Turn one-time buyers into repeat customers

Black Crow predicts when your customers are most likely to repurchase if given the right nudge at the right time and automates pre-built flows to drive conversion.

Powered by a custom built AI model for your brand that personalizes product recommendations, these flows improve repeat purchase rates by 15%.

It seamlessly integrates with your existing email/SMS tech and consistently outperforms traditional setups with complicated logic that can be a burden to maintain.

Shopify brands with $2M+ in GMV get a $100 gift card just to take a demo.

Get a demo

Hello there, HTE rock stars! 😎

Welcome to our latest newsletter! 🌟

November is not just about Thanksgiving and Black Friday; it’s a pivotal month for marketers to maximize their strategies and drive conversions. With the holiday season approaching, it’s essential to have a well-thought-out plan in place. In this newsletter, we’ll dive into effective marketing strategies tailored for November 2024, while also highlighting best practices to ensure your affiliate marketing efforts thrive during this busy season. Whether you're looking to engage customers through holiday promotions or optimize your affiliate partnerships, we’ve got you covered!📈🤔

Let’s get started! ✨📊

Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! 🚀

- How Gen AI is Revolutionizing Construction Productivity? 🚀

- Marketing Strategy for November 2024🎯

- Best Practices for Affiliate Marketing Success 🔍 

- Brand of the Week ✨

- Top Reads - Real-Time News Right For You. 📚

- HTE Job Board- Get Your Dream Job With A Click! 🧐

How Gen AI is Revolutionizing Construction Productivity? 🚀

The construction industry, accounting for 14.2% of global GDP, is facing a major productivity problem. While other sectors have seen steady growth, construction's productivity has lagged behind, declining at an average of 1% per year between 1970 and 2020. This has led to losses estimated between $30-$40 billion, with only 8.5% of megaprojects staying on schedule and budget. Adding to this, the industry faces a growing skilled labor shortage.

However, the digital revolution that transformed other industries is now poised to reshape construction—thanks to the power of Artificial Intelligence (AI) and, more specifically, generative AI.

Why Construction Needs Gen AI

Generative AI is capable of analyzing vast amounts of historical project data, streamlining supply chains, optimizing schedules, and automating tasks like contract drafting. From mitigating labor shortages with digital assistants to improving project management with dynamic scheduling and AI-powered digital twins, the potential is enormous. For instance, home builders alone could unlock up to $18 billion in value by using AI.

1. Supply Chain & Procurement: AI for Streamlined Operations
The construction industry manages vast, intricate supply chains involving materials, equipment, and multiple trade partners. AI can revolutionize this by analyzing real-time data on supplier performance, quality control, delivery schedules, and pricing trends. For instance, AI can identify potential bottlenecks—such as material shortages or delayed deliveries—and suggest alternative suppliers based on past collaborations, availability, or supplier quality. 

2. Labor Shortages: AI-Powered Digital Assistants for Rapid Onboarding
The construction industry faces a significant labor gap, with many older workers retiring and fewer young people entering the field. AI can help address this issue by deploying digital assistants and co-pilots to assist new hires, project managers, and workers on-site. These AI tools can quickly respond to queries, offer step-by-step guidance, and provide real-time instructions based on project data.

3. Project Management: Enhancing Coordination with AI-Driven Digital Twins
One of the most significant challenges in construction is ensuring that all stakeholders—architects, engineers, contractors, and clients—are aligned throughout a project's lifecycle. Digital twins, or virtual replicas of a physical asset, are becoming increasingly common for managing projects. AI enhances digital twins by continuously updating them with real-time data from AI-powered cameras, sensors, and drones. 

4. Scheduling: AI-Optimized Dynamic Schedules for Better Time Management
Traditional construction scheduling relies on experience and static tools, which often fail to account for unforeseen changes. AI brings dynamic, real-time scheduling to the table. By analyzing historical data, project requirements, resource availability, and external factors like weather or labor availability, AI can generate multiple scheduling scenarios. 

5. Quality Control & Compliance: AI for Proactive Error Detection
Navigating the maze of building codes, safety standards, and regulations is another area where AI can shine. AI-driven compliance tools analyze blueprints, construction plans, and on-site conditions to ensure that projects meet the necessary regulatory requirements. These AI systems can flag inconsistencies or potential violations early in the planning stage, helping teams address issues before construction begins. Building a Foundation for AI Adoption

Marketing Strategy for November 2024🎯

While Black Friday and Cyber Monday may dominate November’s marketing landscape, there are other opportunities to drive conversions and engagement throughout the month. By diversifying your approach, you can maximize sales without relying solely on those two major events. Here's how to build a well-rounded November marketing plan:

1. Early November: Build Anticipation & Offer Previews

Start your campaigns early by teasing upcoming sales and exclusive offers. Use your email marketing, social media, and website to hint at special promotions that will drop later in the month. Create a sense of anticipation through countdowns, behind-the-scenes content, or product sneak peeks. Early shoppers love feeling like they have an inside scoop!

Campaign Ideas:

  - VIP early-access promotions

  - Exclusive email subscriber previews

  - Social media teasers with countdown timers

2. Mid-November: Engage with Thematic Campaigns

Capitalize on seasonal vibes and themes like fall coziness, gratitude, or self-care. Consumers are already starting to think about holiday shopping, so engage them with feel-good messaging that resonates. Run targeted campaigns with a specific focus (e.g., self-care, gifting ideas, or seasonal must-haves).

Campaign Ideas:

  - "Fall Into Comfort" promotions (seasonal items, cozy bundles)

  - Gratitude campaigns highlighting customer appreciation

  - Gift guides for early holiday shoppers

3. Black Friday Weekend: The Main Event

When Black Friday and Cyber Monday arrive, ensure your promotions are simple and impactful. Flash sales, limited-time offers, and sitewide discounts work well. Use engaging tactics like free shipping or bundle deals to increase average order value. Be sure to have everything prepared, from marketing materials to smooth website functionality, to handle increased traffic.

Campaign Ideas:

  - Flash sales with countdowns

  - Sitewide discounts or BOGO deals

  - Free shipping offers or tiered discounts for bigger purchases

4. Post-Cyber Monday: Keep the Momentum

After Cyber Monday, don’t let the energy fizzle out. Continue running promotions for shoppers who may have missed the big weekend. Consider offering extended discounts, clearance sales, or unique bundles. This is also a great time to promote gift cards for undecided buyers.

Campaign Ideas

  - “Missed the Big Sale? Here’s One More Chance!” campaigns

  - Extended Cyber Week deals

  - Gift card promotions with bonus offers (e.g., buy a $100 card, get $10 free)

Run your second big sale (or switch up the offer from Black Friday), keep everything unlocked, keep it simple, and use countdown timers to make sure that customers know this is their last chance to save big. You can also lean into the fact that now that Thanksgiving is over–it’s Christmas time! Start sending emails with content centered around that to drive consumers back to your site. 

5. Year-End Giving & Cause-Based Marketing

Leverage the spirit of giving as the holidays approach. Consumers love supporting brands that align with a cause, so highlight any charitable initiatives you’re involved in. Whether you’re donating a portion of sales to a cause or encouraging customers to give back, now’s the time to show your brand’s values.

Campaign Ideas

  - Cause-based promotions (donating a percentage of sales to charity)

  - Highlight customer stories or testimonials on how your brand makes a difference

  - “Give the Gift of [Your Brand]” messaging focused on the impact of purchases

By spreading out your marketing efforts and tapping into various themes throughout November, you can engage customers at different stages of the shopping journey, ensuring a more diverse and successful month of sales. 🎉

Best Practices for Affiliate Marketing Success 🔍 

Affiliate marketing is everywhere these days—from TikTok to niche forums for hobbyists. It’s a powerful way for brands to boost sales by partnering with affiliates who promote their products in exchange for a commission. You've probably seen these promotions on social media or heard about them during your favorite podcasts. But while the potential for growth is huge—projected to hit nearly $40 billion by 2032—there are important compliance rules brands need to follow to avoid pitfalls.

Why is Compliance Important?

1. Protecting Your Brand
   Your brand’s reputation is everything! Compliance policies help ensure that your brand isn’t negatively impacted by the actions of affiliates. For instance, if an affiliate commits fraud using stolen credit cards, your brand could be dragged into the situation, leading to bad reviews and tarnishing your image.

2. Mitigating Risks
   Using unethical marketing tactics can put your brand in hot water. Even if you didn’t know about these practices, you could still face lawsuits and damage to your reputation. The best defense is a good offense: Document and enforce compliance policies to show that you’re serious about preventing fraud.

3. Protecting Your Bottom Line
   Compliance isn’t just about having policies; you need to monitor your affiliate programs regularly. Look out for unusual behaviors, like higher return rates or strange conversion rates. If affiliates are boosting sales by making fake purchases, it could inflate your costs significantly!

4. Safeguarding Your Customers
   Compliance also protects your customers from unethical practices, such as:

   • Cookie Stuffing: Tracking users without their consent.

   • URL Hijacking: Misleading links that redirect customers to affiliate sites.

   • False Advertising: Misrepresenting products or not disclosing financial incentives for promotions.

Even if these practices are done by affiliates, your brand can face legal consequences. For example, the Federal Trade Commission (FTC) has acted against cookie stuffing and false advertising.

How to Ensure Your Affiliate Marketing Program is Compliant

• Stay Informed: Keep up with the latest regulations affecting affiliate marketing.

• Document Policies: Clearly outline your compliance policies and make them accessible to your affiliates.

• Monitor Activity: Regularly check for signs of fraud or unethical practices within your affiliate program.

• Educate Affiliates: Provide training on compliance expectations and best practices.

By prioritizing compliance in your affiliate marketing strategy, you not only protect your brand and bottom line but also foster a trustworthy relationship with your customers.

Brand of the Week ✨

All Things Butter

Thomas Straker, a professional chef, content creator, and restaurant owner, is known for his popular "All Things Butter" series, which has garnered over 500 million views. His passion for butter led to the creation of a range of irresistible butter products, with his personal favorite being Burnt Butter. Thomas’ culinary expertise and love for this rich ingredient have fueled the success of the brand.

Toby Hoppy, CEO and co-founder, has a background in working with innovative challenger brands, ranging from razors to luggage and plants. His frustration with the decline in the quality of his favorite ingredient, butter, inspired him to collaborate with Thomas to reverse the trend and bring high-quality butter back to the forefront. Together, they are on a mission to elevate this essential ingredient. 🧈✨

Enhance your everyday cooking with a touch of gourmet flair using Thomas Straker's flavored butter creations. Currently available in two delicious varieties—Garlic & Herb and Chilli—these butters are crafted to add rich, savory depth to any dish. With more exciting flavors coming soon, these butter blends are perfect for home chefs looking to elevate their meals effortlessly. 

Created by chef and "King of Butter" Thomas Straker, these recipes showcase his expertise in maximizing the potential of this beloved ingredient. The brand’s mission goes beyond just creating irresistible butter—it aims to bring butter back to the center of modern cooking, inspiring a new generation of food lovers to appreciate its culinary magic. At the same time, Thomas and his team are dedicated to upholding the time-honored traditions of British farming, with a strong focus on proper, sustainable agricultural practices. By combining innovation with respect for heritage, they are redefining how butter is enjoyed today. 🍽️🧈

Top Reads📚

Janson secures first international contract supporting facilities ~ 11 October 2024, PR Newswire

Perfect Moment Expands Successful U.S. Reflaunt Resale Program to UK, France, Italy and Germany ~ 10 October 2024, Businesswire

‪Google Faces Potential Breakup: How DOJ Ruling Could Reshape Search ~ 10 October 2024, Search Engine Journal

O3 Mining Engages Marketing and Market-Making Firms~ 10 October 2024, PR Newswire

Zendesk saturates CX with AI and voice ~ 09 October 2024, MarTech

HTE Job Board- Get Your Dream Job With a Click✨💼

Welcome to the HTE Job Board. We connect talented individuals with exciting career opportunities. Browse through our latest job listings and find the perfect match for your skills and aspirations. 

📢Product Marketer Manager

📢Product Marketing Manager - USA

📢Product Marketing Manager

📢Product Marketing Associate

📢Product Marketer

Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

Got questions or topics you'd like us to cover next? Holler at us! We’ll give you a shoutout in our next edition. If you have any questions, reply to this email and share your valuable feedback so we can aim to address them in our upcoming editions!

Thank you for being a part of our community !🙌

Did you find this newsletter helpful? 👍 / 👎

Your feedback keeps us going.

Until next time,

With 🧡🧡

How to E-commerce