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Weekly Round Off With HTE ✨
🌟 Hey there, dear readers! It's that time of the week again when we gather around to catch up on the latest and greatest in the Direct-to-Consumer (DTC) world. 🚀
So, let's get this party started! 🎉
Welcome back to another exciting edition of our DTC (Direct-to-Consumer) Insider newsletter. 📰 Our mission: to serve you the freshest news and insights straight from the heart of the DTC universe. 💡 With every update, we're arming you with the knowledge to be the smartest one in the room. 🤓
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🌱Ripple Foods raises $49m for plant-based milk, fueled by 'explosive growth' in kids' products 🥛
☕ Suntory invests multimillion dollars in beanless coffee 💸
👠 Zara Hair debuts with the help of Guido Palau and Kaia Gerber 💇♂️
👗Phoebe Philo's Second Drop: Lots of Leather and Familiar Polka Dots 👜
🧀 Vegan Cheese Market projected to surpass $8 billion by 2032 💸🌍
💧 Hydration Beverage ROAR Organic secures $6 million in fresh capital 💰
🌱Ripple Foods raises $49m for plant-based milk, fueled by 'explosive growth' in kids' products 🥛
30 November, 2023, AG Fund News
Berkeley-based Ripple Foods secured $49 million in a recent funding round, reaching a total funding of over $274 million. The plant-based milk company, founded in 2014, distinguishes itself by utilizing innovative technology to create 'Ripptein,' a neutral-tasting protein from yellow peas. The process allows Ripple to boost protein content to 8g per 8oz serving while reducing sugar to 6g, making it an allergen-friendly, kid-friendly option with 50% more calcium than dairy milk. The company's recent success, especially in its kids' milk with added omega-3s, contributed to its 'explosive growth' and consumer loyalty, according to CEO Laura Flanagan.
☕ Suntory invests multimillion dollars in beanless coffee 💸
30 November 2023, Bloomberg
Suntory Holdings Ltd. has made a multimillion-dollar investment in eco-conscious coffee startup Atomo Coffee Inc., which produces coffee using dates and sunflower seeds instead of beans. The undisclosed investment aims to support Atomo's mission to reduce deforestation and environmental impacts in coffee production. The coffee industry is vulnerable to climate change, affecting arabica bean growth. Atomo's processing facility in Southern California, set to be the world's largest, will process up to 12 million date pits annually. The company plans to open a roastery in March and will sell its beanless coffee through partnerships with coffee shops, starting with Gumption Coffee in New York in December.
👠 Zara Hair debuts with the help of Guido Palau and Kaia Gerber 💇♂️
30 November 2023, Marie Claire
Zara, known for its holiday fashion sparkle, has ventured into the beauty realm with the "Glitter in Gold" hair collection. Launched on November 30, the four-piece set, crafted by celebrity hairstylist Guido Palau, includes Gold Gel, Gold Glitter Spray, Gold Bobby Pins, and the Gold Comb. Positioned as "makeup for your hair," the non-brassy Gold Gel acts like a highlighter cream, enhancing natural shine. The launch, featuring model Kaia Gerber as spokesmodel, precedes Zara's upcoming line of essential hair products. Palau encourages creative use, envisioning users layering products for a dramatic effect. The brand anticipates more hair offerings in early 2023.
👗Phoebe Philo's Second Drop: Lots of Leather and Familiar Polka Dots 👜
28 November 2023, Vogue
Phoebe Philo's latest collection, the second drop following her highly anticipated debut, embraces a timeless and emotion-driven vision. With 40 new styles, it reinforces her commitment to seasonless luxury. The standout golden bikini and laurel leather bomber jacket showcase bold choices. Philo's distinct take on footwear includes thong leather "Naked" sandals and a nod to nostalgia with polka-dot pony pumps. The campaign reflects her understanding of her audience, featuring candid shots reminiscent of excitedly sharing new purchases. Philo's unconventional approach to design, avoiding perfection in favor of excitement in motion, is evident throughout the collection.
🧀 Vegan Cheese Market projected to surpass $8 billion by 2032 💸🌍
1 December 2023, vegconomist
The vegan cheese market is set to surge from $4.2 billion to $8 billion by 2032, with a 6.2% CAGR, driven by heightened consumer awareness of animal welfare, health, and sustainability. Innovations, like Denmark's high-protein cheese from fermented legumes, enhance taste, texture, and nutritional value. Soy-based and almond-based products will lead, with mozzarella and parmesan alternatives dominating. Retail, especially supermarkets, will be a key sales channel. Block formats gain popularity for versatility. Europe spearheads due to R&D investments, while China, the US, and the UK exhibit high CAGRs. Challenges include overcoming the preference for dairy cheese through ongoing innovation.
💧 Hydration Beverage ROAR Organic secures $6 million in fresh capital 💰
1 December 2023, Forbe
ROAR Organic has raised $6 million in its latest funding round, reaching a total funding of approximately $26 million. The hydration brand, founded by Roly Nesi in 2013, experienced a 116% gross revenue increase in 2022. The funds will support the company's retail expansion. ROAR Organic's electrolyte-infused sports beverages, based on proprietary coconut water, are available in various flavors and sold in major U.S. retailers. The company introduced ROAR Plus, on-the-go hydration powders, and engaged in partnerships with Peloton instructor Jess Sims and the Professional Pickleball Association. The global electrolyte drinks market is estimated to reach $58.97 billion by 2032.
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