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How to E-commerce
September 28, 2024 • Estimated Reading Time: 14 minutes

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Hello there, HTE rock stars! 😎

Welcome to our latest newsletter! 🌟

In an era defined by rapid technological advancement, the intersection of AI and cultural trends is reshaping how we connect and communicate. As TikTok culture rises among Generation Z 🌟, it’s not just a platform for entertainment; it's a breeding ground for creativity and innovation. In this newsletter, we’ll explore how these elements intertwine, highlighting the impact of Meta AI in our daily lives and the cultural phenomena driving the next generation. Join us on this journey to discover the exciting ways technology is transforming our world! 📈🤔

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- Discovering Meta AI: Technology for Today 🔍 

- Why Tik Tok Culture is Rising Among Generation Z🌟

- Evolution of AI from Chatbots to Agents 📈

- Brand of the Week ✨

- Top Reads - Real-Time News Right For You. 📚

- HTE Job Board- Get Your Dream Job With A Click! 🧐

Discovering Meta AI: Technology for Today🔍 

Meta has been busy enhancing its AI experiences to help users get things done, learn, create, and connect with others. With a focus on safety and responsibility, Meta AI is set to become the most popular AI assistant in the world, currently used by over 400 million people each month. At the latest Connect event, they introduced exciting new features powered by their Llama 3.2 models, making Meta AI more fun and useful.

Talking to Meta AI

You can now talk to Meta AI using your voice on Messenger, Facebook, WhatsApp, and Instagram DMs, and it will respond out loud! You can ask questions, learn something new, or even hear a joke. As this feature rolls out, you’ll have options for different voices, including ones from celebrities like Awkwafina, Dame Judi Dench, John Cena, Keegan-Michael Key, and Kristen Bell.

Smart Photo Assistance

Meta AI can now help you with your photos! You can share images in your chats, and Meta AI will recognize what’s in them. For example, if you share a picture of a flower from your hike, it can tell you what type of flower it is. You can also ask for cooking instructions based on a photo of a dish. Plus, if you want to edit a photo, you can tell Meta AI what to change, like your outfit or the background.

If you’re looking to share a photo on your Instagram Story, Meta AI can suggest fun backgrounds based on your image!

Translation for Creators

Meta is testing a translation tool that will automatically translate the audio of Reels. This means more people can enjoy content, even if they speak different languages. The tool can mimic the original speaker’s voice and sync their lips to match. Initial tests will focus on creators from Latin America and the US, translating videos between English and Spanish.

More AI Features on Facebook and Instagram

Meta AI’s Imagine feature is expanding! You can create images of yourself as a superhero or anything else and share them with friends. It can also suggest captions for your Stories. You can customize chat themes in Messenger and Instagram to make conversations more personal.

Additionally, you might see AI-generated images in your Facebook and Instagram feeds, based on your interests. You can interact with these images and even create new content in real time.

Tools for Businesses

Meta is also expanding its AI tools for businesses. Thousands of businesses using click-to-message ads on WhatsApp and Messenger can now set up AI assistants to communicate with customers, answer questions, and facilitate sales. 

Over a million advertisers are already using Meta’s generative AI ad tools, which have led to improved performance in ad campaigns, with higher click-through and conversion rates.

Meta is making significant strides in AI technology, making it easier and more enjoyable for everyone to connect, create, and conduct business!

Why Tik Tok Culture is Rising Among Generation Z

Google has long been the dominant search engine, even becoming a verb—people regularly say they’ll “google” something. However, for many in Generation Z, TikTok is rapidly taking its place as the preferred platform for searches, particularly when it comes to product recommendations and lifestyle content. This shift reflects a significant change in how younger users seek information and make purchasing decisions.

Google has acknowledged this trend, admitting that platforms like TikTok and Instagram are becoming increasingly popular among Gen Z. According to Prabhakar Raghavan, a senior VP at Google, about 40% of Gen Z prefers these social media platforms over Google for searching for information. This shift is partly due to the fact that younger users have different expectations; they grew up with visually rich content and are not accustomed to the traditional text-based search methods that older generations rely on. For example, when searching for a location, Gen Z is more inclined to look for visually appealing content rather than just map directions, which can feel outdated to them.

This evolution in search behavior is not just limited to younger users. As more people across different age groups begin to use TikTok for product discovery and information gathering, the platform is becoming a significant player in the digital landscape. TikTok's format encourages creativity and authenticity, allowing users to share their experiences in ways that resonate deeply with viewers. As a result, brands that can capture this essence have the opportunity to connect with a wider audience.

Strategies for Brands on TikTok

This is not the first time another platform has challenged Google’s search monopoly. Many users now turn to Amazon first for product searches, completely bypassing Google. This trend has led brands to reconsider their marketing strategies and how they engage with consumers. Recent studies have shown that a growing percentage of consumers—26% across various age groups—start their product searches on social media channels like TikTok and Instagram.

Gen Z's approach to searching on TikTok is unique. For instance, they might search for phrases like “thrifting in Paris” or “best restaurants in Lisbon.” They appreciate the ability to save their favorite finds in organized folders, similar to how people use Pinterest to curate ideas. This method allows them to easily refer back to recommendations, making the process feel more personalized and engaging.

For brands looking to leverage TikTok for their marketing efforts, there are several effective strategies that don’t require a hefty budget. One successful approach is to create behind-the-scenes videos that showcase how products are made. This transparency builds trust with consumers. Additionally, posting genuine product reviews and demonstrating fun or unconventional uses for products can capture attention and spark interest. Sharing useful tips or hacks, particularly in niche markets like beauty or home improvement, can also resonate well with the audience.

Moreover, engaging with TikTok influencers can significantly amplify a brand's reach. Influencers often have established trust with their followers, and collaborations can provide authentic endorsements that resonate with potential customers. By partnering with influencers who align with their brand values, companies can effectively tap into the influencers' engaged audiences and increase visibility.

While TikTok’s connections to China have raised concerns about potential bans in the U.S., current indications suggest that no such measures are imminent. As TikTok continues to gain traction, it has become a favored platform for organic search. Brands that successfully engage with Gen Z and understand how to navigate the TikTok algorithm stand to benefit significantly, tapping into the spending power of this influential generation.

The rise of TikTok as a preferred search platform for Generation Z signals a major shift in consumer behavior. As younger users prioritize visually engaging content and authentic recommendations, brands must adapt their marketing strategies accordingly. Embracing TikTok’s unique features, such as user-generated content and creative storytelling, will be essential for brands looking to connect with this new wave of consumers. 

In an evolving digital landscape, understanding the preferences of Gen Z and leveraging platforms like TikTok can provide brands with a competitive edge. By doing so, they can not only increase their visibility but also foster lasting relationships with a generation that values authenticity and creativity. As TikTok continues to grow, the brands that can successfully engage with its audience will likely thrive in this new era of marketing. 📱✨

Evolution of AI from Chatbots to Agents 📈

Understanding AI Agents

The rise of AI agents marks a pivotal moment in the marketing landscape. As major industry events like Dreamforce and Inbound shine a spotlight on these advanced tools, it's clear that they are reshaping how marketers operate. With companies investing trillions to develop AI solutions, the focus is shifting toward creating interchangeable brands and products that streamline processes and enhance efficiency.

 While this commodification may pose challenges for AI providers, it brings significant opportunities for marketers looking to save time and money. In this article, we’ll explore what AI agents are, their capabilities, and how their emergence can be a game-changer for the marketing world.

What Can AI Agents Do?

AI agents are great for handling repetitive tasks with predictable outcomes. This includes generating reports, acting as shopping assistants, optimizing prices, and providing customer service through chatbots.

Many people mistakenly think AI agents are just chatbots. While they can perform that function, they are capable of much more—like using a powerful jet for simple errands.

Easy Access to AI Agents

Fortunately for marketers, many companies offer user-friendly ways to create AI agents with pre-made modules. Tools like Salesforce’s Agent Builder and HubSpot’s Agent.AI make it easy to develop these agents. The main factor in choosing one over the other often depends on the company’s existing software.

The Challenge for AI Companies

The problem for AI companies is that many users see little difference between products. For instance, when choosing between AI tools for summarizing articles, users often find them almost identical in function and results.

The Commodification of AI

As AI becomes more standardized, it risks becoming a commodity. When this happens, one brand is seen as just as good as another, and price becomes the main differentiator.

This is good news for users, but challenging for the AI industry. A recent report from Goldman Sachs estimated that building AI infrastructure could cost over $1 trillion in the coming years. The key question for the industry is: What significant problem will AI solve to justify this investment?

Brand of the Week ✨

Takuma’s journey began in Japan, where he was immersed in the rich traditions of sake brewing. His move to France at 19 opened his eyes to a vibrant wine culture, sparking his interest in the potential of sake beyond its traditional roots. After returning home and experiencing the depth of flavor in sake, he felt a strong connection between the two cultures.

His adventures eventually led him to California, where the innovative food and drink scene inspired him to think outside the box. Recognizing that sake could be enjoyed casually, he envisioned a sparkling sake that would appeal to a wider audience. Thus, SummerFall was born—canned sparkling sake designed for any occasion, making it easy for everyone to enjoy the delightful taste of sake anywhere, anytime, with any meal. 🍶 Takuma’s mission continues to break down barriers, inviting more people to experience the joy of sake.

SummerFall is a sparkling sake that beautifully merges the rich tradition of Japanese sake brewing with local Pacific Coast ingredients. Crafted from unpolished California rice, it highlights the purity and character of the region. This innovative approach reflects a deep respect for traditional brewing techniques while embracing the unique flavors of the West Coast.

The use of naturally clean, unpolished rice ensures that each can of SummerFall delivers a refreshing and vibrant taste profile. This commitment to quality ingredients allows the sake to shine, showcasing the distinct terroir of California. The result is a delightful beverage that pairs perfectly with a variety of foods and occasions, making it an ideal choice for casual gatherings or special celebrations. By combining the essence of sake with local influences, SummerFall invites everyone to enjoy this sparkling delight, proving that great taste knows no boundaries. 🍶✨

Top Reads📚

US Adults Don't Check Credit Score Annually ~ 27 September 2024, PR Newswire

Key Google Search Console metrics to monitor every month ~ 26  September 2024, Search Engine Journal

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Your Voice 🎤

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