Weekly Round Off With HTE 🎉

Hello Readers! 

We've got a real treat for you in this newsletter round-off! 🎉

Get ready to dive into the wild world of marketing mayhem, where marketers are splurging big bucks on agency reviews! 💸

And hold onto your hats as Snapchat and TikTok go head-to-head in a social media showdown – who's gonna win the crown? 😎

Plus, we've got the inside scoop on e-commerce potential, magical women's health tech, and the coolest trend in DTC brands! Grab some popcorn and enjoy this thrilling read! 🍿

Mind the Gap: Unveiling the Disconnect Between Media Time and Ad Spending in the US

We delve into the significant mismatch between the time US adults spend on media and the allocation of ad spending by marketers. Despite Meta (formerly Facebook) capturing a large share of ad spending, people spend only a fraction of their digital media time on Meta's platforms. To bridge this gap, marketers need to diversify their advertising strategies and target platforms with higher user engagement.

TikTok Pulse: Maximizing Engagement Around Organic Content

TikTok Pulse, an advanced contextual advertising feature, allows advertisers to align their ads with top-performing content on the platform. With revenue-sharing programs and a wide range of categories, Pulse aims to revolutionize TikTok advertising and connect brands with their desired communities.

Ad Battles and Strategy Shifts: YouTube's Quest for Revitalized Growth

YouTube's ad business experienced losses for three consecutive quarters, prompting a strategic shift towards connected TV (CTV) and short-form video. As it faces fierce competition from premium streaming services and social video platforms, YouTube aims to regain its growth trajectory by exploring new avenues for advertising revenue.

Threads vs. Twitter: The Battle for Social Media Supremacy Begins

Threads, a new platform from Meta, enters the arena to challenge Twitter's dominance. To thrive, Threads needs to establish a unique identity beyond being a Twitter alternative, stand independently from Instagram, and focus on empowering creators. With Threads disrupting Twitter's advertising revenue, Meta anticipates significant incremental revenues from the platform.

Unleashing the Power of TikTok Traffic: Why Amazon Sellers Shouldn't Underestimate Its Impact

Amazon sellers are urged not to overlook the advertising potential of TikTok. With 71% of TikTok users making purchases after seeing products on the platform, TikTok offers immense traffic potential. The cost-effectiveness of TikTok ads compared to Amazon PPC.

Marketing Mayhem: Marketers Spend Over $1 Million on Agency Reviews, Seeking Transparency and Value

The findings of a study by the American Association of Advertising Agencies (4A's), ANA, and Advertiser Perceptions, revealing that marketers are spending staggering amounts – over $1 million – on agency reviews.

The review process can be disruptive and time-consuming, lasting several months, causing disruptions in daily tasks and productivity declines for marketers. The main drivers behind this extravagant spending are an agency's reputation and performance.

However, the lack of transparency in agency fee structures is a major concern for marketers, leading to frustrations and some clients cutting back on business with less transparent agencies. Agencies, on the other hand, are facing challenges due to the talent shortage and rising salaries, causing them to explore AI capabilities for cost-cutting.

Snapchat Surges Ahead with 13.4% YoY User Growth, Briefly Overtaking TikTok as Fastest-Growing Social Media Platform in 2023

This section discusses the impressive growth of Snapchat, surpassing TikTok with a 13.4% YoY user growth rate in 2023. The article predicts that TikTok will make a comeback in 2024, reclaiming its position as the fastest-growing platform.

With nearly half of the world's population and a significant percentage of internet users actively engaging on social media platforms, the article emphasizes the global appeal of social media and the thriving social media markets in the Middle East, Africa, and Asia-Pacific.

Additionally, Snapchat's success in India is attributed to the ban on TikTok in the country, which has fueled the platform's growth.

Brand of the Week: Elvie

This section introduces Elvie, a women's health tech brand based in London, England. The article highlights Elvie's innovative products, including smart breast pumps and pelvic floor Kegel trainers, which aim to uplift and empower mothers worldwide. Elvie's marketing approach is praised for celebrating and uplifting mothers without trivializing their experiences. The brand's reputation as the "Apple of Women's Health" showcases its chic and stylish image, and its unmatched customer care further enhances its appeal.

Dive into the Creative Journey: How DTC Brands Are Building in Public

The article explores the trend of "Building in Public" in the Direct-to-Consumer (DTC) space, where brands are inviting customers to be a part of their creative process. This approach fosters transparency and trust, as customers get an inside look into the brand's journey from idea conception to final product launch. The Building in Public movement helps DTC brands build deeper connections with customers, gather valuable feedback, and create pre-launch excitement around their products.

A Comprehensive Guide to Instagram Branded Content Ads

Instagram Branded Content Ads as an effective strategy for businesses to partner with influencers and reach specific target audiences. The article highlights the eligible formats for Branded Content Ads on Instagram, such as Reels Ads, Feed Ads, and Stories Ads.

By leveraging influencer content, businesses can expand their reach, increase engagement, and achieve marketing objectives on the platform. The guide emphasizes the importance of transparency, communication, and clear agreements between advertisers and creators during collaborations.

Unlocking the Power of TikTok: How Amazon Sellers Can Harness the Untapped Traffic Potential

The untapped potential of TikTok for driving traffic and boosting sales for Amazon sellers. With 71% of TikTok users expressing a willingness to shop for products they see on the platform, it presents a valuable opportunity for sellers to connect with a highly engaged audience.

TikTok's impressive reach, targeted advertising options, cost-effective marketing, and potential for building customer loyalty are highlighted as key advantages for Amazon sellers looking to tap into this emerging traffic source.

CHOOSE SUCCESS below, and have a great day ahead! Get that D2C business runnin’.