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Conagra Brands Acquires FATTY Smoked Meat Sticks

Shinsegae Acquires K-Beauty Brand Amuse For US $51.6 Million

Grivel Secures Investment And Operational Support From Midi Management

Studs Is Taking Tiktok-Viral Foods Like The ‘Crookie’ As Inspiration For Partnerships

E.L.F. Beauty Announces First Quarter Fiscal 2025 Results

Conagra Brands Acquires FATTY Smoked Meat Sticks

9 August  2024, PR Newswire

Conagra Brands, Inc. (NYSE: CAG) has acquired Sweetwood Smoke & Co., the maker of FATTY Smoked Meat Sticks, a popular protein-packed snack. The acquisition aligns with Conagra's strategy to expand its better-for-you snack portfolio, emphasizing growth in the snacking and frozen food categories. Sweetwood's founder, Ryan Wood, is excited to partner with Conagra to reach more consumers. The acquisition will not impact Conagra's FY25 financial guidance.

About Conagra Brands: Conagra is a leading North American food company with brands like Birds Eye®, Duncan Hines®, and Slim Jim®, generating over $12 billion in fiscal 2024 sales.

About FATTY: Launched in 2010, FATTY is known for its high-quality, craveable meat sticks, using real hickory smoke and catering to on-the-go consumers. In 2024, it was recognized as one of the fastest-growing meat stick brands in the U.S.

Shinsegae Acquires K-Beauty Brand Amuse For US $51.6 Million

8 August  2024, Global Cosmetic News

Shinsegae International has acquired a 100% stake in Amuse for US$51.6 million, buying out majority owner Naver and other shareholders. The K-beauty brand, best known for its Jang Wonyoung tint, enjoys a strong following among the global MZ generation.

THE DETAILS 💼 Shinsegae International plans to run the business independently while actively investing to reach a revenue target of US$150 million by 2028. The company will focus on expanding its distribution channels and driving external growth by developing trendsetting products tailored to each market, boosting marketing efforts, and forming strategic partnerships with local companies.

THE WHY? 🎯 According to a statement seen by GCN, Shinsegae’s acquisition is part of a broader strategy to diversify its cosmetics portfolio. While the company has traditionally focused on luxury and premium markets, this move targets a younger audience.

Grivel Secures Investment And Operational Support From Midi Management

8 August  2024, PR Newswire 

Grivel, the iconic Italian brand with a 200-year legacy in mountaineering equipment, is thrilled to announce a strategic partnership with Midi Management, an investment and operating firm renowned for shaping standout consumer products. This collaboration aims to fuel growth through targeted international expansion, product innovation, and development. Grivel will remain committed to the mountaineering and climbing community, enhancing the user experience while preserving its rich 200-year heritage. This growth strategy will be bolstered by a strengthened operational framework and new talents under the leadership of Oliviero Gobbi, who will retain all his shares and continue as CEO. Midi Management will acquire a majority stake in the business. 

Oliviero Gobbi, CEO of Grivel, shared: "We are incredibly excited to join forces with Midi Management, a partner who shares our passion and vision. Together, we’ve crafted a growth and product expansion plan that will be rolling out in the coming months." 🚀

Midi Management was advised by Gianni & Origoni and KPMG.

Studs Is Taking Tiktok-Viral Foods Like The ‘crookie’ As Inspiration For Partnerships

8 August  2024, PR Newswire 

Studs, the ear-piercing studio co-founded by Anna Harman, is taking cues from TikTok-viral foods like the “Crookie” for its latest marketing efforts. After spotting the popularity of these social media-famous treats, Studs partnered with Glace, a NYC café, to offer free lemon meringue hot chocolate outside their Flatiron store, generating 500,000 Instagram views. 🍋

This food-centric strategy is part of Studs’s plan to collaborate with trending bakeries and food brands to create buzz-worthy experiences. 🎉

This weekend, Studs is teaming up with NYC bakery Noa to give away mini Crookies, a croissant-cookie hybrid, with lemon icing in Studs’s signature yellow. 🍪 As Studs expands its direct-to-consumer business, now with over 25 locations, these partnerships aim to align the brand with social media trends and appeal to their Gen Z audience. 🚀

E.L.F. Beauty Announces First Quarter Fiscal 2025 Results

8 August  2024, Business Wire

"We kicked off this fiscal year with a robust performance, achieving 50% net sales growth and 260 basis points of market share gains in Q1," said Tarang Amin, e.l.f. Beauty’s Chairman and CEO. "This marks our 22nd consecutive quarter of growth in both net sales and market share, placing e.l.f. Beauty among the top high-growth consumer companies. We're making significant strides across color cosmetics, skin care, and international markets, and we believe our unique strengths will drive continued success in fiscal 2025 and beyond."

For the three months ended June 30, 2024:

• Net sales surged 50% to $324.5 million.

• Gross margin increased to 71%.

• Adjusted EBITDA reached $77.4 million, up 4% year-over-year.

The company projects a 25-27% year-over-year increase in net sales for fiscal 2025.

Weekly Recap! 🔙✨

Do you want to know what we published last week?

1. Revamp Your Category Pages 🛠️: Ultimate SEO Secrets

2. Consumer Product Marketing:  Clever Ways to Boost ROI ✨

3. The Power of Mental Accounting 💡💰

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