- How to E-commerce's Newsletter
- Posts
- Weekly Round Off With HTE 🔙✨
Weekly Round Off With HTE 🔙✨
🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀
So, let's get this party started! 🎉
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓
Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! 🚀
Tod's Secures Private Makeover with L Catterton's Expertise 🛍️💼
Coca-Cola Joins Race for Poppi: The Health-Conscious Soda Darling 🥤💚
Larq's Innovative Smart Water Bottles Acquired by Brita 💦🌐
Donna Karan Unveils The Cashmere Collection: A Fragrant First 👃✨
Amazon's Luxury Leap: The Resale Revolution 🛒🌟
Tod's Owner Gets Help From L Catterton To Take The Company Private
11 Feb 2024, Reuters
The Della Valle family, founders of Italian luxury shoemaker Tod's, along with L Catterton, a private equity firm backed by LVMH, are making a second attempt to take Tod's private. L Catterton highlights benefits like enhanced management flexibility and cost reduction. They propose buying 36% of Tod's at €43 per share, a 17.6% premium, valuing the company at €1.4 billion. Tod's CEO Diego Della Valle sees delisting as a strategic move.
In 2022, a similar attempt failed due to insufficient ownership. Diego Della Valle will tender his 10.45% stake, retaining 54%. LVMH maintains its 10% stake. L Catterton plans to merge Tod's if the tender offer fails. Tod's owns brands like Roger Vivier and Fay. 🥿💼📈
Coca-Cola Is Among Suitors for Healthy Soda Brand Poppi
14 Feb 2024, Bloomberg
Coca-Cola Co. is reportedly eyeing an acquisition of the health-conscious soda brand Poppi, as per sources familiar with the matter. 🥤 The Atlanta-based beverage titan is said to be one of the interested parties vying for the company, as disclosed by individuals who preferred anonymity due to the confidential nature of the discussions.
However, there's no finalized deal at present, and a transaction isn't on the immediate horizon, according to someone familiar with the situation. 🤐 Specific terms of the potential acquisition remain undisclosed. 📜
Brita Snaps Up Smart Water Bottle Startup, Larq
8 Feb 2024, Tech Crunch
Larq, the smart water bottle company, has been acquired by filtration giant Brita, specifically by Brita GmbH, the German company founded in 1966. This move marks Brita's reentry into the American market using Larq's brand. Larq, known for its UV light-equipped bottles, offers a digital-first approach, while Brita aims to boost its online presence. Larq's CEO, Justin Wang, sees potential in merging innovation with Brita's expertise in filters. Despite Clorox's dominance in the U.S. market, Larq and Brita are poised for innovation. Larq will continue its product line while exploring collaborations with Brita. This acquisition sets the stage for a compelling competition, leveraging Larq's digital edge with Brita's filtration legacy. 🚰💡🌐
Introducing The Cashmere Collection, The First-Ever Fragrance Collection From Donna Karan New York
13 Feb 2024, PR Newswire
Donna Karan New York, renowned for its iconic fashion and New York lifestyle, ventures into fragrance with a collection of four Eau de Parfums. Each scent, including Cashmere & Palo Santo, Cashmere & Tiare Flower, Cashmere & Wild Fig, and Cashmere & Tunisian Neroli, epitomizes sophistication and modernity, reflecting the multifaceted essence of women. Crafted by expert perfumers, these fragrances blend unique elements like golden peach, tiare flower, wild fig, and Tunisian neroli, creating captivating olfactory experiences.
The bottle design, resembling the sensation of cashmere, features a graceful silhouette and a magnetic gold cap. Inspired by Donna Karan's timeless dresses, the packaging exudes elegance with its sleek, dark exterior and gold accents. Inter Parfums, Inc., in collaboration with G-III Apparel Group, Ltd., brings these luxurious scents to life, adding to its portfolio of prestigious brands. 🌸✨🎨
Why Amazon Is Turning To Resale To Build Its Luxury Business
15 Feb 2024, Modern Retails
Amazon expands its luxury offerings by teaming up with HEWI, offering pre-owned designer items across Europe. The collaboration brings luxury fashion closer to customers, with items ranging from £85 Tiffany scarves to £26,250 Hermes bags. This move follows Amazon's 2020 launch of Luxury Stores and recent partnerships like What Goes Around Comes Around in the U.S. It taps into the booming €30 billion luxury resale market, providing accessible luxury options. While some luxury brands may hesitate to sell directly on Amazon, partnerships like this broaden Amazon's offerings and gather valuable data. This could potentially disrupt the luxury resale market in the long term. 🌍💼🛍️
Weekly Recap! 🔙✨
Do you want to know what we published last week?
Stay tuned and hit subscribe @How-to-ecommerce for more such content…
Stay Ahead of the Curve with HTE!
As we wrap up this edition of our newsletter, we hope you found the blend of news and insights as invigorating as we did. The world of DTC and beyond continues to evolve, and staying informed is the key to success. Keep those entrepreneurial spirits high, and remember, we're here to keep you ahead of the game. 🚀🌟📰
Thank you for being a part of our community !🙌
Did you find this newsletter helpful? 👍 / 👎
Your feedback keeps us going.
Until next time,
With 🧡🧡
How to E-commerce
