Welcome to the Saturday edition! Today, we'll share strategies to supercharge your BFCM sales over the next two weekends. Explore the fascinating world of AI-powered TikTok creation and learn about Google's new watermarking tech to protect your content. Get ready for a successful BFCM season!

Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! 🚀

Let’s get started!!⏩

🚀 Amplify the Next 2 Weekends to Maximize BFCM Sales 🛍️

🤖 TikTok AI Experiment: What Happened When I Let AI Create a TikTok?

🔍 Spot The Fake: Google's New Watermarking Tech Unveiled

Amplify the Next 2 Weekends to Make sure BFCM Sales are Maximized

1. 📅 Plan early for BFCM

Start early: Begin planning well in advance for BFCM to maximize sales and beat the competition.

When to start planning: Online shoppers look for BFCM deals 10 to 2 weeks before the official day, so prepare early.

Customer behavior: Many customers intend to shop early due to tight budgets, so don't wait.

Early promotions: 🚀 Run early promotions to attract customers who are open to recommendations and exploring different brands.

Strategy: Focus on a specific product category with special deals, test, and adjust based on customer insights.

Benefits: Early planning helps you prepare for the main BFCM campaigns in October and 

November.

Expand reach:

• Increase your email list.

• Invest in ads for new customers.

• Boost your social media presence during the early BFCM stage.📧💰📲

1. What makes a good Black Friday deal?

A good Black Friday deal should be better than just cheap. Some people used to worry that on Black Friday, stores sold lower-quality stuff. In 2022, fewer people thought that, but still, over half of them didn't think the discounts were good enough. So, a good deal should be both affordable and high-quality to make shoppers happy. 😊🛍️

To determine the Black Friday deals your customers expect, 🛍️:

• Offer various deals: 💲 Don't limit discounts; provide options like limited-time deals, percentage-based discounts, bundle offers, and exclusive coupons.

• Limited-time deals: ⏳ Create urgency with time-limited discounts on select items.

• Percentage-based discounts: 📊 Give % discounts on different product categories.

• Bundle deals: 🎁 Offer package deals for multiple items at lower prices.

• Exclusive coupons: 📧 Distribute special promo codes for extra savings.

• Free shipping: 🚚 Provide free or discounted shipping to enhance the deal.

• Loyalty program perks: 🌟 Reward loyal customers with early access, exclusive discounts, and bonus points.

• Gamification: 🎮 Add fun elements like "Spin the Wheel" for extra discounts and excitement.

1. Price strategy for BFCM 2023

For your Black Friday/Cyber Monday (BFCM) pricing strategy 2023, consider using a tiered discount approach, also known as "Buy More, Save More." Instead of offering huge discounts to everyone, this strategy rewards customers who spend more and encourages them to shop more. 🛒💰

Here's how it works:

1. Bronze Tier: Customers who spend $100 or more get a 10% discount on their order. 💎

2. Silver Tier: Customers who spend $200 or more receive a 20% discount and free shipping. 🥈🚚

3. Gold Tier: Customers who spend $300 or more get a 30% discount, free shipping, and a bonus gift. 🥇🎁

This strategy helps you maximize revenue per customer during BFCM. Customers have an incentive to buy more to unlock better deals. If they hesitate, they risk missing out on the best offer of the year. This approach is effective for online stores and avoids eroding your profit margins by offering deep discounts to all customers. 💼💯📈

Be tactical throughout your BFCM 2023 promotion timeline

Black Friday Week: 🎯 Tailor your offer for the day, making it more appealing than Early BFCM promotions and applicable to a wide range of products. Focus on achieving the highest order volume with site-wide offers. 🛍️

Cyber Monday: 💥 Present your maximum discounted offer to drive high sales volume and average order value. Encourage substantial purchases, providing the best deal of the year. 💻

Post-BFCM: 📦 Perfect for moving excess inventory, end-of-season items, or old collection SKUs. Create urgency with a shipping cutoff date and expedited shipping deals to encourage gifting purchases with timely delivery. 🎁

4. Never sleep on your store’s analytics

Don't overlook your store's analytics during BFCM! Real-time data offers crucial insights into customer behavior. 📊

These insights reveal which customer groups responded best to your deals, aiding targeted marketing efforts for upcoming promotions. 🚀

But, be cautious not to overwhelm your audience with excessive ads or emails, as it can lead to fatigue and unsubscribes. 📧

Leverage past BFCM insights – for instance, if you sell electronics, last year's data may highlight that brand A's smartphones were top sellers. 📱

You might also spot a surge in early BFCM sales, indicating high demand. By analyzing customer preferences, you could discover that customers loved brand A's smartphones with advanced cameras, competitive prices, and positive reviews. 📸

With this info, you can optimize inventory and adjust prices to stay competitive and attract potential customers. 🛒💰

5. Things you should NEVER do for BFCM 2023

Here are some essential DON'Ts to maximize your success during the Black Friday and Cyber Monday (BFCM) sales event:

🚫 Don't raise prices for deeper discounts: Avoid increasing prices just to offer larger discounts, as savvy shoppers can spot such tactics and it can harm your reputation. Customers aren't easily fooled by inflated prices and exaggerated discounts.

🚫 Don't fake reviews: While social proof is vital for BFCM, resist the temptation to post fake reviews to make your products seem genuine. Fake reviews mislead customers, and they'll eventually discover the truth, damaging your business's credibility and trust.

🚫 Don't neglect inventory management: Properly manage your inventory during BFCM to prevent stockouts and maximize sales. Running out of stock during BFCM 2023 can lead to missed sales opportunities and disrupt your post-BFCM selling momentum.

Follow these DON'Ts to ensure a successful and trustworthy BFCM experience for your customers.

TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened

As a social media-obsessed content creator, I'm no stranger to TikTok. I love whipping up TikTok videos to showcase my work, express opinions, and share some hilarious tales! 🤳

But let's face it, staying consistent on TikTok can be quite a challenge. The platform suggests posting 1-4 times a day for maximum visibility and followers.😫

So, how can marketers and creators like me streamline the process and churn out more videos? 🤔 The answer lies in AI. 👾

Let's get started! 🚀

🤖 How I Made a TikTok Using Only AI

Let's whip up a short TikTok video about fun and fascinating facts on healthy food. 🍏🥦

🔍 Using AI to Find Keywords

First things first, I need some trending keywords related to healthy food facts. I turned to VidIQ, a platform primarily designed for YouTube, but they offer a nifty AI keyword generator that's useful for TikTok too. I typed "healthy food facts" and found keywords like:

• Nutrition tips

• Superfood benefits

• Facts about organic food

Now that I have my keywords, it's time to draft the script! 📝

💬 Using ChatGPT to Generate a Video Script

Now, it's ChatGPT's turn! I gave it a prompt to generate a script.

Prompt: Generate a 30-second script for a TikTok video giving fun facts about healthy food. Include keywords "nutrition tips," "facts about organic food," and "superfood benefits."

Here's what ChatGPT came up with:

[Video Script]

Host: Hey there, TikTok fam! Want some quick nutrition tips, facts about organic food, and superfood benefits? Well, here we go in 3, 2, 1! 🌱

[Text on the screen: "🌱 Healthy Food Fun Facts 🌱"]

Host: Nutrition tips are essential! Did you know that a balanced diet can boost your energy levels and improve your mood? Eating healthy is a mood lifter!

[Text on the screen: "Organic Goodness"]

Host: Facts about organic food! Organic veggies and fruits contain fewer pesticides and more antioxidants. Better for you and the planet!

[Text on the screen: "Superfood Magic"]

Host: Superfood benefits are fantastic! Foods like kale, berries, and quinoa are packed with vitamins and antioxidants, keeping your body strong and healthy!

[OUTRO]

Host: There you have it, some quick bites of nutrition tips, facts about organic food, and superfood benefits. Share this with your foodie friends, and let's nourish our bodies together! 🥗🌟

[Upbeat Music Fades Out]

Pro-Tip: Double-check facts and statistics when using ChatGPT, as it doesn't always pull the most up-to-date information. We don't want outdated or incorrect content! 🧐

Now, with a script full of upbeat and casual TikTok vibes, it's time to create the video! 🎥

🎬 Generating a TikTok Video Using AI

After researching various AI video tools, I found InVideo. This platform utilizes AI to create videos for various channels, including social media. Their AI Text-to-video feature allows me to input my script and transform it into a video in minutes.

I chose a template labeled "Trendy Healthy Food Trends List Slideshow" that perfectly suits my video's topic. After inputting my ChatGPT-generated script, I fine-tuned the video to my liking, added music, and exported it.

In a matter of minutes, I had my video ready for download. Please note that InVideo is not a free service; you need a subscription to download content. However, there are many other AI video creation tools with free trials and plans available.

📝 Crafting the Perfect Caption and Hashtags

With the video in hand, I considered a caption and hashtags for my TikTok. ChatGPT came to the rescue again, suggesting:

"🌱 Spice Up Your Life with Healthy Food Facts! 🥗💪 #FoodieFacts #EatBetterFeelBetter"

This short, snappy caption not only suits the video but also includes popular hashtags for more visibility.

And with that, my AI-generated TikTok was ready to be shared with the world! 🌍

👉 Watch the TikTok Video Below 👇

Not too shabby for a robot, right? This process took just about 10 minutes and made creating 1-4 TikTok videos a day much more feasible. While AI won't handle every aspect of content creation, it's a handy tool for producing short, engaging videos quickly. 🤖✨

Spot The Fake: Google Launches New Watermarking Tech 

Google's introduction of SynthID, a watermarking tool from its AI research lab, Deep Mind, is a significant step in countering the spread of AI-generated deepfake images. 🛡️ SynthID's unique watermarking approach embeds digital watermarks into image pixels, making them impervious to common modifications like cropping or resizing. This technology, accessible to Imagen users via Google Cloud's Vertex AI, enables the responsible creation, sharing, and identification of AI-generated images, helping combat misinformation. 📸

CEO Demis Hassabis notes that while SynthID isn't foolproof against extreme image manipulations, it marks progress. Deep Mind aims to expand access to third parties and integrate it into more Google products. This move follows Google's commitment, alongside six leading AI companies, to invest in AI safety tools and research for responsible use during a White House summit. 🤝🏛️

The government's effort to combat deepfakes continues, spurred by the potential for deepfakes to create political instability, fraud, and stock manipulation. Adobe co-founded the Coalition for Content Provenance and Authenticity (C2PA) in 2021 to standardize content labeling and combat misinformation. C2PA has seen a 56% growth in membership in response to the AI boom, and Shutterstock plans to integrate its technical protocol into AI systems and creative tools. 📰🔒

In this climate, SynthID and other technologies represent a crucial defense against the negative impacts of deepfake technology, helping ensure the authenticity and reliability of media content in the age of AI. 🤖🌐🔐

Top Reads📚

Carlyle to explore the sale of men's grooming brand Every Man Jack  ~ 30 October 2023, Reuters

How publishers are turning conversions into loyal subscribers and reducing churn ~ 2 November 2023, DigiDay

Amorepacific Incorporates COSRX as a Subsidiary through Additional Stake Acquisition ~ 31 October 2023, PR Newswire

Luxury Group Lalique Acquires Sauternes Vineyard Near Bordeaux ~ 2 November 2023, Fashion Network

7-Eleven, Inc.'s 'Brands with Heart' Program Unveils Brands of Tomorrow and Celebrates Those with Purpose ~ 31 October 2023, PR Newswire

HTE Job Board- Get Your Dream Job With a Click✨💼

Welcome to the HTE Job Board. We connect talented individuals with exciting career opportunities. Browse through our latest job listings and find the perfect match for your skills and aspirations. 

📢Marketing Manager

📢Head of Brand Marketing

📢Email Marketing Strategist

📢Marketing Planner – B2B

Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

Got questions or topics you'd like us to cover next? Holler at us! We’ll give you a shoutout in our next edition. If you have any questions, reply to this email and share your valuable feedback so we can aim to address them in our upcoming editions!

Thank you for being a part of our community !🙌

Did you find this newsletter helpful? 👍 / 👎

Your feedback keeps us going.

Until next time,

With 🧡🧡

How to E-commerce