#98 The Least boring Weekend Newsletter

June 18, 2022 • Estimated Reading Time: 9 minutes

Good Morning Readers!

Here’s to wishing for a successful day ahead!

Two of America’s most popular brands—Coca-Cola and Jack Daniels—have come together to give consumers a grand tasting experience, and make it portable! 

Brown-Forman Corporation, the company that created Jack Daniel’s Tennessee Whiskey, and Coca-Cola announced that they would soon launch a Jack & Coke cocktail as a ready-to-consume, pre-mixed cocktail. Soon, you will be able to grab your Lemmy to-go without any hassle! 

The initial launch will roll out in Mexico this year and will then be available in global markets soon after. Needless to say, we’re excited about this collaboration.

Almund’s newsletter will give you all kinds of tips for D2C brands and much more.

Alright, so let’s get right to it!

This newsletter is going to dive into:

🌈 Mastercard launches a new metaverse campaign!

📢 Special Announcement

🕵️ Is Your Data Right For Your DTC Business?

🥇 Brand Of The Week - Miller Lite

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

DTC X Metaverse

Mastercard is celebrating Pride Month in a new and exciting way! They launched a metaverse campaign in support of the LGTBQ community. 

The month of June is dedicated to the LGBTQIA+ community in honor of the 1969 Stonewall riots and all the efforts put into helping the American LGBTQIA+ community achieve equal rights and justice. On the occasion of Pride Month, Mastercard, thus, launched its “Your True Self Is Priceless” campaign to celebrate the power that comes from embracing and living as your authentic self.

This omnichannel campaign is designed to give the users an extended experience across all the live New York City Pride events—it’s social media activation blended into the virtual world via two highly-immersive metaverse experiences in Decentraland and Meta’s Horizon Worlds. 

As part of the campaign, Mastercard has asked the members of the community to write handwritten letters to their younger selves during the time in their journey of self-reflection to embrace their true selves. These heartfelt messages will be collected through social media to celebrate the power of authenticity and will be part of a virtual exhibition in Meta’s Horizon Worlds and in Decentraland, and on other platforms through mediums. 

In closing remarks on the announcement, Raja Rajamannar, chief marketing & communications officer at Mastercard said, "we want to engage with people in different ways and give them experiences in these new spaces, from a diversity and inclusion point of view."

Before you move on to the next segment, we have an announcement to make.

WE’RE HIRING!

How To eCommerce (HTE) is a fast-growing community of 12000+ members comprising decision-makers, CTOs, CFOs & DTC marketers. This engaging community functions through various platforms such as the HTE newsletter, interesting podcasts, social media channels, and more. 

To be a part of our organization and lead this great community takes command over knowledge about the DTC industry. Do you wish to develop a revolutionary DTC community? Join us!

Is Your Data Right For Your DTC Business?

Businesses thrive on user data—we made that crystal clear in our last edition. The only way you can develop a DTC business online is by creating it for your customers, that is, keeping their needs and requirements front and center when designing products, services, business operations, and marketing strategies. 

But how do you know what kind of data is right for your business?

The consumer data most businesses collect can be categorized into four segments: 

1. Personal Data

Personally identifiable information like your social security number, gender, name, age, and location, as well as the non-personally identifiable information, such as IP address, cookies, and device IDs, are all accounted for in this category of data. 

2. Engagement Data

All data accumulated through the interactions between you and the consumers are accounted for in this category. That includes interaction with the brand’s website, apps, chatbots, social media pages, and more.

3. Behavioral Data

This category includes transactional details such as purchase histories, search history, and qualitative data (e.g., website hotspots).

4. Attitudinal Data

This data type includes essential KPIs, such as consumer satisfaction, product desirability, etc.

While understanding what kind of data is most important for your DTC business is essential, having an action plan to collect, synthesize, and put into use is even more crucial. An accurate and effective plan to go about it is:

🎯 Determine the kind of data your business needs.

📅 Select a timeframe to collect the data.

📝 Curate a plan for collecting the data—from the platform, method, and additional details.

🕸️ Collect the data.

🔍 Synthesize the data you’ve collected.

🔁 Recalibrate your business plans based on the analysis. 

Of course, capturing large quantities of data can give your business a hard time. Not only is it difficult as a new/small business, but it’s also extremely difficult to sort through. Make sure to work on creating an efficient strategy for acquiring only the necessary information from your customers and make use of an automation tool integrated within your system. 

These automation tools not only help you collect data without the need for any manual labor but also flag anomalies, synthesize the information, and put it into effective use in your strategy.

Brand of the Week - Miller Lite

Miller Lite is all set to celebrate Father’s Day in its own style. The brand is introducing a first-of-its-kind Miller Lite Beer Registry for generations of dads to come together and enjoy the day dedicated to them. 

13th June onwards, dads and dad-to-be can visit the Beer Registry and choose from an array of offerings such as the Long Weekend 12-pack, Golf Bag Essentials, the Oh Baby! 6-pack, and more. 

They are also providing legal-age dads a non-binding contract between friends that matures when they reach 21 years. “Miller Lite is the beer that’s bonded generations together, and we want new dads to have a gift not just for Father’s Day this year, but in 2043, as well,” Marroquin stated to be the sentiment behind this offering. 

Annette Marroquin-Perfetti, associate marketing manager for Miller Lite, said in their closing remarks, “by signing up on the Miller Lite Beer Registry, they can tell their friends what they really want for Father’s Day: Miller Lite.”

It’s a great extension to the summer holidays marketing strategy from the brand dubbed “Summer Loves Beer.” Timed perfectly on Father’s Day, they’ve developed a great platform to allow people to make most of the final weeks of summer. 

Brand Deals of the Week

Enjoy the Summer Red Tag Sale at Overstock! Get decor or furniture at over 70% off!

Ready to make your golfing lessons better? Make the most of the ongoing sale at PGA Tour Superstore.

Being eco-conscious doesn’t have to be costly with Avocado’s Summer Sale!

And how can The Beard Club miss out on Father’s Day? Head over to get some great deals!

Top Reads of the Week

Meta now integrates child-safety features to the Metaverse. 

Here’s some financial advice for smart business decisions for you to make. 

John Leonard & Jennifer Doudna, founders of Intellia Therapeutics, have figured out how to alter disease-causing genes inside patients.

Lack of foot traffic owing to WFH opportunities is making retail sales take a hit.

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

General Manager - Buffalo Wild Wings

Head Of Growth Marketing - Domino Data Lab

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.