Jingle Your Sales, Not Just Bells! 🎄✨

#HTE 248- Christmas Ads that Convert, Plus Takeaways from BFCM & Secrets To enhance customer experience 🌟

December 09, 2023 • Estimated Reading Time: 10 minutes

✨ Hey there! 

Our Saturday edition is here, packed with easy tips for awesome Christmas ads on Facebook and lessons from the big shopping craze after BFCM. We'll also share tricks on making your customers' shopping super cool, no matter where they are! Grab a snack, get cozy, and let's make your holiday marketing a breeze. 

🌟 Enjoy the read! 📖✨

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Christmas Meta Ads that Convert🎄✨

Post-BFCM Recap: Takeaways from This Year's Shopping Frenzy 🛍️✨

How To Perfect the Shopping Experience for Customers, No Matter Where They Are ✨

Brand of the Week 🔥

Top Reads📚

Job Board📢

Christmas Meta Ads that Convert🎄✨

  1. Craft Clear Outcomes 😍

Clearly defining the desired outcome is crucial for capturing the audience's attention.

👉Your Ads should answer, "What, exactly, will customers achieve?"

It's not: "Buy shampoo for hair fall."

It's: "Say goodbye to hair fall in just 7 days & get silky smooth hair."

  1. Utilize Frameworks 

 Never start from scratch, Use different frameworks for creating ads.

- Pain, agitate, solve

- Hook, educate, sell

- Attention, interest, desire, action

Frameworks will allow you to churn out creatives really fast & you’ll never run out of creative ideas

  1. Switch features of products to benefit

- Chemical-free Shampoo → Say goodbye to hair fall

- Phone has 32 GB storage → Unlimited song & memory in your pocket.

- Waterproof phone case → Stress-free picture at beach

People don’t buy features, They buy benefits

  1. Connect your product with the happening events in the world.

Ex.: Everybody is worried about Inflation currently.

“An Asset that beats inflation, & gives you life-long safe returns".

When people can relate more, they buy more.

  1. Sell Solutions, Not E-books:

Instead of selling e-books, offer practical items like checklists, cheat sheets, processes, mind maps, and swipe files. People prefer immediate applicability with minimal effort. Providing actionable resources aligns with the fast-paced and practical expectations of your audience.

💲Sell:

- Checklist 

- Cheatsheet

- Process

- Mind Map

- Swipe File

No one wants to read a 50-page e-book, People want things that can be applied immediately & require little to no effort.

Showcase founder's and brand stories, along with educational videos, to engage and warm up your audience. Remember, it's not just about selling; it's about educating as well. Sharing stories creates a personal connection, fostering trust and loyalty among your audience.

7. Address Audience Pain Points:

Understand your audience's main pain points, delve deeper into these issues in your content, present your product as a solution, and support your claims with testimonials and reviews. Sell the benefits, not just the product. Identifying and addressing pain points directly speaks to the needs and desires of your audience.

🔍 In essence, simplify your approach and focus on delivering value, solving problems, and making meaningful connections with your audience through effective storytelling and strategic messaging. Remember to continually refine your strategies based on analytics and feedback for ongoing success.

🚫 Stop overcomplicating it.

Post-BFCM Recap: Takeaways from This Year's Shopping Frenzy 🛍️✨

1.🌟 An Irresistible Offer:

Your offer is paramount. Our strategy involved selling exclusive, limited edition mini versions of our best-selling Miracle Balm. This decision was rooted in the consistent demand seen in year-long ad comments for these miniature products.

2. 🚀 Filling The Funnel:

  • Focusing on filling the funnel proved effective. We strategically allocated budget to upper-funnel campaigns from August onward, expanding our reach and building awareness and consideration among potential customers. The emphasis was on Meta awareness and YouTube ads, with the upcoming launch of TV advertising. Additionally, investing in lead gen ads, although challenging to measure incrementality, generated emails at a cost under a dollar.

3. 📊 Forecasted Using Historical Data:

Leveraging clean data logs allowed us to forecast effectively. Understanding how revenue is spread over peak months, especially in November, is crucial. This approach enabled us to optimize efficiency during Black Friday and Cyber Monday (BFCM). Collaboration with our Northbeam team provided valuable insights into delayed value capture by channel, influencing our spending strategy earlier in the month.

4. 💸 Manual Bidding:

Confidence in spending was bolstered by utilizing Accelerated Budgets with manual bids set per ad group or campaign. This approach allowed us to invest significantly on high-performing days and pull back on underperforming ones. While not a set-and-forget strategy, continuous monitoring, and bid adjustments ensured we maintained efficiency targets. Combining manual bids with awareness spending proved to be a winning combination.

What I'd Do Differently:

  • Consider increasing spending even more leading up to the event, acknowledging a temporary rise in the Marketing Efficiency Ratio (MER).

  • Allocate a larger budget to lead gen campaigns, recognizing the effectiveness of this approach.

  • Enhance campaign effectiveness by diversifying creative strategies and content.

Perfect the Shopping Experience for Customers, No Matter Where They Are

Insights from Magnolia Bakery's Online Expansion

In the pursuit of satisfying the nationwide craving for Magnolia Bakery cupcakes, the brand's senior marketing manager, Adam Davis, spearheads the strategic online expansion beyond the bustling streets of New York City. Featured on The Food Network and iconic series like Sex and the City and Saturday Night Live, Magnolia Bakery now caters to customers across the country with online sales and a shelf-stable product line available through grocery partners.

Adam Davis shares his expertise in seamlessly managing multiple sales channels through a unified online experience, offering valuable insights for businesses aiming to perfect their customer shopping journey.

Key Considerations for a Harmonious Shopping Experience

1. Addressing Diverse Customer Types

Launching an e-commerce platform brings excitement and the potential to tap into a new customer base. However, Adam emphasizes the importance of not overlooking existing local customer behaviors. Magnolia Bakery strategically organizes its website into three sections: one for locating nearby bakery outlets, another for exploring grocery store offerings, and a dedicated section for online orders. This thoughtful approach caters to varied customer preferences and maintains a connection with the brand's roots.

2. Dynamic Tools for Enhanced User Experience

To accommodate customers seeking Magnolia Bakery products in grocery stores, the website incorporates dynamic store locators that redirect users to nearby retail locations. This dynamic tool enhances the customer's journey, ensuring they can easily locate and purchase specific products based on their location. 🗺️

3. Continuous Feature Testing

Adam's commitment to crafting the optimal website extends to rigorous testing. Magnolia Bakery experimented with features such as checkout processes, personalized product recommendations, and A/B testing for images, colors, and category-specific landing pages. The focus is on continuous improvement, encouraging businesses to explore new features and make incremental adjustments for an enhanced customer experience. 🛠️

The Recipe for Success

Magnolia Bakery's multifaceted website, tailored to diverse customer needs, has significantly increased website traffic and expanded brand awareness nationwide. By embracing innovation, thoughtful organization, and continuous testing, businesses can create a dynamic online presence that resonates with customers, fostering growth and loyalty. 🚀

Brand of the Week 🔥

Introducing Portrait Coffee—a brand born from the desire to redefine the specialty coffee narrative. The roots of this globally beloved beverage trace back to Africa, where its discovery marked a significant yet overlooked chapter in history. The faces behind its origin, the very individuals who stumbled upon this drink, had no inkling that it would become a global staple, transcending even water in consumption.

.Nestled in Atlanta's historic West End, we transcend the ordinary. Beyond quality beans, we're a symbol of revival, supporting local economic growth. Portrait Coffee strives to be a catalyst, paving the way for new representation and growth, forging a narrative that goes beyond the beans.

So, what sets Portrait Coffee apart? It's more than a coffee brand; it's a cultural touchstone, a celebration of heritage, and a commitment to quality that goes beyond the ordinary. ☕🌍✨

Top Reads📚

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Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

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