of options, including selling the company or just the Viactiv brand. Notably, Viactiv contributed a whopping 97% to Guardion's revenue in the first nine months of 2023. With a market capitalization of approximately $6.57 million, Guardion anticipates finalizing the sale by June's end. As a result, Guardion shares surged over 94% to $10.01 in premarket trading. 🚀

Functional energy drink brand Odyssey secures $6m investment

9 Feb, 2024, Food Bev

Odyssey, a mushroom-infused energy drink brand, has successfully concluded a $6 million funding round, marking a pivotal moment in its development. The brand, known for its unique blend of vitality and cognitive enhancement, attracted investment from Richard Laver of Rocket Beverage Group and continued support from existing stakeholders, contributing half of the total funds raised. Odyssey's drinks, formulated with adaptogenic ingredients like lions mane and cordyceps mushrooms, offer energy boost, cognitive clarity, focus, and improved mood. The recently acquired capital will be allocated to support sales, marketing, and inventory, accelerating the brand's expansion. 

Founder and CEO Scott Frohman highlighted Odyssey's distinctive formula, leveraging functional mushrooms for sustained, crash-free energy. The brand's product lines include Mushroom Elixir, 222 (with 222mg caffeine), and Revive (caffeine-free). Each adheres to vegan, non-GMO, and kosher standards, with no added sugar or artificial ingredients. 🍄🚀💰

Kering to Launch Bottega Veneta Perfume By Year-End Amid Push to Bring Beauty Brands In-House

8 Feb, 2024, Business Of Fashion

Bottega Veneta anticipates the release of a luxurious perfume by year-end, with hopes high for its success. This launch will be followed by Balenciaga and Alexander McQueen's inaugural fragrances developed in-house. Despite Gucci Beauty's modest product launches in 2023 under Coty's operation, it recorded decent performance.

Yet, Kering Beauté, formed in February last year and led by Raffaella Cornaggia, stole the spotlight. After acquiring Creed for $3.8 billion in July 2023, Kering anticipates Creed's sales to surpass €300 million next year, with plans for a standalone store in Paris. Leveraging Creed's legacy since 1760, Bottega Veneta's fragrance development is accelerating. Gucci's beauty license terms with Coty remain undisclosed, but discussions about its potential return to the group persist as Kering's beauty portfolio expands. 🌟🎉

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