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Weekly Round Off With HTE 🔙✨
🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀
So, let's get this party started! 🎉
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓
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Hostage Tape is projecting $40M in revenue for 2024 while putting all of its paid media into Meta
Soda Startup Olipop to Hit $500 Million in Sales This Year
The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
Hunter & Gather Secures £500k To Help Maintain Rapid Growth
Kaho Partners Sells Kenny's Great Pies to Dessert Holdings, a Portfolio Company of Bain Capital
Hostage Tape is projecting $40M in revenue for 2024 while putting all of its paid media into Meta
23 May 2024, Modern Retail
Hostage Tape projects $40M in revenue for 2024, focusing its paid media on Meta platforms like Facebook and Instagram. The sleep aid brand uses clips from partnerships with shows like “Live with Kelly and Mark” and podcasts such as “The Joe Rogan Experience” to generate 30 million monthly impressions. Despite challenges from Apple's iOS 14 updates, Meta remains their top ad choice, maintaining a $2.5-$3 return per ad dollar. Founded two years ago, Hostage Tape saw revenue jump from $900K in 2022 to $14M in 2023. The company plans to enter big-box retail, eyeing a Walmart launch in 2025. 🚀📈💤
Soda Startup Olipop to Hit $500 Million in Sales This Year
24 May 2024, Bloomberg
Olipop, a startup offering a "healthier" twist on soda, is experiencing explosive growth. The company is projected to reach $500 million in sales this year, more than double what they made in 2* (2023) - that's $200 million.
A consumer's desire for less sugary drinks drives their success. Olipop's sodas fit the bill, attracting new customers and propelling the company toward profitability, which is uncommon for young food and beverage startups.
The company has come a long way since its launch in 2018. Back in 2019, their revenue was less than $1 million. Now, they're not only growing rapidly but also turning a profit.
Olipop's impressive growth has even attracted big-name investors, including actress Gwyneth Paltrow and Indra Nooyi, former CEO of PepsiCo.
The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
16 May 2024, Brevage Dynamics
The RTD beverage market is set to explode, growing from $749.17 billion in 2023 to $1,155.14 billion by 2030 🌍📈. Here’s how leading brands are standing out:
Cultural Relevance: Absolut, known for its mixology heritage, connects with consumers at culturally relevant moments. Malibu’s rum-based cocktails evoke vacation vibes year-round.
Sustainability: Dulce Vida’s tequila-based RTDs use eco-friendly Tetra Pak cartons.
Flavor Innovation: On the Rocks introduces a Strawberry Daiquiri for Valentine’s Day, while The Finnish Long Drink makes its Peach flavor permanent due to popular demand.
Brand Redesign: Monaco Cocktails and Cutwater enhance shelf appeal with refreshed packaging featuring bold designs and clear information 🛍️.
Fan Engagement: Mom Water expands its vodka-infused flavors and uses a mobile lounge, "She Shed," for fan interactions 🚐. BeatBox Beverages excels at music festivals, selling over one million Tetra Paks in 2023.
Digital Media: Hunni Sparkling Soju and Ten Ball Cocktails grow through targeted social media campaigns and influencer partnerships 📱.
Major Collaborations: Jack Daniel’s teams up with Coca-Cola for a popular canned cocktail 🥤, and Grey Goose partners with Paris Hilton to promote their ready-to-serve Martini, playing on her iconic “that’s cold” catchphrase ❄️🍸.
Innovative strategies and strong consumer connections are driving the success of these RTD brands, setting the stage for continued market growth
Hunter & Gather Secures £500k To Help Maintain Rapid Growth
23 May 2024, PR Newswire
Hunter & Gather secured a six-figure investment to boost its retail distribution and growth. The healthier foods brand is now valued at £22m, up from £8.1m in 2022. The £500k funding came from existing investors, led by Black Investment.
The funds will enhance supermarket presence, including a new Tesco listing for avocado oil mayonnaise, and support the DTC channel. CEO Amy Moring highlighted the strong belief in the brand's potential. Hunter & Gather, founded in 2017, offers natural products free from artificial ingredients. It expects over £11m in sales for 2024, following a 72% Q1 growth. 📈🥑
Key Points:
Six-figure investment 💰
Valuation: £22m 📊
New Tesco listing 🛒
£11m sales forecast for 2024 🚀
Kaho Partners Sells Kenny's Great Pies to Dessert Holdings, a Portfolio Company of Bain Capital
15 May 2024, PR Newswire
Kaho Partners has sold Kenny's Great Pies to Dessert Holdings, a Bain Capital portfolio company. Kenny's, based in Smyrna, GA, is renowned for its high-quality, clean-label pies, including its signature Key lime pie. Acquired by Kaho in 2020, Kenny's tripled revenue and quadrupled EBITDA under Kaho's ownership. Kaho's strategic investments and operational improvements drove significant growth.
CEO Gary Muter and Kaho's Griffin Horter praised their teams and expressed optimism for Kenny's future with Dessert Holdings. Horter highlighted improvements in product quality and delivery, while Muter emphasized the company's continuous improvement culture and professionalized operations. Terms of the transaction were not disclosed. Kaho was represented by Integris Partners and Holland & Knight, PLLC.
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