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- 🔥 The Rise of Q5 - Year-end sales frenzy 🥳
🔥 The Rise of Q5 - Year-end sales frenzy 🥳
#HTE 252 Plus Win Those Shopify Abandoned Carts 🤑
Hey Marketers! ✨✨
Step into the pulse of Q5 excitement with our latest newsletter! Dive into the top 10 Shopify abandoned cart apps, transforming missed opportunities into sales. 🛒🔍 Plus, unlock the potential of GA 4 with game-changing e-commerce tips! 🔥 Why read on? This edition is your shortcut to a year-end sales surge.
Whether you're a seasoned pro or a budding entrepreneur, the keys to success await. Don't miss out – let's make this year-end unforgettable!
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Year-end sales frenzy! 🎉 Brands leverage the Q5 buzzword for a last-minute sales boost.
Explore the top 10 Shopify abandoned cart apps to reclaim lost sales. 🔍🛒
GA 4 And Tips To Use It For E-Commerce Businesses 🔥
Top Reads - Real-time news right for you. 📚
HTE Job Board- Get Your Dream Job With A Click! 🧐
Year-end sales frenzy! 🎉 Brands Leverage the Q5 Buzzword for a Last-Minute Sales Boost.
Seizing the Q5 Opportunity 🎉
Extended Sales Season: Brands are extending sales with last-minute promotions in the week between Christmas and New Year's, known as Q5.
Consumer Intentions: According to a 2020 survey by ware2go, 92% of consumers plan to make post-holiday purchases, prompting businesses to capitalize on this demand.
Ink + Alloy's Strategy: Fashion brand Ink + Alloy offers a "sale on sale" from Dec. 26 to Jan. 17, providing an extra 30% off its sale section to clear out inventory.
Fulton's First Sale: Insoles company Fulton initiates a 20% off sale after Christmas through Dec. 31, building on last year's successful conversion during this period.
Post-Holiday Boost: Traditionally, the fourth quarter is busy, but sales drop after Christmas. Q5 sales help brands enhance overall performance, clear out slow-selling items, and make room for new products.
Q5 Advantages: The Q5 period is advantageous as consumers have time off, allowing more time for shopping. It's also a time when people focus on New Year's resolutions, aligning with certain product categories.
Wellness Email Campaigns: Wellness brands send emails around New Year's, aligning with goals related to health. Quip and Gap ran post-Christmas sales last year with a New Year's theme.
Varied Industry Participation: Brands across various industries, including J. Crew, Madewell, Ikea, Sephora, and Kiehl's, participate in "sales on sales" or bonus New Year's promotions.
Gartner Insights: Brad Jashinsky from Gartner suggests that post-Christmas is a crucial time for retail, as consumers often do returns or exchanges. Brands can take advantage of increased foot traffic by offering promotions.
Gift Card Redemption: A recent Gartner survey found that 55% of shoppers plan to purchase gift cards during the holiday season. Many of these will be distributed in December, and the week after Christmas is a huge time for consumers to redeem gift cards, creating opportunities for additional sales.
Explore the top 10 Shopify abandoned cart apps to reclaim lost sales. 🔍🛒
1. Omnisend
Shopify App Store rating: 4.8/5
Omnisend is the most complete marketing automation app for Shopify. Designed specifically for e-commerce retailers, it naturally includes powerful abandoned cart recovery features.
You can easily combine email, SMS, and more for a truly omnichannel Shopify abandoned cart strategy.
Best part? Omnisend can help you do all that approximately 40% cheaper than other leading abandoned cart apps on Shopify.
Features:
Advanced segmentation: Break your audience down into smaller, more specific categories for more personalized and relevant abandoned cart messages
Pre-built automation: Save time with effective pre-built abandoned cart workflows created specifically for e-commerce and backed by data
Drag-and-drop builder: If you want to customize your Shopify abandoned cart recovery emails, you can do so with easy drag-and-drop functionality
SMS and push integration: Seamlessly add SMS and push notifications into your abandoned cart workflows for urgency and time-sensitive deals
2. Tidio
Shopify App Store rating: 4.7/5
Tidio prevents cart abandonment at its source by reaching out to shoppers while they’re still shopping. Using smart exit-intent technology, this Shopify abandoned cart app displays automatic reminders via chatbots. You can also “catch” customers in real-time with live chat.
Features:
Pre-built cart abandonment chatbots: For quick set up and start
Drag-and-drop editor: To easily customize chatbots without coding skills
Multiple languages: Provide an international outreach
3. PushOwl
Shopify App Store rating: 5/5
PushOwl specializes in highly-visible push notifications sent directly to mobile or desktop. These are great for quick cart abandonment reminders as they’re instant and don’t require the user to open anything. Retailers use PushOwl mainly for its effective cart recovery feature.
Features:
Segmentation: Send more personalized messages to visitors based on their location, gender, purchase history, and on-site behaviors
Cart Reminder Sequence: A pre-built, easily customizable automated workflow sends a series of 3 different messages designed to elicit urgency and bring customers back to the checkout
Dynamic Hero Images: A hero image of the abandoned product is dynamically generated and displayed on the push notification, helping customers to remember what they missed
4. Care Cart
Shopify App Store rating: 4.8/5
Care Cart is a simple and effective cart recovery app that retargets users via automated email marketing and push notifications. It also offers the possibility to include incentives such as discount codes with an interactive and engaging “ Spin the Wheel” feature.
Features:
Easy-to-use automation: Care Cart’s pre-built Abandonment Protector feature is quick to set up and automates a series of abandoned cart recovery emails for order recovery
Mixed retargeting strategy: Combine email campaigns, push notifications, and cart reminders for maximum visibility
Interactive discount form: Increase engagement and offer tempting incentives with a fun Spin the Wheel game
Shopify App Store rating: 4.7/5
Persistent Cart syncs shopping carts to customer accounts to keep them active and accessible over multiple devices. This prevents shoppers from losing the items that they’ve saved in their carts for later purchase while increasing your sales.
Features:
Automatically sync carts to account: Never lose sales again due to items not appearing in carts on other devices
Quick and easy installation: One-click installation for immediate use
Pop-up alerts: Show items in a customer cart when they log into new devices
Shopify App Store rating: 4.3/5
Similar to the Persistent Cart above, Keeper by Marsello works to keep your shopping carts synced over multiple devices. Having saved items accessible at all times is convenient for the customer and reduces your abandoned cart rates.
Features:
Set and forget installation: Simply install and Keeper works automatically in the background
Merge carts: Customers can merge carts from their previous sessions to have all of their items in one place
Seamless experience: Items are always available in carts across all devices
Shopify App Store rating: 4.9/5
WhatsApp is the most-used mobile messenger app, with over 2 billion active users worldwide. WhatsApp Abandoned Cart & Chat allows you to send unlimited cart recovery messages over this massively popular channel and close more sales.
Features:
Automated recovery: Send automated messages to WhatsApp contacts when they abandon their carts
Manual recovery: Reach out personally over WhatsApp with special deals and incentives to complete the purchase
Smart SMS fallback: If a customer can’t be reached via WhatsApp an SMS is automatically sent to their mobile number instead
8. Adoric
Shopify App Store rating: 5/5
Adoric allows you to run on-site Conversion Rate Optimization web-messages. With the help of their automated wizard, you don’t need to design or code anything.
Two campaigns you can choose are the Cart Abandonment and the Cart Recovery Campaigns, which will help to save uncompleted purchases and save abandoned carts.
Features:
Multiple devices: Create a sharp look and feel for Mobile, desktops, and tablets with one click.
No coding is needed: Adoric pulls the information from the cart and Adoric recognizes the relevant audience.
Get assisted revenue report: You have a dashboard reporting how much money Adoric assisted you in earning from abandoned cart campaigns.
Shopify App Store rating: 4.9/5
Facebook Messenger is another incredibly popular communication channel that customers feel comfortable using, even when it comes to Shopify's abandoned cart recovery. Facebook Messenger Cart Recovery does exactly as the name suggests—allowing you to reach out via Messenger to recover abandoned carts.
Features:
Abandoned cart campaigns: Reconvert customers who abandoned carts by sending timely and proactive messages via Facebook chat
Visual pop-up: Show attractive pop-ups along with discount codes to seal the deal
List subscriber: Easily add subscribers to your Messenger campaigns with an intuitive list subscriber feature
10. Picreel
Shopify App Store rating: N/A
Picreel is a simple yet powerful popup software that helps you reduce cart abandonment by nudging visitors at the right time and pulling them back to your website. The tool’s advanced exit-intent technology tracks visitors’ click behavior and targets them with attractive offers such as free shipping, discounts, and promotions. When shoppers are pampered with these benefits, they are more likely to come back and complete the checkout process.
Features:
Pre-designed templates – 100+ templates to create a variety of popups
Advanced trigger controls – Target popups to the right visitors at the right time based on their website activities.
A/B testing – Test and compare popups based on their color, text, fonts, and CTAs.
In-depth reports – Boost campaign performance by tracking total visits, impressions, and conversions.
700+ integrations – Integrate Picreel with the top CRM, CMS, email marketing, and many other tools.
GA 4 And Tips To Use It For E-Commerce Businesses 🔥
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It helps businesses understand user behavior and make smarter decisions using data. GA4 comes with cool new stuff like better cross-platform tracking, smart predictions, and detailed event tracking. By using GA4, you can get ahead of the competition.
Here’s how e-commerce businesses in the USA can make the most of GA4:
Know the Difference: GA4 is a whole new deal compared to the old version. Take time to learn what’s new and how it can help your business. Take the time to learn about the new features and capabilities of GA4 and how they can benefit your business.
Plan What to Track: Before you start with GA4, figure out what you want to keep tabs on. This helps you set up the right tracking strategy. This will help you develop a data layer solution and tagging strategy that meets your needs.
Set Up Data Layer: This is a must for GA4. It tracks what users do on your site. Work with your tech team to set it upright.
Use Google Tag Manager: This free tool makes adding tracking stuff easy. Use it to set up GA4 faster.
Embrace New Features: GA4 has awesome new features like better tracking between devices, smart predictions, and more event info.
By following these steps and diving into GA4’s new features, e-commerce businesses in the USA can understand their customers better and make smarter choices.
Top Reads📚
Nike unveils $2B cost-savings plan to drive growth, profitability ~ 22 December 2023, Retail Dive
Springboard Top 50 Content Marketing Brands of 2023 ~ 20 December 2023, Studio ID
~ 20 December 2023, PR Newswire
Fragrance sees online boost during early part of holiday season: report ~ 26 December 2023, Retail Dive
Alcohol-free ‘spirit’ Seedlip has released an agave-flavoured expression in the US ~ 20 December 2023, The Spirit Business
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Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.
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