🚨 BFCM Wins & Mistakes To Set the Christmas Spirit Ablaze! 🔥

#HTE 250 Plus 3 Cool Christmas Holiday Ads🎄

December 21, 2023 • Estimated Reading Time: 10 minutes

Hey Marketers! ✨✨

 In today’s edition – we've got the scoop on the Black Friday numbers making waves! 📊 Let's chat about Black Friday, the good stuff, and the oops moments that happen. 🔥 Plus, we've got three awesome holiday ads to show you, full of holiday spirit! 🎄 We're your guides through the world of marketing, bringing you cool info, successes, and creative vibes. 

So, get ready for a fun journey into the latest trends and tricks. Hello, hello marketers – let’s kick off the adventure! ✨✨

🌟 Enjoy the read! 📖✨

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The Buzzworthy Black Friday Numbers are In! 📊

Navigating Black Friday:Classic Black Friday Wins & Mistakes 🔥

Captivating Festive Campaigns: 3 Must-See Holiday Ads 🎄

Top Reads📚

HTE Job Board- Get Your Dream Job With a Click✨💼

The Buzzworthy Black Friday Numbers are In! 📊

Get excited – the numbers from Black Friday are in. 

This one was a doozy. But there are so many good insights from it. 

This Year's Recap: A Wild Ride with Valuable Insights! 🚀 Here's a Deep Dive:

  1. Black Friday Surge: Purchases soared by 7.8%, hitting a whopping $38 billion online over the 5-day BFCM weekend. The digital shopping spree reached new heights, reflecting the evolving consumer landscape. 🛍️

  2. Cyber Monday Reigns: It stole the spotlight, becoming the biggest shopping day with a staggering $12.4 billion spent. This marked a robust 9.6% increase from 2022, emphasizing the growing significance of online retail experiences. 💸📆

  3. Drip's Impact: Drip customers unleashed a flurry with 48% more emails in 2023 and a bold 52% YoY boost in discounts. The power of personalized communication and targeted offers proved instrumental in engaging and converting shoppers. 📧

  4. Trust Matters: Consumers gravitated towards trusted brands, resulting in a remarkable 180% surge in repeat purchases. This loyalty-driven trend, coupled with a 45% decrease in first-time BFCM buys, underscores the enduring importance of brand reliability. 🤝🔄

  5. Workflow Wonders: Referral and Loyalty workflows saw an 82% revenue boost, and Win Back workflows surged by 61% in 2023. Brands leveraging intelligent workflows witnessed not only increased customer retention but also enhanced revenue streams. 📈

  1. Buy-Now-Pay-Later Trend: BFCM weekend witnessed a 42.5% spike in buy-now-pay-later purchases. This financial flexibility trend highlights the evolving preferences of consumers seeking convenient payment options. 💳💨

The Winning Formula? Brands prioritizing current customers, offering personalized options, are thriving in this challenging economic climate. It's a testament to the enduring power of customer-centric strategies. 🏆✨

**But, if you've been following along, you already knew that! 📖😎

Navigating Black Friday:Classic Black Friday Wins & Mistakes 🔥

1. Mastering Media Buying: A Predictive Approach

In the dynamic world of media buying, a strategic focus on predictive analytics becomes paramount. Understanding potential returns on increased spending is essential for optimizing outcomes and maximizing profitability.

2. Metric Focus: "Marginal, Incremental, Contribution Profit"

The key metric at the core of this strategy is "Marginal, Incremental, Contribution Profit." This metric serves as a compass for decision-making, providing insights into the incremental impact on the bottom line for every additional dollar invested in campaigns.

3. Operationalizing Strategy: Identifying Profitable Investments

To operationalize this approach, businesses must ask fundamental questions. Which product, offer, channel, and creative yield the most net profit with each new dollar invested? This focus on profitability, not just revenue, is crucial for sustainable growth.

4. Real-Time Assessment: Campaign Monitoring during BFCM

During critical periods like BFCM, setting high-level revenue and profit goals is just the beginning. Real-time assessment and frequent strategy adjustments based on collaborative predictions ensure agile and informed decision-making.

5. "Name the Number": A Proactive Forecasting Strategy

The concept of "Naming the Number" adds a proactive dimension to forecasting. Making firm predictions and being accountable for them drives efficiency and hones predictive skills, contributing to more accurate decision-making.

6. Profit Over Revenue: Embracing Sustainable Spending

In the pursuit of success, the philosophy of prioritizing profit over revenue emerges. Sustainable business practices necessitate a shift from merely buying revenue to a focus on long-term profitability, ensuring enduring success.

7. Extended Promotions: Shifting to a "Cyber Month" Approach

Extending promotions beyond a conventional "Cyber Week" to a broader "Cyber Month" approach proves effective. Early promotions in November capitalize on building brand awareness and intent well before peak shopping periods.

8. Gifting Trend: Maximizing Sales Through Strategic Targeting

Recognizing consumer behaviors, such as the gifting trend, is crucial. Leveraging post-purchase surveys to identify and target gifters enables brands to tailor promotions and maximize sales during peak seasons.

9. Brand Building Beyond BFCM: Long-Term Marketing Attribution

Understanding the extended marketing attribution journey is pivotal. Brands planting seeds in consumers' minds months before purchase recognize the nuanced nature of attribution, emphasizing the importance of top-of-funnel marketing.

10. Partnerships and Efficiency: The Role of Collaborations

Strategic partnerships, exemplified by successful collaborations, prove powerful in shaping brand perceptions and driving marketing efficiency. Partnerships contribute to long-term brand building and enhance the effectiveness of performance marketing.

11. Building Sustainable Profit: A Strategic Perspective

In conclusion, adopting a strategic approach to forecasting, disciplined spending, and brand building provides valuable insights for businesses aiming for sustained profitability.

Captivating Festive Campaigns: 3 Must-See Holiday Ads 🎄

1: FAHERTY

Have you seen this awesome animation where the Christmas wrap gets ripped off and ta-da! The products just pop out? It's a super cool way to show off what you're selling, right? 🎁

And why not toss your stuff into a holiday gift guide? It's like telling everyone, 'Here's the perfect gift!' 🎄

The stop motion is totally mesmerizing. Keeps you watching till the end. 📹

It's a really cool ad you can include in your campaigns. 👍

2: BEGINNING BOUTIQUE

Alright, here's the deal: going organic with your ads is the secret sauce this season. 🌿

Think about it, we all trust real people way more than flashy brand stuff, right?

Just keep it organic – use everyday language, natural light, skip the super polished shots, and yeah, get some actual humans in there. 🙋‍♂️🙋‍♀️

Oh, and don't forget a trendy background track. Trust me, add that, and you've got yourself a killer ad to try out. 🎶

3: THE INAPPROPRIATE GIFT

Humor and Christmas are always a great combination. 🤣🎅

And if you include this in a simple ad, you're on the right track to more sales.

The idea is simple – make the visual appealing, the video interesting and fun, and add a bit of the holiday spirit. 🎉

What I love about this ad is that the video, text, and the fun “avatar” make for a great ad hook. 📺

Cool, huh? See you! 👋

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