Boosting Loyalty: Must-Have Holiday Marketing Tips 🎁

#HTE 331 -Strategies, examples, and much more!

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How to E-commerce by Almund
October 03, 2024 • Estimated Reading Time: 11 minutes

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Hello there, HTE rock stars! 😎

In today’s fast-paced digital landscape, businesses face the challenge of building customer loyalty while navigating fierce competition and evolving technology. As we approach the holiday season, companies must leverage innovative advertising strategies to capture consumer attention and drive sales.Google has enhanced its Search Console with new features like sticky filters, streamlining data analysis for better decision-making. Let’s explore some strategies that can help your business thrive this holiday season!

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- How to Build Loyalty in a Competitive Market? 🔍

- Meta Updates Ads to Boost Holiday Sales and Target Tourists 🎯

- Google Search Console Introduces Sticky Filters ✨

- Top Reads - Real-Time News Right For You. 📚

- HTE Job Board- Get Your Dream Job With A Click! 🌟

How to Build Loyalty in a Competitive Market? 🔍

In today's fast-paced, highly competitive market, brands are facing a tough reality: customer loyalty is not what it used to be. A growing number of consumers are now quick to jump from one brand to another, driven by fluctuating prices, better deals, or shifting expectations. Studies show that more than one in three customers are easily swayed by these factors, making it increasingly challenging for companies to keep their customer base loyal. 

In fact, research by SAP Emarsys reveals that between 2022 and 2023, US brands experienced a notable 14% drop in customer loyalty. This trend has left many businesses questioning whether the traditional concept of brand loyalty is still relevant in a world where customers have endless options at their fingertips. Some companies may even feel tempted to abandon loyalty-building efforts altogether, believing that the days of strong brand-customer relationships are over.

However, despite this apparent decline, industry experts argue that brand loyalty is not dead—it’s simply changing. Rather than being purely transactional, loyalty today is built on deeper, more personalized connections with consumers. Customers are no longer content with just receiving discounts or promotions; they now expect unique, meaningful experiences that align with their values, preferences, and lifestyles.

This shift presents a significant challenge, but also a valuable opportunity for brands. By evolving their approach and focusing on the new drivers of customer loyalty—such as personalization, engagement, and sustainability—companies can foster lasting connections that go beyond price alone. So, how can brands adapt to this new era of consumer behavior and create loyalty strategies that stand the test of time? 

“Consumers are more willing to shop around,” says David Villa, CEO of IPD marketing agency. “This doesn’t mean you can’t earn repeat customers, but it’s harder and less common now.”

Different Types of Customer Loyalty

Customer loyalty isn’t just about discounts anymore. Today’s consumers expect more – they want experiences, personalization, and engagement. Here are a few strategies to help brands meet these changing expectations:

  1. Personalization: Tailor experiences to individual preferences using data-driven insights. Customers appreciate personalized offers and recommendations.

  2. Gamification: Add fun to the journey! Loyalty programs with games, points, and challenges increase engagement and brand awareness.

  3. Ongoing Engagement: Go beyond simple transactions. Consistent, personalized communication helps build a deeper connection.

  4. Feedback & Surveys: Ask for feedback and show you care. Customers feel valued when their opinions shape a brand.

  5. Convenience: Integrate loyalty platforms seamlessly with existing systems for a smooth and hassle-free experience.

Personalized, Omnichannel Engagement

In today’s digital world, personalization is key. Using tools like AI, cloud, and IoT, brands can create a customized shopping experience that feels made just for the customer. The right message, at the right time, on the right platform strengthens the bond between the customer and the brand.

In fact, studies show 80% of consumers are more likely to support a brand offering a personalized experience.

Sustainability Matters ♻️

Sustainability is now a major driver of loyalty. Research reveals that 80% of consumers consider sustainability important when choosing a brand, and over half are willing to pay more for eco-friendly products. Brands that embrace ethical sourcing, eco-friendly practices, and community engagement not only contribute to a better world but also earn the trust and loyalty of conscious shoppers.

Meeting New Expectations

While customer loyalty is harder to maintain, it also presents an opportunity. Brands that adapt to changing customer needs and innovate with personalized experiences, sustainability, and continuous engagement will create lasting loyalty in today’s fast-changing market.

Meta Updates Ads to Boost Holiday Sales and Target Tourists 🎯

With the holidays just around the corner, Meta has introduced new features to help businesses attract more customers and increase sales, both online and in-store. These updates are designed to make it easier for businesses to promote discounts, send reminders, and even target tourists who are planning trips. If you're looking to maximize your holiday sales, these new tools can help you reach the right shoppers at the right time!

Discount Promo Options

Meta has improved how discount codes appear in ads. Now, codes are more visible, and when users click through, the discount is applied automatically at checkout. Personalized discounts are also being tested for even more tailored shopping experiences.

Reminder Ads 🔔

Meta’s Reminder Ads now show the promotion's end date more clearly, adding urgency to grab shoppers' attention. Plus, businesses can send more notifications to remind shoppers about deals they’re interested in.

Brands can now include multiple links in a single ad, making it easier to send shoppers to different landing pages. These links will show up as tabs at the bottom of the ad, helping customers explore more options.

Drive In-Store Purchases

For brands with physical stores, Meta now offers a way to target people who are likely to shop in person. It uses data like past engagement and location settings to find customers who are nearby and ready to visit your store.

Targeting Tourists ✈️

Planning a trip? You might see ads for stores and activities at your destination. Meta now allows businesses to target tourists who are looking for things to do in a particular city, making it easier for brands to capture seasonal shoppers.

Meta's new ad features offer businesses fresh opportunities to connect with customers and boost sales this holiday season. Whether you're promoting special discounts, driving foot traffic to your store, or targeting tourists, these tools can help you reach more shoppers and make the most of the festive period.

Google Search Console Introduces Sticky Filters ✨

Google has just announced some exciting updates to Search Console, aimed at making this powerful tool easier and more efficient for users. As SEO practices continue to evolve, Google is committed to enhancing the user experience within Search Console, allowing website owners, marketers, and developers to analyze their site’s performance more effectively. 

These updates address common pain points and streamline workflows, enabling users to access important data quickly and with less hassle. With new features like sticky filters and improved navigation, these changes are designed to help users gain valuable insights and make more informed decisions about their online presence. 

One of the biggest changes is the introduction of sticky filters. Now, when you apply filters in one report—like Search results, Discover, or Google News—they will stay active as you switch between different reports. This means you won’t have to keep reapplying the same filters, saving you time and effort. Google made this change based on user feedback, so it’s designed to improve your experience!

New “Reset Filters” Option

In addition to sticky filters, Google has added a “reset filters” button. This feature lets you clear all your applied filters at once, making it easier to start fresh whenever you need to.

Enhanced Tab Navigation

Google also improved how you navigate within the Performance report. Now, when you click on a row in specific tabs (like Pages, Countries, Devices, or Dates), it will automatically switch to the Queries tab. If you’re already in the Queries tab and click a row, it will take you to the Pages tab. This might seem like a small change, but it can save you a lot of clicks!

Why This Matters

These updates are designed to make your workflow smoother in Search Console. With sticky filters, you can spend less time reapplying filters when comparing different data. The improved navigation helps you move more efficiently between different types of information. Overall, these changes aim to enhance your experience and help you get the insights you need more quickly!

Top Reads📚

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