Meta unveils 90-second video limit! 🎉

Hola Marketers! 🤘🏻

It's time to turn up the volume and shake things up because Meta, the parent company of Facebook, has just dropped a new feature that'll make you want to dance in your seat! 💃

Now you can flex your creative muscles and go beyond the limits of short videos, because the maximum length has been bumped up to a whopping 90 seconds. That's right, you heard it correctly! 👀

Think about all the amazing content you can now fit into your videos. You can showcase your products, share your brand's story, and captivate your audience with compelling visuals and engaging content. 🚀

But hold on, we're not done yet! We've got some tips to help you create videos that will leave your viewers begging for more. So, grab your camera and let's get started!📈

Why Video Marketing Matters for Ecommerce

Before we dive into the specifics of the new 90-second video limit, let's first talk about why video marketing matters for ecommerce. Video has become one of the most popular and effective marketing tools for online businesses.

Videos can help you showcase your products, build your brand's personality, and create emotional connections with your audience. With the rise of social media and mobile devices, videos have become more accessible than ever before.

And Facebook, with its massive user base and powerful targeting capabilities, has emerged as one of the most popular platforms for video marketing.

The Benefits of the 90-Second Video Limit for Ecommerce Marketers

Until now, Facebook only allowed videos up to 60 seconds in length. This limitation often forced marketers to trim their videos down, resulting in the loss of valuable content.

With the new 90-second video limit, ecommerce marketers now have an additional 30 seconds to work with. Here are some of the benefits that this new feature offers:

More time to showcase products: With an extra 30 seconds, ecommerce marketers can now showcase their products in greater detail. This can allow you to show more product features, demonstrate product usage, and showcase customer testimonials.

Better storytelling: Video marketing is all about storytelling. The extra 30 seconds can provide ecommerce marketers with more time to tell their brand's story, share their mission, and build emotional connections with their audience.

Improved engagement: Longer videos can often result in higher engagement rates. With more time to captivate their audience, ecommerce marketers can create more engaging videos that keep viewers glued to their screens.

Increased conversions: Engaging videos can often lead to increased conversions. With the extra 30 seconds, ecommerce marketers can create videos that provide a more comprehensive understanding of their products, making it easier for viewers to make purchasing decisions.

Higher visibility: Facebook's algorithm favors longer videos, as they keep users on the platform for longer periods. As a result, longer videos often receive higher visibility and reach than shorter ones.

Best Practices for Creating Effective 90-Second Videos

Now that you know the benefits of the new 90-second video limit, let's talk about how to create effective videos that resonate with your audience. Here are some best practices to keep in mind:

Keep it concise: While the new video limit is longer, it's still essential to keep videos concise and to the point. Avoid rambling or repeating information.

Use storytelling: As mentioned earlier, video marketing is all about storytelling. Use the extra 30 seconds to create a compelling narrative that resonates with your audience.

Showcase products: Take advantage of the extra time to showcase your products in greater detail. Highlight their features and benefits, and provide examples of how they can be used.

Optimize for sound-off viewing: Many users watch videos on Facebook with the sound off, so it's crucial to create videos that are optimized for silent viewing. Use subtitles and captions to convey your message effectively.

Call to action: Every video should have a clear call to action that prompts viewers to take action. Whether it's to visit your website, sign up for a newsletter, or make a purchase, the call to action should be clear and compelling.