🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀

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Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓

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‘It Feels Like An Absolute Mistake’: Brands And Agencies Are Already Preparing For A TikTok Ban

15 March 2024, Modern Retail

Agencies and brands are preparing for a potential TikTok ban in the U.S. by exploring alternative platforms like Instagram Reels and YouTube Shorts. They're concerned about losing access to Gen Z consumers and the sales growth opportunities TikTok provides. While some await legislative developments before making decisions, others are adapting strategies to stay flexible. Many rely on TikTok's algorithm to amplify their brand messages and drive sales. However, not all experiences on TikTok have been smooth; some brands have faced challenges with content moderation. 

Despite uncertainties, brands emphasize the importance of staying adaptable and diversified across social media platforms. Some, like Milani Cosmetics, have seen sudden spikes in sales attributed to TikTok, highlighting its significance as a marketing channel. However, concerns linger regarding the potential economic impact of a ban, especially for small businesses and influencers heavily reliant on TikTok for exposure and revenue. Emojis: 📱💼🔍

Adidas Posts First Annual Net Loss In Over 30 Years

15 March 2024, Retail Dive

Adidas reported Q4 and full-year earnings in line with earlier estimates, with a 4.8% sales decline in 2023 to 21 billion euros ($23 billion). While it avoided an operating loss, it posted a net loss of 58 million euros, its first in three decades due to high tax rates. Despite challenges, Adidas performed better than expected, largely due to successful Yeezy merchandise sales, with revenue exceeding projections. 

CEO Bjørn Gulden expressed optimism despite Yeezy inventory challenges, citing progress in reducing inventories and strong consumer response to products like Samba and Gazelle. Management defended the brand's innovation and highlighted growth prospects, except in North America where sales are expected to decline. However, overall, Adidas anticipates mid-single-digit sales growth in 2024, buoyed by Yeezy sales. The company aims to strengthen its brand with new marketing campaigns and product innovations. 📉💼👟

Demand For Golden Goose's Dirtied Trainers Continues To Grow

11 March 2024, Industry Fashion

Golden Goose Group, known for its sought-after distressed trainers, reported a robust performance for FY 2023, ending on December 31, 2023. Key financial highlights include a notable 18% increase in net revenues to €587 million and a 19% rise in adjusted EBITDA to €200 million. Growth was witnessed across all regions, attributed to the development of the Direct-to-Consumer (DTC) channel. The company expanded its retail presence by opening 21 new stores, totaling 191 by the end of 2023. 

CEO Silvio Campara emphasized the brand's resilience in navigating challenging economic conditions and highlighted their unique strategy, which includes Co-Creation experiences and product repair services. In November 2023, Golden Goose Group announced plans for an IPO in Milan, appointing Bank of America, JPMorgan, and Mediobanca as joint global coordinators. The IPO could occur as early as the first half of 2024, according to sources. 📈👟🎉

Whipshots Tops the Charts with 5 Million Cans Sold

12 March 2024, Business Wire 

Starco Brands proudly announced that its revolutionary vodka-infused whipped cream, Whipshots®, has soared past the milestone of five million cans sold since its launch in February 2022. This achievement solidifies Whipshots' status as a must-have item nationwide, transforming celebratory experiences and revolutionizing the spirits industry with its unique product. CEO Ross Sklar expresses immense pride in this milestone, attributing it to Whipshots' ability to enhance various beverages and desserts. 

The brand's commitment to innovation is evident through frequent new flavor releases, fostering exponential growth and an expanding customer base. Whipshots' exceptional quality has garnered accolades, including medals in prestigious spirits competitions. With its non-dairy formula and 10% Alc./Vol, Whipshots offers versatility and creativity to consumers. The brand's success story continues to unfold, promising further excitement and indulgence for enthusiasts. 🎉🥂🍓 

Kona Gold Beverage, Inc. successfully Acquires Covert LLC, a Leading Multimillion-Dollar CPG Company

12 March 2024, PR NewsWire 

Kona Gold Beverage, Inc (OTCPK: KGKG) has acquired Covert LLC, a leading consumer package goods (CPG) company specializing in Delta-8, THCa, THC-P, and Kratom products. With annual sales exceeding $5 million, Covert aims for $1 million monthly sales. Covert's strategic expansion includes discussions for further acquisitions. Their upcoming products, like a D9 soda and Kava Vape, promise diversification and market growth. 

Covert embodies innovation within the cannabis industry, inviting stakeholders to join its journey. CEO Jared Fischer and VP Elliot Eichler express excitement for the partnership, aiming for industry leadership and customer value. Kona Gold plans more acquisitions, aiming to redefine industry standards. Chairman Brandon White welcomes Fischer and Eichler, signaling accelerated growth and shareholder commitment. 🌱🚀💼📈

Weekly Recap! 🔙✨

Do you want to know what we published last week?

1. 🎯Volatile Economy, Meet Stability✨

2. 🚨Cognition AI Claims To Create The World’s First AI Software Engineer 🧐

3. 🚨Unlocking Revenue Growth 🧐

Stay tuned and hit subscribe @How-to-ecommerce for more such content…

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As we wrap up this edition of our newsletter, we hope you found the blend of news and insights as invigorating as we did. The world of DTC and beyond continues to evolve, and staying informed is the key to success. Keep those entrepreneurial spirits high, and remember, we're here to keep you ahead of the game.  🚀🌟📰 

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