How is AI Changing Energy and Digital Engagement?⚡

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How to E-commerce
October 10, 2024 • Estimated Reading Time: 13 minutes

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Hello there, HTE rock stars! 😎

In this edition, we’ll explore how artificial intelligence is transforming the energy and utilities sector, enhancing operational efficiency and supporting the shift toward sustainable energy.  Plus, discover essential tips for mastering Instagram Stories in 2024 to engage your audience like never before. And don’t miss out on Google’s new AI-organized search features, making it easier to find what you need. Dive in and stay ahead in the world of tech!Let’s get started! ✨📊

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- AI-Driven Transformation in Energy and Utilities💡

- How to master Instagram Stories in 2024? 🚀

- Google Search Gets Smarter with AI-Organized Features✨

- Top Reads - Real-Time News Right For You. 📚

- HTE Job Board- Get Your Dream Job With A Click! 🌟

AI-Driven Transformation in Energy and Utilities💡

Energy and utility companies are under immense pressure as the global shift towards sustainable energy accelerates. Shareholders and consumers demand a reduction in carbon footprints, innovation, and adherence to evolving regulations—all while ensuring reliability and affordability.

Artificial intelligence (AI) is becoming a crucial tool for the industry, helping companies enhance operational efficiency, reduce costs, and increase productivity. In fact, AI is fast becoming the driving force behind the transition to cleaner, more sustainable energy.

AI: A Catalyst for Change

AI has long been a staple in the oil and gas industry, analyzing vast amounts of subsurface data to boost resource recovery. For nearly a decade, utilities companies have been using AI for predictive maintenance and operational improvements.

But today, AI is making even bigger strides. Energy companies are now using it to propel their transition away from fossil fuels, with many embracing generative AI to tackle complex problems. According to a study by Capgemini, one-third of energy companies are already piloting generative AI technologies, and 40% have set aside dedicated teams and budgets for AI initiatives.

AI in Action: Improving Operational Efficiencies

For energy companies, unplanned downtime can be incredibly costly. Research by Kimberlite shows that just 3.65 days of downtime can cost an oil and gas company more than $5 million annually. AI offers several solutions to improve reliability and sustainability:

  • Infrastructure Management: AI enables automation of energy distribution and grid control, ensuring more cost-effective asset management.

  • Supply Chain Optimization: AI reduces manual tasks in supply chain operations, improving resilience and agility.

  • Predictive Maintenance: AI helps detect equipment issues before they cause downtime, allowing for timely repairs and improved safety. For example, pipeline corrosion risks can be identified and addressed proactively.

  • Workforce Management: AI-driven platforms like Shyftplan streamline workforce scheduling, helping businesses reduce administrative overhead and improve productivity. One of their major energy clients reduced shift scheduling efforts by 60% to 80%.

Shifting Towards Sustainability: AI's Role in Renewable Energy

As the global push towards sustainable energy intensifies, AI plays a pivotal role in renewable energy forecasting, emissions monitoring, and storage solutions:

  • Optimized Forecasting: AI helps match the variable supply of renewable energy with shifting demand, maximizing efficiency and value.

  • Energy Storage: AI improves storage capabilities, minimizing risks related to the availability of renewable sources.

  • Emissions Monitoring: Continuous emissions monitoring powered by AI provides precise assessments for better reporting and sustainability planning.

Startups like Evolution Energie are at the forefront of this movement, using AI to automate trades, forecast energy needs, optimize assets, and reduce emissions. Their clients include major players like TotalEnergies, which focuses on oil, biofuels, and renewables.

Enhancing Customer Experience Through AI

AI is also helping energy companies offer more personalized services and innovative pricing models. AI-driven dynamic pricing adjusts energy costs based on market conditions and consumer demand, encouraging conservation and more sustainable practices.

With AI, companies gain deeper insights into consumer behavior, allowing them to create tailored experiences and boost satisfaction. AI-enabled digital platforms, such as self-service portals and chatbots, are streamlining customer service, improving efficiency, and cutting costs.

How to master Instagram Stories in 2024? 🚀

Instagram Stories are an awesome way to share short, interactive content that can help you grow your audience. With millions of daily users, Stories can be a powerful tool for your business if used correctly. Research has found that the median tap-forward rate (the name given to how often someone will click through to your next Story frame) is nearly 90% if you have five or more Stories up at one time. 

Here’s a simple breakdown of how to make the most out of Instagram Stories and boost your engagement.

📖 What is an Instagram Story?

An Instagram Story is a short, temporary post that lasts 24 hours (unless you save it in Highlights). You'll see a bright circle around someone's profile picture when they have a Story available. Just tap the profile photo to view it.

🌟 Why Use Instagram Stories for Business?

- Massive Audience: Over 500 million daily users!

- Low Pressure: Stories are temporary, so you don’t need perfection.

- Test New Ideas: Great for trying out new content before making it permanent.

- Engagement Tools: Stickers, polls, and filters make your Stories fun and interactive.

- Drive Traffic: Add links to your Stories to direct followers to your website or products.

- Discoverability: Use hashtags and location tags to reach more people.

📋 Step-by-Step Guide to Using Instagram Stories

1. Plan Your Story 📝

Even though Stories disappear after 24 hours, planning ahead is key. Think about what content to share and when, like a weekly "show." This makes your Stories more consistent and interesting.

 2. Set Your Story’s Goal 🎯

Align your Story with a clear goal. Want more sales? Use the link feature to drive traffic. Want more engagement? Use fun quizzes, polls, or share memes!

3. Upload Your Story 📤

To upload, tap the "+" icon on Instagram, swipe to the "Story" option, and take a photo or video. You can also upload content from your camera roll.

4. Edit Your Story 🖌️

Instagram offers several editing features:

- Text: Add captions and choose different styles.

- Boomerang: Create a 1-second looping video.

- Filters: Use AR filters for fun effects.

You can also create custom designs using apps like Canva.

5. Use Instagram Story Highlights 🌟

Highlights allow you to keep your Stories on your profile permanently. They help organize your content into categories like "Products," "FAQs," or "Behind the Scenes."

To create:

- Go to your profile and tap the "+" under "Story Highlights."

- Select your past Stories.

- Customize the cover and name.

6. Post Consistently 🗓️

Consistency is key! Aim to post regularly without overloading your audience. Research shows most users tap through 4-6 Stories, so find your sweet spot.

Tip: Brands post around 20 Stories per month on average.

 7. Go Live with Instagram Live 🎥

Instagram Live notifies your followers when you're live, and afterward, you can save the video to your Story. It’s great for hosting Q&As, contests, or behind-the-scenes events.

 8. Link to Your Instagram Bio 🔗

Always remind viewers to check out the link in your bio! Use arrows or text like "Tap here" to direct them to your bio, where they can find important links.

9. Add Links in Your Stories 🔗

Once you reach a certain follower count, you can add links directly to your Stories. This is perfect for driving traffic to product pages or blog posts.

10. Run Instagram Story Ads 📣

Story ads appear between users’ Stories and can be images or videos. Use these to promote products, gain followers, or advertise sales.

Google Search Gets Smarter with AI-Organized Features✨


Google is taking a significant leap in enhancing the search experience with the official rollout of AI-organized search results in the U.S. This update, initially previewed in May, restructures search results by incorporating a diverse range of content formats, including articles, videos, forums, and more.

Google shared that during their testing phase, users found these AI-driven search results to be more helpful, as they now provide access to a richer variety of information sources. The company noted, “With AI-organized search results pages, we’re bringing people more diverse content formats and sites, creating even more opportunities for content to be discovered.”

This shift means users can now explore a broader spectrum of information more efficiently. From in-depth articles to quick video tutorials, AI-organized search helps users access a wider variety of perspectives in a streamlined format.

Another exciting development from Google is the global rollout of updated links and citation formats in the AI Overviews feature. Initially tested in August, this new format enhances how users interact with AI-generated summaries. The updated design is now live in all countries where AI Overviews are available.

According to Google’s tests, these changes have led to a surge in website traffic, with users finding it easier to navigate and visit sites they’re interested in. The improved design not only boosts traffic to supporting websites but also improves the overall search experience, making it more intuitive and user-friendly.

More AI-Powered Search Updates

In addition to these features, Google has unveiled several other AI-focused enhancements aimed at making search even smarter and more dynamic. Here are some of the highlights:

  • AI Overview Ads: Ads are now available for mobile users in the U.S., marking an important integration of AI into Google’s advertising ecosystem.

  • New Multimodal Lens Features: Google Lens, the powerful visual search tool, is gaining exciting new abilities. Users will soon be able to search using videos and ask complex questions about moving images, thanks to enhancements available through Search Labs. Additionally, voice input is being integrated into Lens, allowing users to verbally ask questions while snapping photos or recording videos.

  • Shop with Lens: Google is also streamlining the shopping experience within Lens by providing instant access to product prices across different retailers, reviews, and options for where to buy—all through a simple Lens search.

Why These Updates Matter

These innovations signal the growing importance of AI in reshaping the way we search and interact with information. As Google and other tech giants continue to refine their AI-driven tools, staying updated on the latest features is crucial for both users and content creators. 

Google’s Search Generative Experience, first introduced in May 2023, is evolving quickly, with AI now embedded in various aspects of search and other Google products. This is an important trend to watch, as it opens up new opportunities for how content is discovered, shared, and consumed across the web.

Top Reads📚

Microsoft Ads Makes Copilot Advancements ~ 08 October 2024, Search Engine Journal

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How to E-commerce