AI and TikTok: New Marketing Trends⭐️

#HTE 329 -Strategies, examples, and much more!

Author

How to E-commerce by Almund
September 26, 2024 • Estimated Reading Time: 13 minutes

In partnership with

For Those Who Seek Unbiased News.

Be informed with 1440! Join 3.5 million readers who enjoy our daily, factual news updates. We compile insights from over 100 sources, offering a comprehensive look at politics, global events, business, and culture in just 5 minutes. Free from bias and political spin, get your news straight.

Hello there, HTE rock stars! 😎

In today’s evolving marketing landscape, the CIO's role is essential for creating exceptional customer experiences. With TikTok launching its Search Ads Campaign in the U.S., brands have a new opportunity to engage users at critical moments, emphasizing TikTok's growing influence as a search engine.  These developments highlight the importance of leveraging technology and strategic leadership to shape the future of marketing effectively.

Let’s get started! ✨📊

Newcomers welcome to HTE's hub! Join 35k+ CEOs, CMOs, and marketers for game-changing insights. Get ahead, sign up for brilliance, and let's rise together! 🚀


-AI Unleashed Strategic Marketing for the Future🤖

-Why the CIO is Key to Building a Great Customer Experience🚀

-Launch of TikTok Search Ads Campaign in the U.S. ✨

-Top Reads - Real-Time News Right For You. 📚

-HTE Job Board- Get Your Dream Job With A Click! 🌟

AI Unleashed Strategic Marketing for the Future🤖

In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into marketing strategies has become not just a trend but a necessity. A recent report reveals a striking statistic: a staggering 99% of marketers are harnessing the power of AI in some capacity.

 This overwhelming embrace of technology underscores the recognition of AI’s potential to enhance decision-making, optimize campaigns, and deliver personalized customer experiences. However, a significant disparity emerges when we look deeper into these numbers: only 36% marketers have successfully integrated AI into their daily workflows.

This gap raises critical questions about the barriers preventing wider adoption. Despite the enthusiasm surrounding AI, many marketers find themselves at a crossroads, grappling with challenges such as a lack of training, unclear strategies, and resistance to change. Furthermore, the complexity of AI tools can leave teams overwhelmed and unsure of how to effectively implement them in their operations. 

As the marketing landscape continues to evolve, understanding this divide is crucial for organizations seeking to stay competitive and leverage AI’s full potential. What factors contribute to this disparity, and how can marketers bridge the gap to fully realize the benefits of AI in their everyday practices? Exploring these questions not only sheds light on the current state of the industry but also highlights opportunities for growth and innovation in the marketing sector.

The Challenge of Implementation

While most marketers see the potential of AI, many feel unsure about how to harness it effectively. This uncertainty often leads to “random acts of AI”—using tools for one-off tasks without a cohesive strategy.

Understanding Random Acts of AI

Picture this: a marketer decides to use AI to crank out blog posts faster. They might cut writing time by 30%, but if the review process drags on, the overall timeline for publication remains unchanged. Sound familiar? This is the classic pitfall of random acts of AI.

Strategies to Avoid Random Acts of AI

So how do we break the cycle? Here are some actionable strategies:

1. Identify Key Processes: Start by pinpointing which parts of your content strategy are ripe for improvement.

2. Pinpoint Bottlenecks: Look for areas where inefficiencies are holding you back.

3. Redesign for Efficiency: Optimize these processes before introducing AI to ensure it serves as a powerful tool rather than just a quick fix.

Focusing on Efficiency Wins

In today’s corporate landscape, leaders often view AI primarily as a cost-saving measure, creating anxiety among teams about job security. But here’s the silver lining: by focusing on efficiency first, you can build confidence in AI’s role and pave the way for deeper, more meaningful applications.

Enhancing Personalization with AI

Once you’ve streamlined your processes, it’s time to elevate the customer experience! Brands like Ferrari are leading the charge, using AI for 3D vehicle customization that allows customers to explore their options like never before. This not only speeds up configuration times but also generates more sales leads.

Driving Measurable Business Value

The real magic of AI lies in its ability to deliver measurable results. Take SafetyCulture, for example. They partnered with Relevance AI to enhance their inquiry management, achieving a 50% reduction in cost per meeting and tripling the number of booked meetings. Talk about a game-changer!

By adopting a strategic approach, marketers can turn AI from a series of random tasks into a cohesive powerhouse that drives real impact in their marketing strategies. Embrace the journey and unlock the full potential of AI in your marketing efforts!

Why the CIO is Key to Building a Great Customer Experience🚀

Even with the best plans, building a new home involves many on-the-spot decisions, coordinating various suppliers, and dealing with unexpected issues. Without experience, you might face delays or compromise on quality.

That’s why around 80% to 90%  of new home builds hire a general contractor (GC). This professional ensures everything runs smoothly, stays on budget, and maintains high quality.

Now, think of your customer experience (CX) as your dream home. When it’s time to renovate or rebuild, who should take charge? Here are five reasons your CIO is the perfect choice for the job.

1. Build a Strong Foundation

Just like a house needs a solid base, your customer experience does too. Your CIO helps select reliable platforms to ensure your e-commerce, sales, and support systems run smoothly and securely. While flashy features may be tempting, they come after you have a strong foundation.

2. Integrate All Utilities

Data is crucial for a great customer experience, much like electricity and water are essential in a home. The CIO connects all data—from customer interactions to backend operations—so it flows seamlessly. They ensure all data sources are linked, providing a complete view of your customers and keeping everything up to date.

3. Manage the Timeline and Budget

Every home build has a budget and timeline. The CIO plays a similar role by ensuring your tech projects stay within budget while maintaining high quality. They help choose cost-effective solutions that fit your long-term goals, making sure your tech systems work well together.

 4. Design for Scalability

When building a house, you might plan for future expansions. Your CIO does the same for your tech infrastructure, ensuring it can grow with your business. They prepare your systems to handle new customer needs and market changes without needing a complete overhaul.

5. Empower the Designers

Once the foundation is set, it’s time to personalize your customer experience. The CIO guides teams toward flexible platforms that allow for quick adjustments. They suggest modular components that can easily be customized, helping your organization adapt and innovate without starting from scratch.

The Final Build

In conclusion, your CIO is essential in constructing a robust customer experience that can adapt and thrive. By laying a solid foundation, integrating vital data, managing budgets and timelines, designing for growth, and empowering your teams, the CIO ensures your CX house is not only well-built but also dynamic and innovative. With their expertise, you can create a seamless, personalized experience for your customers that evolves alongside your business, keeping you competitive in a constantly changing market. Embrace the potential of your CIO as the general contractor for your customer experience journey! 

Launch of TikTok Search Ads Campaign in the U.S. ✨

TikTok is making a bold move against Google by launching its TikTok Search Ads Campaign in the U.S. This new feature allows advertisers to target users directly on TikTok’s search results page, shifting away from the more generic ads that were previously shown. Brands can now create customized ads that align closely with specific search behaviors, enhancing the effectiveness of their marketing efforts.

This development is significant because TikTok is increasingly being used as a search engine, especially among younger users. Internal data from TikTok reveals that 57% users utilize the app’s search function. With this new advertising capability, brands can capture attention at critical moments when users are actively seeking information or products. As social media platforms like TikTok gain traction for searches, they pose a potential threat to Google’s long-standing dominance in the search engine market.

For brands, this means a unique opportunity to tailor their ads to fit TikTok’s distinct search patterns, which often combine intentional queries with spontaneous discovery. By understanding how users interact with the platform, advertisers can craft messages that resonate more deeply with their audience.

Moreover, TikTok’s initial tests have shown promising results: combining Search Ads with In-Feed Ads can boost conversions by 20%. Users who may not engage with an ad initially are also more likely to interact with a related search ad later, indicating that this strategy could effectively drive user engagement over time.

However, there are uncertainties on the horizon. An impending ban on TikTok in the U.S., expected to take effect in January, could severely limit the platform's growth and any potential threat it poses to Google’s advertising dominance. This looming possibility raises questions about the future of TikTok's advertising innovations and their impact on the digital marketing landscape.

TikTok search ads are here

TikTok has 100 million monthly active users in the U.S., creating a huge opportunity for brands and businesses to get noticed. Google has recognized that TikTok search poses a real challenge to its search business. Despite fears of a potential ban, TikTok managed to double its share of the digital ad market in 2022.

How It Works

TikTok Search Ads will be labeled as "Sponsored." These ads can appear in various spots on the search results page, depending on:

- How relevant the ad is

- User intent based on their search query

- Insights from other user behaviors

Here’s how the search process works on TikTok: Users start by clicking the search button at the top of their For You feed. They then type in a search query, which brings up a list of results. Ads will show up alongside these search results. When users click on a search ad, it resembles the typical TikTok experience, allowing them to continue scrolling through the results just like they would in their feed.

Top Reads📚

Google Ads adds Video Enhancement for Performance Max ~23 September 2024, Search Engine Land 

HTE Job Board- Get Your Dream Job With a Click✨💼

Welcome to the HTE Job Board. We connect talented individuals with exciting career opportunities. Browse through our latest job listings and find the perfect match for your skills and aspirations. 

Your Voice 🎤

Phew! That was a lot, right? But hey, knowledge is power🌟. We hope this edition gave you some insights and maybe even cleared up a few doubts.

Got questions or topics you'd like us to cover next? Holler at us! We’ll give you a shoutout in our next edition. If you have any questions, reply to this email and share your valuable feedback so we can aim to address them in our upcoming editions!

Did you find this newsletter helpful? 👍 / 👎

Your feedback keeps us going.

Until next time,


With 🧡🧡

How to E-commerce