#5 The Least Boring Weekly Newsletter 

June 09, 2021 • Estimated Reading Time: 8 minutes

Good Morning readers!🌞

It's time for some F.U.N now!

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more. 

Alright, so let's get right to it! 

This newsletter is going to dive into :

🛍 What’s happening in the D2C world

🛍 Methods to control or reduce churn rate

🛍️ Brand of the week 

🛍️ Top reads for this week and

🛍️ In need of a  job? We've got plenty awaiting you.

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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WHAT’S HAPPENING IN THE D2C WORLD?

Etsy, a creative marketplace, where crafty makers and artsy people come to discover their interests in goods based on their style preference, has acquired Depop, which is a London-based marketplace whose objective is social shopping with a twist. 

Etsy has paid $1.625 billion for Depop which is going to be MOSTLY a cash deal! This is a huge investment in the E-commerce arena of Europe which includes a gigantic endorsement of other developing companies which target mainly the creative and young users of our world. A majority of Depop's users are under 26, which builds a gap and acts as a foundation to provide more content to the shoppers of Etsy. 

Over the past two years, Depop has grown to over 21 million stylists, collectors, artists, vintage sellers, designers, and more customers from the US and UK being the biggest and home market respectively.

Josh Silverman, Etsy, Inc. CEO has claimed that they are simply thrilled to be adding Depop, what they believe to be the resale home for Gen Z consumers to the Etsy family. He further added that Depop was a vibrant, two-sided marketplace with a passionate community, a highly differentiated offering of unique items and that they believed significant potential to further scale. 

“Depop’s world-class management team and employees have done a fantastic job nurturing this community and driving organic, authentic growth in a way that aligns well with Etsy’s DNA and mission of Keeping Commerce Human. We see significant opportunities for shared expertise and growth synergies across what will now be a tremendous ‘house of brands’ portfolio of individually distinct, and very special, e-commerce brands," said Josh Silverman.

Once this becomes a done deal, Depop will operate as a separate brand. However it would work alongside Etsy and Reverb; a musical marketplace in which Etsy had invested in, in 2019.

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Churn rate: Methods to control it in an E-commerce business 

If you’re reading this, your eCommerce business is probably in a vulnerable position or you’re trying to gain a few insights regarding how to control or reduce the churn rate in your DTC brand. 

The happiness of a customer is key to any business. Ultimately, that is what matters for your business to run successfully. Before addressing the methods on how to reduce your brand’s churn rate…

Tap below to know more 😁

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BRAND OF THE WEEK is...

A Hyderabad-based company, IncNut Digital launched Vedix in 2017. Chaitanya Nallan, Sangram Simha, and Veerendra Shivhare founded it in 2011. The aim of Vedix is "to usher in a global trend of customized beauty." Providing ayurvedic properties into different forms of products is what their objectives are. Usually, getting a proper ayurvedic treatment might be difficult or expensive. Now that they've built a way for you to get it to your doorstep, it is fascinating, isn't it? 

They are India's#1 customized Ayurvedic lifestyle and wellness brand. They started their business via a D2C subscription model and are now going GLOBAL!

“We are also exploring creating an experience center in strategic locations to extend the brand experience for our customers, which will include consultation with Ayurvedic doctors regarding your hair, skin, and wellness concerns. As a brand, we want to be present across all the touch-points where today’s customers are looking for authentic, high-quality Ayurvedic products that are reasonably priced," says Jatin Gujrati, Business Head of Vedix.

It's really nice to know that there's something natural and authentic that's spreading across the world? We think that this is a really good idea for the kind of lifestyle we're all facing during this pandemic. 

They're also using AI and Ayurveda to develop hyper customized hair care products, skincare, and wellness products. The "Tridosha theory" is the core of the brand. Things couldn't get any better, right? 

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TOP READS FOR THIS WEEK

🌿 How this entrepreneur built a global D2C Ayurveda brand clocking Rs 100 Cr revenue in FY21.

🕴️D2C Brand Almo Raises Seed Round Funding.

🦷 Singapore-based D2C dental brand Zenyum raises $40M Series B from L Catterton, Sequoia India, and other investors. 

☕ Tata Consumer sets foot in the premium D2C coffee market. 

💲 Ananth Narayanan’s Thrasio-Styled Startup Mensa Brands Raises $50Mn In Series A Funding. 

🦸 Instant gratification: why D2C start-ups are getting snapped up. 

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In need of a  job? We've got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.

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