The Least Boring Weekly Newsletter

Good Morning readers! We hope you've had a great weekend!

Have you got the "Monday Blues" yet? Ah, Don't worry! You're in great hands 😌

Almund's newsletter will let you in on all kinds of tips for DTC brands and much much more. 

Alright, so let's get right to it! 

THE BRAND FOR THE WEEK IS …

IMPRESS!!

Impress is a Southern European D2C Orthodontics company that was founded in 2019 at Barcelona by Dr. Khaled Kasem and entrepreneurs Diliara and Vladimir Lupenko.

Impress has raised a 50 Million Dollar Series that has been taken care of by Care Capital, Nickleby Capital, UNIQA Ventures and more. Lupenko claimed that the concept was to "combine the best orthodontic tradition with the most innovative technology in the sector."

They have used a doctor-led digital model which got them a way better conversion rate and treatment quality. The process being strenuous, they were able to scale the entire project exponentially.

They have projected to reach €50 million in their annual run-rate and are seeming to grow to €150 million of revenue in 12 months.

This newsletter is going to dive into :

🛍 Our special weekly invite

🛍 Personalised views on D2C happenings

🛍 A sneak-peek into our blogs and

🛍 A drive through with Almund

So, scroll down already to read up on what's yet to come up, and yes,

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OUR WEEKLY SPECIAL INVITE -

This week, we have brought to you our second episode of ‘How to E-commerce' podcast by Almund on which topics such as modern retail technology, e-commerce, RTM's and more have been discussed. Melissa Austria is this week's guest speaker. She is the founder and curator of Gotstyle, which is an award winning retail brand that strives to help men and women dress better to boost their personal style. 

Listen to the session here:

If  you want to know who’s coming on our show next, join us on Clubhouse, and we’ll keep you notified! 🎙️  

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PERSONALISED VIEWS ON D2C HAPPENINGS

Systemax is a billion dollar company that distributes business and industrial products. It's a company that usually handles most of its orders online. They've seen a huge surge in overall sales by around 23.3% and here's why. 

They've done something really interesting for their customers. They've personalized the online customer experience and for this year, they've earned $1 billion in sales. Isn't that great? 

The CEO, Barry Litwin claims that along with performance, it was strategy that coincided with it. A business's main objective is to make the lives of its customers easier. 

A D2C brand's focus is to provide quality, authenticity and an easy life to its customers. This is a sheer example of how a D2C brand builds rapport with customers and then develops a phenomenal network of loyal customers. 

They developed an efficient online buying system which increased their sales by A LOT! Digital marketing has helped them engage with the business more effectively. 

“As we go into 2021, we’ll continue to see improvements in website user experience and design", said Litwin. 

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BLOGS

How does Facebook marketing, Instagram and YouTube help D2C brands flourish? 

When you think of Facebook, Instagram, YouTube and Twitter, I bet you think of just socializing, boring tik tok videos, celebrity posts and teenagers fighting for followers as if it were the end of the world. How does one go from that to making a livelihood by using social media?

Tap below to know more 😁

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A DRIVE - THROUGH WITH ALMUND  

🎥 Pinterest will hold a test run of Streaming Live events with 21 creators. 

🎤 A new Stage Discovery portalhas been created by Discord which will help users connect live audio events with communities.

🤳🏻 TikTok dedicates to test 'Topics' feeds to the Green Screen Duet feature.

🎙️ "A timestamped link" to a podcast, is Spotify's new addition along with other social features

🚫 44 US State AGs (Attorney General) pressure Facebook to get rid of Instagram plans for kids.

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CHOOSE SUCCESS below and have a great week!  'Get that D2C business runnin'.