Weekly Round Off With HTE🔥

Hola Readers,

Welcome to the Weekly Round-Up with HTE, where tech, entertainment, and a sprinkle of fun collide!

Get ready for a rollercoaster ride through the latest happenings in the digital universe.

From mind-blowing gadgets to jaw-dropping movies, we've got the scoop on it all. Join us as we unveil the magic behind the Barbie Movie turning DTC brands into blockbuster sensations.

Hold on tight as we follow Blake Lively's wild encounter with toucans during an Amazon Adventure gone bonkers!

With e-commerce and marketing taking center stage, expect mind-boggling innovations and trends that will leave you shouting, "Wow, that's epic!"

Get comfy and let the fun begin! 🎉

🔥 Unleashing Brand Magic: How the Barbie Movie Transforms DTC Brands into Blockbuster Sensations

📺 Ad Of The Week: Betty Buzz's Amazon Adventure: Blake Lively Finds Herself Surrounded by Toucans in a Delivery Gone Wild!

🛍️ Amazon Embraces Livestream Shopping to Boost Prime Day Offers

🔗 Snapchat Unleashes Link Extravaganza: Users Can Now Showcase Multiple Links on Profiles

💥 TikTok Takes Prime Day by Storm with Over 400 Million Views on Shopping Content

🤖 Shopify Introduces AI-Powered Sidekick to Streamline Merchant Tasks and Boost Efficiency

🎧 Threads Listen to Users: Updates Improve Experience and Expand Opportunities

💰 Prime Day Mania: Amazon's Sales Soar, Competition Heats Up, and Shoppers Stock Up on Deals

🎯 TikTok Targets Amazon: Plans to Launch Online Store, According to Report

Unleashing Brand Magic: How the Barbie Movie Transforms DTC Brands into Blockbuster Sensations

Prepare for a seismic marketing revolution with the Barbie movie as DTC brands rewrite the script and unleash a brand evolution! Collaborating with Barbie, brands will create limited-edition collections and immersive experiences that transport customers into a whirlwind of fashion and beauty. Step into a world where your wildest dreams come true, proudly rocking your brand.

But that's not all—brands can join forces with Hollywood producers, making their mark on the entertainment industry and becoming cultural phenomenons. Fans will don merchandise, spread the word like wildfire, and boost sales.

Streaming platforms and networks are eagerly rolling out the red carpet for this new era of brand-produced entertainment, providing the perfect stage to captivate audiences worldwide.

Through strategic partnerships, targeted advertising, and stardust, brands can reach the ideal audience, generate massive buzz, and catapult e-commerce sales to dizzying heights.

It's time to rewrite the marketing script and create a blockbuster success story that will leave a lasting impact! 🎉

Ad Of The Week: Betty Buzz's Amazon Adventure: Blake Lively Finds Herself Surrounded by Toucans in a Delivery Gone Wild!

Discover Betty Buzz, the flavor-packed beverage brand masterminded by the enchanting Blake Lively!

Betty Buzz satisfies every craving with high-quality ingredients and sparkling flavors like lemon-lime and grapefruit soda.

Enjoy these sparkling wonders, or mix them with your favorite spirits for a delicious cocktail. In the captivating Prime Day ad, Blake Lively takes center stage alongside a breathtaking toucan, unveiling the magical world of Betty Buzz's beverages.

The ad immerses viewers in nature's beauty, igniting a sense of wonder and longing for their Amazon adventure. Indulge in the taste sensation of Betty Buzz and let the toucans guide you to pure delight.

And here's a bonus: sipping on Betty Buzz may even make your hangover a little less harsh, making it a win-win!

Amazon Embraces Livestream Shopping to Boost Prime Day Offers

Live selling is becoming a big trend for companies like Shopify, TikTok, YouTube, and Amazon.

Facebook recently said goodbye to its Live Shopping feature, but Amazon is stepping up its game by making live streaming a centerpiece of its Prime Day extravaganza in 2023. Live shopping guides overwhelmed shoppers through the buying process, making it engaging and enjoyable. It's also a revenue booster for Amazon.

The trend originated in China, where live-stream content drove real-time product purchases.

In the US, TikTok, YouTube, and Shopify joined in 2022, but Amazon has been at it since 2019 with Amazon Live. Social media influencers hosting live shopping shows on Amazon can earn hefty commissions ranging from 2% to 20%.

Experts predict US livestream sales to reach $50 billion this year, with eBay and potentially Facebook eyeing a piece of the action.

Snapchat Unleashes Link Extravaganza: Users Can Now Showcase Multiple Links on Profiles

Snapchat has partnered with Linktree to introduce a game-changing feature allowing users to showcase multiple links on their profiles?

Linktree serves as a digital organizer, enabling users to compile a collection of links related to their work or online presence.

DTC brands and marketers can leverage this feature to amplify their reach, curate an aesthetically superior brand identity, create seamless customer journeys, and boost conversions by including NFTs.

Additionally, the combination of Snapchat's augmented reality (AR) capabilities with the multiple-link feature opens up possibilities for mind-bending shopping experiences, including trying on virtual fashion and making purchases within the app.

This move by Snapchat aligns with the evolving creator economy and aims to empower visibility, engagement, and conversions for brands and marketers.

TikTok Takes Prime Day by Storm with Over 400 Million Views on Shopping Content

TikTok's Prime Day extravaganza stole over 400 million views on Prime Day-related content in just 48 hours.

As the go-to platform for shopping discovery, TikTok influences purchasing decisions through user-generated organic content. With lackluster live videos from Amazon during the event, shoppers turned to TikTok for inspiration and recommendations. While TikTok didn't monetize the massive viewership during Prime Day, they have ambitious plans.

They are launching a native checkout experience, transforming into a full-fledged marketplace, and even sourcing goods directly as a retailer. TikTok aims to revolutionize shopping by combining creativity, inspiration, and retail therapy in bite-sized videos.

Prime Day began TikTok's journey to dominate the shopping world, one dance and product recommendation at a time.

Shopify Introduces AI-Powered Sidekick to Streamline Merchant Tasks and Boost Efficiency

Shopify gears up with AI-powered assistant 'Sidekick' to automate tasks and answer merchant queries.

StoreHero, an all-in-one dashboard, aggregates multiple apps and platforms for Shopify merchants. With a focus on profitability, it streamlines operations within the Shopify ecosystem.

These AI-driven tools bring efficiency and convenience to online stores, making merchant life much easier.

Get ready to embrace the future of e-commerce with Shopify's superpowered solutions.

Threads Listen to Users: Updates Improve Experience and Expand Opportunities

Meta's social media platform, Threads, has responded to user feedback with updates to improve the experience. One significant update addresses the complaint about algorithm-driven content presentation by introducing an alternative home feed that allows users to see posts from followed accounts chronologically. This ensures that users don't miss out on the latest updates. Furthermore, Meta is working on additional features to enhance Threads, such as post-editing capabilities, a translation feature, and seamless switching between multiple Threads accounts.

Threads presents new opportunities for marketers as Instagram extends its branded content tools to the platform. While direct advertising is not permitted, brands can transparently acknowledge paid partnerships through text or hashtags until the full suite of branded content tools is operational.

Meta values user feedback and aims to integrate it to provide a familiar and intuitive experience on Threads. By prioritizing updates and navigating the commercialization process, Threads aims to keep users engaged and satisfied in the long run.

Prime Day Mania: Amazon's Sales Soar, Competition Heats Up, and Shoppers Stock Up on Deals

Amazon Prime Day kicked off with a bang as customers flocked to grab fantastic deals. By 4 pm EDT, the average order size rose to $56.26, up from $52.22 last year, with over half of households (52%) placing at least two orders.

A remarkable 36% of shoppers splurged over $100. Looking at the bigger picture, US Prime Day sales are projected to reach a staggering $8.03 billion this year, marking a 10.0% increase from 2022. Competitors like Target, Walmart, Best Buy, and Nordstrom are also in the game, with Amazon's share dropping to 59.6%.

Walmart and Target are capitalizing on inflation-driven consumer demand, with 44% of shoppers planning to explore Target Circle Week and 33% eyeing deals from Walmart+.

TikTok Targets Amazon: Plans to Launch Online Store, According to Report

TikTok is launching an online store on its US app next month, expanding into e-commerce. The new store will enhance the existing TikTok Shop feature, creating a one-stop shop for products. In addition, TikTok is creating the "TikTok Shop Shopping Center" as a central hub for promotions and a wider range of products. The company has partnered with logistics firms to ensure smooth shopping experiences.

With this move, TikTok aims to challenge major players like Amazon, having generated $4.4 billion in revenue through TikTok Shop in the previous year. Interestingly, TikTok is also a powerful marketing tool for e-commerce giants, as seen with Amazon's extensive use of TikTok ads. Online retail sales in the US are expected to reach $1.14 trillion this year, with e-commerce accounting for 42% of the sales growth.

Personalization is crucial for shoppers, with 80% valuing personalized experiences and 75% expressing enthusiasm for tailored product offers. Gen Z is particularly open to switching retailers for a personalized experience. However, concerns exist about race and gender-based product recommendations, while customized pricing, local recommendations, and deals are highly appealing