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Weekly Round Off With HTE 🔙✨
🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀
So, let's get this party started! 🎉
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓
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🍹 Jiant Sips Success with $6M Series A as Hard Tea Takes Center Stage
💇♂️ JVN Hair Glamourously Sold at Auction!
🍹 Italy's Campari to Acquire Courvoisier Cognac in a Splashy $1.2 Billion Deal
😴 No Sleep Beverage Awakens with Five Exciting Alcohol Brands Launch
🛍️ BFCM by the Numbers: Apparel and Underwear Triumph on Black Friday and Cyber Monday, Leading Brands Take the Lead
🍹 Jiant Sips Success with $6M Series A as Hard Tea Takes Center Stage
7 December 2023, PR Web
LA-based Jiant, a leading alcohol brand, secures $6M in Series A led by Natureza Growth Partners. Notable backers include G5 Capital, Sage Venture Partners, and Michael Silverstein. Funds will boost production, expand distribution, and propel hard tea line growth.
Co-founder Larry Haertel Jr. sees this as a pivotal moment for Jiant, poised for significant 2024 growth after a stellar year with a 313% YTD sales surge. Jiant aims to solidify its strongholds in Southern California and Colorado before a national footprint. The brand, known for Junk-Free™ hard tea, prioritizes sustainability, being the first climate-neutral certified hard tea. Pledge to eliminate plastic from packaging by 2024.
💇♂️ JVN Hair Glamourously Sold at Auction!
15 December 2023, Business of Fashion
JVN Hair, the hair care brand co-founded by Jonathan Van Ness, has been auctioned off as part of now-bankrupt Amyris' asset sales. Consumer investment firm Windsong Global acquired JVN Hair for $1.25 million on December 13. Launched in 2021, the brand offers gender-neutral, masstige hair care products with "free-from" claims and is available at retailers such as Sephora and Space NK. Amyris filed for Chapter 11 bankruptcy in August, with its popular brand Biossance previously selling for $20 million to THG on November 30. Windsong Global, known for private equity and intellectual property investments, indicates no immediate plans to include JVN Hair's contracts or leases in the acquisition, possibly focusing on intellectual property. 🌟💇♂️📦
🍹 Italy's Campari to Acquire Courvoisier Cognac in a Splashy $1.2 Billion Deal
15 December 2023, Reuters
Italy's Campari (CPRI.MI) is set to acquire the historic French cognac house Courvoisier from Beam Suntory for $1.2 billion, marking Campari's largest-ever acquisition and a significant move into the brandy market. CEO Bob Kunze-Concewitz, overseeing Campari's strategic expansion, expressed enthusiasm, stating "Christmas came early for Campari this year." Cognac will become the fourth major segment for Campari, joining aperitifs, bourbon, and tequila. The deal strengthens Campari's U.S. presence, where 55% of Courvoisier's sales originate, and offers growth potential in the Asia Pacific region, especially in China. The acquisition is expected to boost net sales by 9%, with plans to re-launch and grow the Courvoisier brand. The deal, subject to closing next year, includes a potential earn-out of up to $120 million. Campari will fund the acquisition through a mix of debt, cash, and equity.
😴 No Sleep Beverage Awakens with Five Exciting Alcohol Brands Launch
14 December 2023, Business Wire
No Sleep Beverage, an alcohol beverage investment firm in the U.S. led by industry veteran Nick Papanicolaou, aims to revolutionize the industry. Papanicolaou's team, with extensive experience, addresses the challenges faced by both entrepreneurs and major corporations. They provide comprehensive support, from capital to hands-on assistance, partnering with brands like Barr Hill Gin and Juliet Wine.
Recognizing the complexities of the industry, No Sleep Beverage focuses on diverse, culturally relevant brands that transcend boundaries. The company's unique approach, reflected in its diversified portfolio, attracts investors across the alcohol beverage spectrum. With plans to raise capital for six to eight new transactions in the next year, No Sleep Beverage remains committed to fostering the growth of emerging brands. 🍸💼
🛍️ BFCM by the Numbers: Apparel and Underwear Triumph on Black Friday and Cyber Monday, Leading Brands Take the Lead
15 December 2023, Next Big Shop
Shopify President Harley Finkelstein revealed impressive Black Friday and Cyber Monday stats, boasting $9.3 billion in global sales on the platform, triple the 2019 figure. Over 55,000 merchants hit record sales, attracting 61 million customers. E-commerce, defying economic concerns, continues its robust growth. Notably, the data shows a shift from traditional in-store Black Friday chaos to a surge in online shopping, with Apparel leading sales, nearly doubling Beauty. Market share analysis emphasizes the dominance of Apparel, while price analysis reveals it's the top performer in the $100-$500 range. Black Friday to Cyber Monday sales volumes doubled across most categories, signaling a consumer penchant for sales. Baby and Kids, however, showed limited growth, indicating preferences for budget or high-end items. The data signifies e-commerce's evolving landscape and consumer habits. 👕💻📈
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As we wrap up this edition of our newsletter, we hope you found the blend of news and insights as invigorating as we did. The world of DTC and beyond continues to evolve, and staying informed is the key to success. Keep those entrepreneurial spirits high, and remember, we're here to keep you ahead of the game. 🚀🌟📰
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