🚨Get Your Next Orders Fast - Creatively ✨

#HTE 295 -Strategies, examples, and much more!🚀

May 30, 2024 • Estimated Reading Time: 11 minutes

Hello there, HTE rock stars! 😎

Welcome to our newsletter! 🎉 

 Get ready for some cool stuff about technology and shopping. OpenAI is making a new model, and everyone's excited to see what it can do. Plus, Google's AI is changing how we find things online when we shop. It's like a big adventure, full of new ideas and fun surprises. Stick with us to learn all about it! Let's explore together! ✨🚀

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Creative Nudges Toward the Next Purchase✨

OpenAI is working on its next model

Google’s AI Overviews Shake Up E-commerce Search Visibility

Top Read 📚 🤩

HTE Job Board- Get Your Dream Job With a Click✨💼

Creative Nudges Toward the Next Purchase ✨

Let's talk about how some brands are getting creative with how they connect with customers beyond just sending emails or texts. Imagine brands have a new way of doing things, like a whole new religion called the creative nudge! 🌟

1. The Freebie Upgrade

Think about a kids' clothing company. They're really good at this. When parents buy baby clothes, they might not be thinking about toddler clothes yet. But this company is smart. They add a free toddler tee with the order. So, two things happen: first, they show off all the different stuff they sell, and second, they get parents thinking about future purchases.

It's like saying, "Hey, we're thinking ahead for you!" And the cool part? It's a small thing for the company to do, but it means a whole lot to the parents. It shows that the company cares and is thinking about what parents need. 🌱💡

2. Flavor Teasers that Stick

In their OLIPOP days, they found a fun way to keep subscribers happy and stay around longer! In 2020, they brainstormed with their creative team to develop cool ideas. Customers loved OLIPOP goodies, especially if they were rare and unique.

One idea stood out: putting can-shaped stickers in every order. But these stickers weren't just for decoration. They told a mini-story and hinted at the next exciting flavor coming soon! 🎉

3. Sampling the Future

When people signed up for Little Spoon's baby food subscription, they asked for their little one's birthdate. Later, when they received their monthly box around the time they considered introducing solids, they found a surprise inside – a sample of "big kid" food!

It was clear that Little Spoon had a clever strategy at play. By using their child's birthdate, they timed the samples perfectly to meet their needs. Little Spoon was aiming to become the trusted brand for every step of a child's early dietary journey! 🥣👶🍽️

4. The Netflix Nudge: "Because You Watched"

Ever get sucked into Netflix, planning for a short break, but ending up spending four hours watching random shows because of those "Because You Watched" suggestions? 📺 That's how spot-on recommendations can be.

Think about it like this: what if you could use that same kind of magic in your marketing emails? 🪄 You could send emails tailored to each customer based on what they've bought before, what they've looked at online, or even what similar customers have bought.

For example, if you run a pet supplies store, you could send an email like, "Because you bought organic dog food, here are some eco-friendly toys your furry friend might enjoy." 

🐶🌱 Easy, right?

5. The Surprise Scent

Imagine you're giving a friend a surprise gift that makes them super happy 🎁. That's the idea behind what we're talking about here!

Let's say we're selling perfumes online. If someone buys a big bottle of perfume, we can toss in a small sample of a different scent for free. It's like a bonus treat for them!

And guess what? It doesn't cost us much extra because we're already sending out their order. The only extra cost is the small sample bottle.

These little surprises make customers want to come back and buy from us again. Plus, it shows them that we care about them and their preferences.

So instead of just trying to sell a lot, we're focusing on making each customer's journey with us special and fun! 🌟

OpenAI is Working On Its Next Model

OpenAI's Big News

🌟 On Tuesday, people noticed something exciting on OpenAI's website. Buried in a blog post about a new Safety and Security Committee was a hint that they're training a new and improved version of GPT-4.

GPT-5: What's Next

🤖💭 It's still going to take a while, but GPT-5, or whatever they decide to call it, is in the works. They'll spend months training and fine-tuning it. Unlike the last update, which focused on making conversations smoother, this one will be more powerful. Experts think it might be able to solve harder problems and make real-world decisions.

Keeping Things Safe

🚨🔍 The new Safety and Security Committee is taking a close look at OpenAI's safety and security issues. After 90 days, they'll share a report with OpenAI's leaders and let everyone know what changes they think should happen before GPT-5 is released.

Debate Over the Committee

Some people are worried about who's on the committee. They think having OpenAI's own bosses, like Altman, might be a problem. They say an outside group should watch over things to make sure safety comes first.

Recent Events

🤯🔒 Earlier this month, OpenAI's safety team broke up after some members quit. This raised concerns about how safe their technology really is. Plus, the team's former co-leader, Jan Leike, left to join another company to keep working on safety stuff there.

Google’s AI Overviews Shake Up E-commerce Search Visibility

A study conducted by Bartosz Góralewicz, the brains behind Onely, delved into 25,000 ecommerce searches, uncovering Google's AI overviews' sway on online retailers' search presence. 🛍️

The findings? 📊 Well, 16% of e-commerce searches now showcase AI summaries in their results, making up 13% of the total search volume in this domain. 📈

Interestingly, 80% of the sources featured in these AI summaries don't snag organic rankings for the initial query! 😲

Góralewicz pointed out that aiming for the top three rankings grants a mere 8% shot at being featured in these AI overviews. 🥇

Transitioning Towards "Rapid" Product Encounters 🚀

Aleyda Solis, an international SEO expert, delved into the disparity between conventional organic rankings and appearing in AI snapshots. Regarding product-related searches, Solis noted that Google favours a "rapid" strategy instead of just summarizing existing top-ranked pages.

She commented on Góralewicz's findings, stating:

Solis explains that for queries where Google previously ranked category pages, reviews, and buying guides, it's now bypassing this level of results with AI overviews.

Assessing AI Overview Traffic Impact

Solis has provided retailers with a spreadsheet to assess their visibility, analyzing the potential traffic influence of AI summaries. 📊

As Góralewicz points out, this may mark the beginning of a rollout phase, suggesting that Google might expand AI snapshots for high-value queries when ads are enabled. This speculation stems from data indicating their current exclusion for high-cost-per-click keywords. Góralewicz and Onely are anticipated to release a comprehensive report spanning e-commerce and publishing, offering further insights into this emerging search trend.

Why does this matter? 

AI snapshots signify a transformation in how e-commerce websites attain search visibility. Given that most snapshots presently extract product data from non-ranking sources, the traditional link between organic rankings and search traffic is undergoing disruption. Retailers might need to adjust their SEO strategies to navigate this evolving search landscape. 🔄🔍

How This Can Benefit You

Although unsettling for well-established brands, AI snapshots present fresh opportunities for retailers to enhance visibility without battling for the most lucrative keywords. 🛍️ E-commerce platforms have the potential to bypass traditional ranking challenges by fine-tuning product data and detail pages for Google's "rapid" product showcases. Solis's comprehensive evaluation framework empowers merchants to assess their online presence and focus on optimization requirements accordingly. 📊

Top Reads📚

Oxford Artisan Distillery rebrands and moves to Yorkshire  ~ 23 May 2024, The Spirit Business 

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Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

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