#8 The Least Boring Weekly Newsletter

June 30, 2021 • Estimated Reading Time: 10 minutes

Good Morning readers!🌞

A lot has happened since the latest iOS update has hit the news. This might seem daunting at first. We believe that you can make the best out of this by diversifying your brand awareness strategy.

Apart from this, we hope you have had a better week ☺️

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.

Alright, so let's get right to it!

This newsletter is going to dive into :

🛍 What’s happening in the D2C world

🛍 Founder stories of D2C - 🏈 Chris Manderino

🛍️ Key-metrics to track in any E-commerce model

🛍️ BRAND of the week,

🛍️ Top reads for this week and

🛍️ Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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WHAT’S HAPPENING IN THE D2C WORLD?

Alibaba's D2C brands and omnichannel challenges.

"Alibaba GroupChairman and CEO Daniel Zhang has predicted the rise of a new generation of digitally native consumer brands, where designers tap data analytics to meet changing consumer trends."

He believes that D2C models are coming to the fore and are transforming the way people build businesses due to the pandemic. He says, “I strongly believe this is going to happen elsewhere in the world, but China is obviously taking the leading position and moving very quickly, especially for new brands’ development and the D2C model."

He claims that Alibaba is developing new forms of retail in various categories, including fashion and furniture.

When the pandemic's restrictions ease up, the ad economies open up all around the world. Traditional retailers are finding it hard to carry on the business in the current day to day world due to the numerous challenges caused by a coronavirus.

Daniel Zhang has also claimed that Alibaba has been helping out traditional businesses with digital interfaces to power sales opportunities and move towards the cloud. “This integrated model could be the future of retail. It’s not only about a standalone sales opportunity; it’s all about redefining the customer experience that goes beyond their expectations," says Zhang.

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FOUNDER STORIES OF D2C

NFL TO LYFEFUEL

This episode we have with us a former NFL fullback and now, the Co-founder and the CEO of Lyfefuel, Chris Manderino. Chris’s mission was to inspire and empower change towards a healthier future by producing the most nutritious and yummy products on the planet.

He talks about the ups and downs of the starting phase of being an entrepreneur; self-doubt, capabilities, and grit to move forward in life.

He says, "You know, a lot of what we see, is the result and success, but you know usually it's a lot of hard work, long nights and dark days of summer camp for me as an athlete, and also as an entrepreneur, you have to put in the work, to make things work, and eventually, there are struggles in the way."

We cover topics about how passion drives entrepreneurs to start a D2C brand and help them achieve success through constant efforts and a desire to make this world a better place.

Subscribe to LYFEFUEL and have great moments thereafter.

Listen to the session here:

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Key-metrics to track in any E-commerce model

Do you remember when people used to stand outside a shop and contemplate whether they should purchase something from there? Do you remember the time when people used to look at the Billboard and appreciate or disregard it?

Back then companies never really understood how their businesses were doing; whether they were getting good in the market or whether they weren’t.

Tap below to know more 😁

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BRAND OF THE WEEK is...

MINORI BEAUTY !!

People have always been shown on social media about the various "make-up" techniques to be used. Women at times feel inferior and buy a variety of make-up products to stand out. Anastasia Bezrukova suggests minimalistic make-up.

This San Francisco, Ipsy alum beauty brand launches its D2C e-commerce with three products, to begin with; a lip gloss, a cream blush, and a cream highlighter. This is a vegan brand that is being sold at The Detox Market.

They want to showcase and throw light onto minimalist make-up. Bezrukova said, “I want to tell my customer that she doesn’t need to buy more, and I want us to promote mindful consumption as a path to sustainability."

The brand's social content and site regard the minimalist movement that has spread across the world in the past few years. Decluttering advice, videos of the founder’s own Kondo-ization of her living space, and beauty-product decluttering sessions with influencers such as Ava Lee (@glowwithava, who has 120,000 Instagram and 1.1 million TikTok followers), feature on Minori's Instagram profile.

“Even if we look at the past 20 years, on a day-to-day basis, women want to look natural and look like themselves,” said Bezrukova.