🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀

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Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓

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🔥 Truff spices things up with new Jalapeño Lime Hot Sauce!

💰 Luxury hand-me-downs are now valued in the billions!

🌱 Suja Organic debuts convenient Ready-To-Drink Protein Beverages.

💸 Voyage Foods secures a substantial $22M investment.

🤝 Puig makes a move, and acquires Dr. Barbara Sturm in the skincare realm.

Truff Expands Hot Sauce Offerings With Jalapeño Lime Hot Sauce

12 January 2023, PR Newswire 

TRUFF, the innovative truffle brand, introduces its latest creation, TRUFF Jalapeño Lime Hot Sauce, a vibrant green sauce blending fiery jalapeño, refreshing lime, and the signature black winter truffle. Inspired by Latin cuisine, TRUFF aims to offer a unique flavor experience. Known for its premium truffle-infused condiments, TRUFF's hot sauce is a top seller, now expanding with the Jalapeño Lime variation. The sauce, packaged in a captivating green bottle, launches exclusively at Whole Foods Market in January, available online from January 11, 2024. TRUFF, on a growth trajectory since 2017, recently secured a significant minority stake from SKYY Partners, Kim Kardashian's private equity firm. 🌶️🍋

Luxury Hand-Me-Downs Are Now Worth Billions of Dollars

12 January 2023, Wall Street Journal

Luxury brands may not be able to control the thriving secondhand market of their products, but this booming business offers benefits for both fashion enthusiasts and investors. In the last four years, consumers have spent a staggering $1.3 trillion on new luxury items. A significant portion of these goods eventually appears on secondhand websites, thanks to the rise of online luxury resellers like The RealReal and Vestiaire Collective. In 2023, the resale of luxury products reached 45 billion euros (about $49.3 billion), doubling in size over four years and accounting for 12% of the new personal luxury goods market, based on Bain & Company's estimates.

Suja Organic Launches Ready-To-Drink Protein Beverages

11 January 2023, Business Wire

Suja Organic, a pioneer in organic beverages, has unveiled its Suja Organic Protein Shakes, a novel range of ready-to-drink protein beverages. This entry into the thriving RTD protein market features 16g of plant-based pea, rice, and hemp protein, providing transparent nutrition. Available in Vanilla Cinnamon, Chocolate, and Coffee Bean, the shakes boast essential vitamins, minerals, and 200 calories per serving, blending almond milk and coconut cream for smoothness. Suja Organic, founded in 2012, emphasizes foundational nutrition, and Protein Shakes aligns with their commitment to delivering healthy, convenient options for a balanced diet. Priced at $4.99 per 12oz. bottle, they're now accessible nationwide at Target, embodying Suja Organic's dedication to wellness. 🌱💪☕

Voyage Foods Nets New $22M Investment

11 January 2023, Nosh

Voyage Foods, a company involved in food technology, recently secured a significant investment of $22 million. This investment underscores the company's growth and potential in the evolving market of food technology and innovation. The specifics of how this investment will be utilized by Voyage Foods to further their business objectives and technological advancements were not detailed in the available sources. This new funding could be indicative of the growing interest and value in innovative food technology solutions, particularly those that may offer sustainable and scalable alternatives to conventional food products. This investment represents a significant milestone for Voyage Foods in their ongoing development and expansion in the food technology sector.

Puig Acquires Dr. Barbara Sturm

11 January 2023, Business Of Fashion

Spanish beauty and fashion conglomerate Puig has acquired a majority stake in German premium skincare brand Dr. Barbara Sturm, strengthening its presence in the luxury skincare market. Although the financial details remain undisclosed, insiders suggest that retail sales for 2023 amounted to $150 million. Dr. Sturm, renowned for its cult following, especially among celebrities like Angela Bassett and Victoria Beckham, was founded in 2014. The brand's founder, Barbara Sturm, will retain a minority stake, continuing as the chief product officer and brand ambassador. Puig, which owns brands such as Charlotte Tilbury and Byredo, aims to expand Dr. Barbara Sturm internationally, emphasizing growth in spas and boutiques. This move is seen as a significant step in Puig's premium skincare market strategy. 🌟💄🌍

Weekly Recap! 🔙✨

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