📢 Hello Hello Marketer!!! 📢

Dive into the latest edition of our newsletter, where we unveil the secrets to turbocharging your marketing game! 🚀 Unleash the power of "More Leads, Less Guesswork: Top-of-Funnel Tactics Powered by Conversion Data" 🕵️‍♂️—a game-changer for marketers seeking precision and impact.

Discover the intriguing dynamics between Apple & Shopify—are they partners, competitors, or something else? 🧐 Unearth the insights you need to navigate this dynamic landscape.

And that's not all! 🌐 Explore the realm of AI Marketing Automation, unraveling what every marketer should know in a rapidly evolving digital age. 🤖 Ready to elevate your marketing prowess? This edition is your compass in the ever-evolving world of digital strategy! 🔍

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📢 More Leads, Less Guesswork : Top-of-Funnel Tactics Powered by Conversion Data 🕵️‍♂️

Apple & Shopify: Partners, Competitors, or Something Else? What You Need to Know 🧐

AI Marketing Automation: What Marketers Need to Know

Brand of the Week ✨

Top Reads📚

HTE Job Board- Get Your Dream Job With a Click✨💼

📢 More Leads, Less Guesswork : Top-of-Funnel Tactics Powered by Conversion Data 🕵️‍♂️

Leveraging marketing data is like holding a treasure map ️ to growth. This guide unlocks how feeding bottom-of-funnel insights back into top-of-funnel activities fuels customer acquisition and slashes costs over time.

Think beyond the funnel. Think growth loops!

Growth loops connect stages, allowing insights from "later" stages to empower "earlier" ones.  This magic data flow lets bottom-of-funnel conversions ✨ (aka, your wins!) feedback into top-of-funnel activities, helping you:

Let's delve deeper:

1. New/returning customers: Capture crucial data points through various acquisition channels, including websites, app registrations, and form submissions. Utilize UTM campaign tracking tags for returning customers to understand their first-touch attribution data. 🎯🔍

1. Customer data enrichment: Ensure a robust data set for activation, incorporating email addresses, phone numbers, and marketing opt-in consent. Activate data enrichment through channels like email communications for new customers and collect additional information for returning ones. 

1. Customer conversion data: Track diverse forms of conversion data such as sales, qualified leads, app usage, and form sign-ups. Non-conversion data, like cart or journey abandonments, is also crucial. Collect this data from various sources, even beyond channels used in previous steps. 📈💼

1. Inputs for 'top-of-funnel' activities: Leverage conversion data to create highly segmented audiences for campaigns targeting new customers. Employ it to guide customers through the loop, such as retargeting for cart abandonment. Develop predictive algorithms to identify potential converters in specific channels. 🎯🤖

Why does this matter?

• Decrease costs per acquisition/action: Optimize campaigns based on converted customer data, creating lookalike audiences and exclusion lists to avoid unnecessary spending. 💰

• More targeted campaigns: Tailor messaging for different stages of the customer journey, from those who have already converted to those in the process. Enhance customer engagement and boost conversions. 📣🎯

• Insights into attribution: Gain a holistic understanding of the customer journey through first and last touch attribution data. Marketers play a crucial role in leveraging UTM tracking tags to refine attribution insights. 🔍🛣️

• Improved marketing ROI: Automate data connections within your martech stack for seamless, secure, and privacy-focused top-of-funnel activities. Whether your stack allows for automatic connections or not, marketers can collaborate with stakeholders to establish secure data transfer processes. 🔄🛡️

Fuel your growth loop with bottom-of-funnel metrics, and witness your marketing strategies ascend to unprecedented heights! 🚀📈✨

Apple & Shopify: Partners, Competitors, or Something Else? What You Need to Know 🧐

As of January 27, 2024, there's no major ongoing conflict or specific "matter" between Apple and Shopify. However, there are several areas where their interaction is noteworthy:

Integration:

• Apple Pay on Shopify: Shopify stores can easily activate Apple Pay as a payment method, offering a fast and secure checkout experience for customers with Apple devices. This benefits both companies: Shopify merchants gain access to a large and tech-savvy customer base, while Apple expands its reach in the e-commerce world.

• Shopify Apps on Apple Devices: Shopify has several apps available on the App Store, allowing merchants to manage their stores and sell on the go. This benefits Shopify by increasing accessibility and convenience for its users, while Apple benefits from having relevant business tools on its platform.

Competition:

• App Store Fees: Shopify, along with other large companies like Spotify, has criticized Apple's App Store fees, calling them high and unfair. However, there's no direct competition between them in the traditional sense.

• E-commerce landscape: Both Apple and Shopify are players in the broader e-commerce landscape, but they cater to different segments. Apple focuses on its own hardware and services, while Shopify provides an e-commerce platform for any merchant.

Potential future developments:

• Apple AR/VR and Shopify: If Apple develops an augmented reality (AR) or virtual reality (VR) platform, there could be potential for integration with Shopify, allowing customers to virtually experience products before buying.

• Shopify Payments: While Shopify Payments doesn't currently compete directly with Apple Pay, it could evolve into a more comprehensive payment solution, potentially impacting Apple's dominance in mobile payments.

Why should people consider this?

Understanding the relationship between Apple and Shopify is important for:

• Merchants: If you use Shopify or consider using it, knowing about its integration with Apple services can help you decide how to best reach your target audience and provide a smooth checkout experience.

• Consumers: As a consumer, you might benefit from having Apple Pay as a payment option on Shopify stores you frequent. Additionally, Apple's AR/VR developments could potentially enhance your shopping experience in Shopify-powered stores in the future.

• Investors: If you're invested in either Apple or Shopify, understanding their interaction can help you assess potential risks and opportunities related to competition and future developments.

How it can affect people:

The interplay between Apple and Shopify can impact people in several ways:

• Convenience: Integration between their services can lead to a smoother and more convenient shopping experience for consumers.

• Choice: If Shopify Payments expands, it could offer consumers more payment options and potentially lower fees.

• Innovation: Potential collaborations in areas like AR/VR could create new and engaging shopping experiences.

It matters because:

Both Apple and Shopify are major players in the digital world, and their interaction shapes the e-commerce landscape for merchants and consumers alike. Understanding their relationship can help you make informed decisions about your online shopping and business activities.

Remember, this is just a snapshot of the current situation. The relationship between Apple and Shopify is dynamic, and future developments could significantly change the landscape. Stay informed and keep an eye on how these two tech giants interact in the coming months and years.

AI Marketing Automation: What Marketers Need to Know

The marketing landscape is rapidly changing, with AI leading the way. By 2028, the AI marketing market is expected to surpass $107.5 billion, a remarkable increase from $15.84 billion in 2021. To stay competitive, marketers must adopt AI-driven marketing automation. This article explores AI's role in marketing automation, its benefits, and successful implementation. 🚀

How is AI driving marketing automation? 🤖

At its core, AI leverages machine learning to mimic human learning processes. It enhances accuracy by analyzing vast datasets, pinpointing patterns, predicting customer behavior, and making informed decisions. In marketing automation, AI allows for the automation and optimization of tasks that would otherwise be time-consuming, tedious, and costly. The continued growth of AI marketing automation is hardly surprising.

As of 2020, the global market for marketing automation was valued at $4,438.7 million and is projected to reach $14,180.6 million by 2030. Remarkably, the top 28% of businesses actively use marketing automation and AI tools to streamline their processes. The future is undeniably AI-driven in the marketing realm. 📈

Why Marketers Should Use AI in Marketing Automation 🤔

AI marketing automation enhances efficiency by handling repetitive tasks and facilitating personalization through data analysis and algorithms. This translates to cost savings and a maximized return on investment. For instance, AI chatbots can replace human customer service agents, resulting in long-term cost reductions. Companies that adopt AI in marketing have reported an average increase in ROI of up to 30%, according to a study by Accenture. 💰

Ways to Use AI in Marketing Automation 🌟

Let's explore the diverse ways in which marketers can harness the power of AI to automate 

their processes:

1. Personalization 🎯: In the digital age, customers expect tailored interactions. McKinsey's report reveals that 71% seek personalized experiences, with 76% expressing dissatisfaction when unmet. AI analyzes customer data to customize experiences; e.g., Whole Foods offers discounts on vegan products based on purchase history.

1. Email Automation ✉️: AI streamlines email marketing, managing large lists and crafting personalized messages efficiently. Real-time performance analysis informs future campaigns.

1. Lead Scoring and Nurturing 📊: AI swiftly identifies high-quality leads, guiding them through the sales funnel for increased conversion rates.

1. Predictive Analytics 📈: AI analyzes customer behavior and trends for proactive marketing, aiding strategy adjustments, e.g., product launch timing.

1. Customer Service and Communication 💬: AI chatbots are preferred by 62% of consumers for instant responses, recommendations, and efficient order processing, saving time and resources.

1. Channel Optimization 📣: AI identifies effective marketing channels, optimizing resource allocation.

Brand of the Week - Surreal 🌟

About Surreal 

Surreal cereal started with a simple question: "Why does cereal have to be super sugary or taste weird?" 🥣 The people behind Surreal couldn't stop thinking about it, so they set out to make a breakfast cereal that's healthy and yummy. 🤔

After lots of thinking, they found the answer. Surreal now offers a bunch of healthy cereals that give you good stuff for your day, with zero sugar, and they still taste like great cereal! They named it Surreal because it shouldn't work, but it does, amazingly! 😋

Surreal wants to make every day a bit more fun, starting with breakfast. They think being playful is healthy. Their cereals are made from plants, have low carbs, and no sugar. They're also working hard to be a B Corp and use less plastic. 

In a nutshell, Surreal is all about making your favorite cereal good for you today. It tastes like the cereals you loved as a kid, but it's full of protein, not sugar. It's like reliving your childhood flavors with grown-up health! 🥣👶👩‍🦳

Top Reads📚

Coffee ingredients firm Kaffe Bueno gains €6.2 million funding ~ 23 Jan, 2024, Cosmetic Business

C16 Biosciences, makers of Palmless™, ramps up in food fueled by fresh funding~ 24 Jan, 2024, Business Wire

Scalp And Hair Brand Jupiter Secures $3M To Expand Distribution And Merchandise  ~ 24 Jan, 2024, Beauty Independent 

Bridgepoint Acquires Anti-Aging Brand Roc Skincare ~ 23  Jan, 2024, The Business of Fashion

Shein’s marketplace is littered with gray-market products from top brands like Hoka ~ 16 Jan, 2024, Modern Retail

HTE Job Board- Get Your Dream Job With a Click✨💼

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Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

Got questions or topics you'd like us to cover next? Holler at us! We’ll give you a shoutout in our next edition. If you have any questions, reply to this email and share your valuable feedback so we can aim to address them in our upcoming editions!

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