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Weekly Round Off With HTE ✨
🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀
So, let's get this party started! 🎉
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓
Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! 🚀
🛍️How Prime Is Becoming Core To Amazon’s Social Commerce Strategy?
🏈 Why the NFL released an AI-powered game with Amazon?
🔍 Leica Trains Its Lens On Luxury Watch Market
💰 U.S. Giant Mars To Buy Britain's Hotel Chocolat For $662M
✨The Duckhorn Portfolio Announces an Agreement to Acquire Sonoma-Cutrer Vineyards
How Prime Is Becoming Core To Amazon’s Social Commerce Strategy?
16 November, 2023, Modern Retail
Amazon is leveraging its Prime membership as a competitive advantage in social shopping, evident through recent partnerships with Meta and Snap. 🛍️ Meta ads now showcase Amazon products, allowing users to purchase within the Meta app after linking their Amazon account. Similarly, a program on Snap enables shopping through Amazon without leaving the app. The emphasis is on seamless social shopping experiences, with real-time pricing and Prime benefits.
While details remain unclear, this move aligns with Amazon's long-term goal of driving significant growth in social shopping. Trust in Amazon's platform, combined with Prime's benefits, addresses historical hurdles faced by social shopping platforms. The partnership is currently in a trial phase, emphasizing controlled testing. Meanwhile, Amazon is restructuring its games division and faces a class action lawsuit related to alleged promotion of an "illegal internet gambling enterprise.🔄🔍
Why the NFL released an AI-powered game with Amazon?
17 November, 2023, DigiDay
🏈 Amazon Web Services (AWS) and the NFL have teamed up to launch "Playbook Pass Rush," an online game targeting Gen Z with generative AI-powered stats. 🤖 Released on Nov. 9, the game, developed with Amazon Titan technology, lets users create plays based on real-time NFL data using pressure probability. 🎮 The goal is to educate fans, especially Gen Z, about the use of advanced statistics during NFL games. 📊 The game serves as a brand marketing tool for promoting pressure probability, predicting the likelihood of defenders creating pressure during plays. 🌐 The NFL is actively promoting the game on social media, with players like Kelvin Beachum, Tyrod Taylor, and Orlando Brown Jr. endorsing it. 💸 Budget specifics for advertising efforts remain undisclosed.
Leica Trains Its Lens On Luxury Watch Market
17 November 2023, FT
Renowned camera maker Leica is diving into the luxury watch market with the ZM 11 collection ⌚️. Investing over €10mn, they aim to produce 3,000 high-end mechanical watches annually within three years 🚀. Priced competitively at £5,845 for steel and £6,575 for titanium, the ZM 11 positions itself alongside luxury brands like Omega and Rolex 💰. Leica's strategy targets new customers who appreciate the brand beyond photography 📷. The watches boast unique design elements, interchangeability, and Swiss mechanics ⚙️. This move comes as the watch market experiences growth, with Leica seeking distinctiveness in this competitive landscape 🌐.
U.S. Giant Mars To Buy Britain's Hotel Chocolat For $662M
16 November 2023, Reuters
British chocolatier Hotel Chocolat 🍫 has agreed to a £534 million ($662 million) takeover by Mars Inc, aiming for international growth. The deal, a 170% premium, led to soaring stock prices for Hotel Chocolat. Founders, each owning 27%, stand to earn £144 million. Despite past challenges, including failed expansions, CEO Angus Thirlwell plans to lead the company for five more years under Mars' ownership. Thirlwell believes Mars' support will facilitate global expansion, especially in the U.S. and Japan 🌎. The deal, expected to complete by January, reflects a focus on growth, sustainability, and quality.
The Duckhorn Portfolio Announces an Agreement to Acquire Sonoma-Cutrer Vineyards
16 November 2023, Business Wire
The Duckhorn Portfolio, Inc. (NYSE: NAPA) is set to acquire Sonoma-Cutrer Vineyards for $400 million, blending 🦆 Duckhorn's luxury wine prowess with Sonoma-Cutrer's iconic Chardonnay legacy. Founded in 1973, Sonoma-Cutrer is celebrated for its refined wines 🥂, and the deal aims to elevate Duckhorn's position in the U.S. luxury wine market 📈.
The agreement involves a mix of company stock and cash. Sonoma-Cutrer's $84 million net sales for the twelve-month period ended July 31, 2023, and estimated synergies of $5 million annually contribute to the strategic move. The transaction, subject to regulatory approval, is expected to be finalized in Q3 of fiscal year 2024. 📅
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As we wrap up this edition of our newsletter, we hope you found the blend of news and insights as invigorating as we did. The world of DTC and beyond continues to evolve, and staying informed is the key to success. Keep those entrepreneurial spirits high, and remember, we're here to keep you ahead of the game. 🚀🌟📰
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