Level Up Your Marketing Strategy🚀

#HTE 324 -Strategies, examples, and much more!

How to E-commerce
September 07, 2024 • Estimated Reading Time: 12 minutes

Hello there, HTE rock stars! 😎

Welcome to our latest newsletter! 🌟

In this edition of our newsletter, we're excited to share some of the latest digital marketing tools with you! First, learn how Google Analytics' new benchmarking data feature can help you track your performance by comparing your metrics with those of others in your industry. Next, check out Google Ads' updated Performance Planner, now designed specifically for YouTube campaigns, which offers new ways to boost both conversions and brand awareness. Lastly, we'll look at how SMS can improve your interactions with VIP customers, making your engagement more personal and effective. Read on for tips and strategies to enhance your marketing efforts!

Let’s get started! ✨📊

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-How Will Google Analytics Benchmarking Data Impact You? 📈

-Discover Google Ads' Latest Tool for YouTube Campaigns 🌟

-How Does SMS Enhance Your VIP Customer Experience? 🤔

-Brand of the Week ✨

-Top Reads - Real-Time News Right For You. 📚

-HTE Job Board- Get Your Dream Job With A Click! 🧐

How Will Google Analytics Benchmarking Data Impact You? 📈

Google Analytics 4 (GA4) has just rolled out a game-changing feature: benchmarking data. This powerful addition allows businesses to compare their website’s performance against industry standards, offering a clear view of where they stand in the digital landscape. But how exactly does this impact you? 🤔

Whether you're a digital marketer, e-commerce owner, or small business operator, this new feature is a goldmine of insights. With benchmarking data, you can see how your traffic, engagement, and conversions measure up to similar sites. 📊 This means you can identify strengths to capitalize on and areas that need improvement.

Imagine being able to tweak your strategies based on real-time data that shows how your competitors are performing. This level of insight can help you fine-tune your marketing efforts, optimize user experiences, and ultimately, boost your ROI. In a world where staying ahead of the curve is crucial, GA4's benchmarking data is your new secret weapon for success.

So, how will you harness this new feature to elevate your business? Let’s dive deeper into the benefits and explore actionable tips on making the most of Google Analytics 4's benchmarking data.

Google recently introduced a major update to Google Analytics 4 (GA4), giving users the ability to compare their performance with other businesses in the same industry.

Why it matters: This new feature is crucial for advertisers who want to see how they stack up against their peers, helping them make informed strategic decisions and set realistic goals.

How It Works:

- To access benchmarking data, ensure your property has the "Modeling contributions & business insights" option enabled in Admin > Account Settings.

- Benchmarks are updated every 24 hours.

- The summary provides:

- Your trendline.

- The median performance in your peer group.

- The range within your peer group (from the 25th to 75th percentile).

Key features:

- Customizable peer groups: Users can choose from different categories to find the most relevant comparison group.

- Data privacy: Google guarantees that the benchmarking data is encrypted, protected, and aggregated to ensure privacy.

- Wide range of metrics: This feature includes data on acquisition, engagement, retention, and monetization.

Discover Google Ads' Latest Tool for YouTube Campaigns🌟

Google Ads has rolled out an exciting update with its new “Performance Planner” plans, now tailored specifically for YouTube campaigns. 📈 This advancement is set to revolutionize how advertisers approach their YouTube marketing strategies, making it easier to align their efforts with their specific campaign goals.

What’s New?

The new Performance Planner plans offer two primary types of strategies:

1. Action Plans: These plans are crafted to maximize conversions. They blend various campaign types like Video Reach, Video View, and Demand Gen to help advertisers achieve their objectives. If your aim is to drive specific actions, such as sales or sign-ups, the Action Plans will help you optimize your YouTube ads to effectively generate these desired results. By focusing on these targeted actions, you can ensure that your ads are reaching potential customers who are most likely to convert.

2. Awareness Plans: On the other hand, if your goal is to enhance brand visibility and reach a larger audience, Awareness Plans are designed for you. These plans leverage Video Reach and Demand Gen campaigns to boost brand awareness and engage with a broader audience. This strategy is perfect for businesses looking to increase their brand's presence and ensure that more people become familiar with what they have to offer.

Key Features and Benefits

- Customizable Options: The new Performance Planner plans offer flexibility, allowing advertisers to tailor their budgets, ad formats, buying methods, and campaign objectives. This customization helps you align your entire marketing strategy with your specific goals, whether you are focusing on conversion or brand awareness.

- Pro Tip: One of the standout features of the Demand Gen estimates is their assumption of using a mix of image and video creatives. This versatility allows for a more dynamic and engaging campaign execution, catering to various types of audiences and increasing the effectiveness of your ads. 🎥

- First Impressions: This update was initially highlighted by Thomas Eccel on LinkedIn, which has generated a lot of buzz in the advertising community. It’s clear that Google Ads is making significant strides to enhance how businesses plan and execute their YouTube campaigns.

Overall, the new Performance Planner plans from Google Ads are a game-changer for advertisers. They offer more tailored strategies to meet specific campaign goals and ensure that your YouTube ads are as effective as possible. Whether you're aiming to drive conversions or build brand awareness, these new plans provide the tools you need to succeed. 🌟

How Does SMS Enhance Your VIP Customer Experience? 🤔

When customers share their phone numbers with you, it’s a sign of serious trust. It often means they’re ready to deepen their relationship with your brand and enter the VIP level.

“Any customer who subscribes to SMS can be considered a VIP because they’re giving your brand direct access to a personal space: their cell phones,” says Savannah Mazola, an SMS expert.

Surveys of shoppers reveal that loyalty often drives people to sign up for brand texts:

- 39% sign up because they love the brand.

- 37% sign up due to frequent purchases.

- 28% sign up because they spend a lot of money.

Given that SMS offers a direct line to your most engaged fans, it’s essential to make the most of this marketing tool. Learn how to offer what they want and make them feel valued.

How to Identify and Segment VIP Customers

While all SMS subscribers deserve VIP treatment, it’s important to further segment your VIP audience. “Creating smaller segments within your VIP group allows you to deliver more tailored messages,” Mazola explains.

Here’s how to segment VIP customers for a better experience:

- Big Spenders: Work with your marketing team to define what spending amount qualifies a customer as a big spender. This amount will vary based on industry and price points, but setting a threshold slightly above your average yearly spend is a good start.

- Frequent Purchasers: Determine how many purchases a customer needs to make within a specific period to be considered a VIP. This number will vary, but setting a benchmark slightly higher than your average customer’s purchase frequency is recommended.

- Blended Approach: Some customers may qualify as VIPs based on a combination of spending and purchase frequency. This approach is useful if you want to be inclusive in your VIP segments.

- Engaged Users: Customers who actively interact with your texts, like clicking links, can also be VIPs. For example, you might classify VIPs as those who signed up for SMS in the last 30 days or engaged with content in the last 90 days.

SMS Tips to Keep VIP Customers Engaged

Once you’ve segmented your VIPs, here’s how to maintain their interest and drive sales through SMS:

1. Use a Casual Tone: SMS is a personal medium, so use a friendly, casual tone in your messages. Simple changes like using “hi” instead of “hello” can make your communications feel more approachable.

2. Personalize Your Messages: Go beyond just using their names. Personalize SMS content based on customers’ locations, loyalty status, and preferences to create a more meaningful connection.

3. Offer Early Access: Give VIPs early access to sales and new products to make them feel special. This can create excitement and drive revenue, as VIPs are more likely to make purchases.

4. Promote Exclusive Deals: Offer special deals and discounts through SMS to keep VIPs engaged and loyal. Consider BOGO offers, free shipping, discount codes, or flash sales.

5. Create Replenishment Reminders: Send timely SMS reminders to VIPs when it’s time to reorder products. This helps drive repeat purchases and improve retention.

Brand of the Week ✨

The Absorption Company

The group, united by their passion for health and well-being, decided to take matters into their own hands. They recognized that the problem lay not in the supplements themselves, but in the low bioavailability—the body's ability to absorb these nutrients effectively. Determined to find a solution, they teamed up with leading scientists and formulation experts to address this critical issue.🌟

Nate, a determined individual living with type 1 diabetes, and his best friend Zeke, a seasoned entrepreneur with a wealth of experience, found themselves increasingly frustrated by a common issue they shared with health enthusiasts Ian Somerhalder and Nikki Reed: despite their commitment to taking various supplements and vitamins, the impact on their overall health was minimal. This shared struggle sparked an idea that would change their approach to wellness.

At The Absorption Company, their mission is both simple and powerful: to empower individuals to take control of their well-being by offering supplements that deliver real, tangible results. They believe that how people feel should be in their hands, and they are dedicated to providing the tools to make that possible. The Absorption Company isn’t just offering another supplement; they are providing a solution that meets the high standards their customers deserve. They believe that every body is ready for a supplement that truly supports health, enhances vitality, and makes a noticeable difference in daily life. 💥

HTE Job Board- Get Your Dream Job With a Click✨💼

Welcome to the HTE Job Board. We connect talented individuals with exciting career opportunities. Browse through our latest job listings and find the perfect match for your skills and aspirations.

📢Product Marketer Manager

📢Product Marketing Manager - USA

📢Product Marketing Manager

📢Product Marketing Associate

📢Product Marketer

Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

Got questions or topics you'd like us to cover next? Holler at us! We’ll give you a shoutout in our next edition. If you have any questions, reply to this email and share your valuable feedback so we can aim to address them in our upcoming editions!

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How to E-commerce