#41 The Least Boring Weekly Newsletter

December 01, 2021 • Estimated Reading Time: 12 minutes

Good Morning readers!🌞

Hope you made the best out of the BFCM sale!

Shopify Black Friday sales smashed records this year.

💰 $3.1M sales per minute on Black Friday at 12:02 pm EST.

⬆ $101.20 The average value of a cart on Black Friday, an increase of 12% from last year.

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more.

Alright, so let's get right to it!

This newsletter is going to dive into :

🌱 Athletic Footwear Market to grow by USD 4.38 billion from 2020 to 2025

📧 2022 Trends to look out for.

👨‍💻 Memology 101 – Why is it important to your business?

🙎 BRAND of the week - STEADILY

📜 Top reads for this week

👩🏻‍💼 Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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WHAT’S COOKING, HUH?

The athletic footwear market is expected to grow by USD 4.38 billion from 2020 to 2025, progressing at a CAGR of 1.07% according to the latest report by Technavio.

Technavio is a global leader in technology research and advisory. Its research library includes more than 17,000 papers and counting, covers 800 technologies in 50 countries, and is staffed by more than 500 specialist analysts.

The rise in athletic footwear online retailing, vendors' increased focus on D2C channel expansion, and the number of athletic tournaments will all provide significant growth opportunities.

Market vendors should focus more on the growth potential in the fast-growing categories, while retaining their positions in the slow-growing segments, to make the most of the opportunities.

Drivers and Challenges in the Athletic Footwear Market, 2021-2025

👉 The growth in online retailing of athletic footwear

👉 The growing focus on DTC channel expansion by vendors

👉 The rise in the number of athletic tournaments

APAC will account for 43 percent of the market's growth. In the region, China is a major market for athletic footwear. The increased demand for sport-inspired and sport-specific footwear, as well as the growing engagement of women in sports, fitness, and other athletic events, will help the athletic footwear market develop in APAC.

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2022 TRENDS TO LOOK OUT FOR

In today's world, the e-commerce industry is booming in every way. Businesses are going through a phase where they must stay up with changing trends and adapt to new industry standards due to the rapid expansion of the e-commerce market.

Here are a few trends to look out for in 2022

👉 Marketing with virtual reality (VR)

VR marketing bridges the experience-to-action gap. It generates a fully rendered digital environment that replaces the "real world" in a 360-degree view, typically via headsets with special lenses.

Brands are using virtual reality (VR) to provide a digital experience in place of a physical one, which can be used to promote products and services. It just gives consumers a better experience with the product.

👉 Consumers have reached a certain level of digital maturity.

Customers have grown more digitally savvy and at ease conducting online research for almost every purchase decision.

This shows how the relationship between a brand and a consumer is crucial to the lifecycle. Furthermore, today's consumers are more aware than ever of the role that brands play in their daily lives, and service delivery limitations are more obvious.

👉 Consumption that is environmentally friendly will become even more crucial in the future.

The value of a sustainable environment is being recognized by both consumers and businesses (woohoo). Many businesses are looking for ways to become more environmentally conscious and ecologically friendly by implementing practices such as biodegradable packaging, going paperless, and using recyclable materials. As a result, green consumerism is becoming more popular, and firms must adapt their business strategies to reflect this trend.

👉 Customer Experience Rethinking

Delivering on the promise of a rich customer experience necessitates a completely new way of doing business, as well as a strategy that is aligned with digital transformation at every level. Marketers are becoming more agile, collaborative, and customer-centric in their approach. This is especially critical since new platforms have become the standard among customers.

👉 Voice shopping would undoubtedly gain in popularity.

In 2022, the number of voice shoppers is predicted to rise by 55 percent, making this an exciting trend to follow! Amazon's Echo sparked the rise of voice shopping, which has subsequently changed the tech sector. In 2022, the eCommerce industry will undoubtedly experience a significant increase in voice shopping. This trend should be taken into account by online retailers that want to provide comfort to their clients.

If you haven't tried it yet, 2022 might be the ideal year to do so.

👉 It's possible that drone delivery is on the way.

Drone Delivery has the potential to be a game-changer, especially for local and small deliveries. This distribution approach is one of the greatest choices for enabling contactless delivery in times like these, where social alienation has become a way of life. Getting on partners who permit drone delivery is one of the top eCommerce trends in 2022 that we can expect eCommerce merchants to follow.

2022 is a month away, it’s time to get started.

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MEMOLOGY 101 - WHY IS IT IMPORTANT TO YOUR BUSINESS?

People’s lives have become much more impacted by memes. They make people laugh, are utilized as inside jokes, and can be used to create memories.

First question, Why Should You Include Memes In Your Marketing Strategies?

#1 Memes allow you to build a community with your customers and help in interaction.

#2 Aids in brand recognition and growth over social media platforms.

#3 They are so easy to make. Meme templates are widely available online and people don’t mind low-resolution DIY material as long as it’s unique and interesting.

#4 Marketers will eventually run out of things to say, and customers will lose interest. To avoid that, make relatable memes. It becomes more important to communicate to create a relationship and what better way to do so than with jokes, parodies, and puns?

#5 The idea of having relevant or humorous content is that they appeal to a wide spectrum of people, improving your social engagement.

Tap below to know more!

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BRAND OF THE WEEK is…

STEADILY

Steadily Forms New Carrier Partnership With Obsidian.

Obsidian, an A.M. Best Rated "A-" hybrid fronting programme carrier, was quietly announced as a new carrier partner.

Steadily product offering will be enhanced by the agreement, which will provide a quick rate, quote, and bind platform for the market of over 17 million direct-to-consumer landlords in the United States.

Long wait times, outmoded systems, and poor service are all hallmarks of the insurance industry. Consumers want insurance that operates like the other modern products they enjoy - it must be quick, simple to use, and provide excellent customer service.

With Steadily’s new partnership with Obsidian, landlords will be able to acquire an insurance quotation online in minutes, 24 hours a day, 7 days a week, from the palm of their hand.

“As an innovative new insurtech brand, Steadily looks for partners who complement our digital approach and are engaged underwriters for high growth programs,” says Datha Santomieri, Co-Founder and Vice-President at Steadily.

Steadily has created a simple digital platform with a mobile-first interface that pre-populates numerous data elements such as property size and construction year.

The Obsidian relationship will further reduce friction in the customer journey by providing a fully automated, quick, and simple experience for landlords and other digital ecosystem partners.

Customers have given Steadily 4.8 out of 5-star ratings and outstanding recommendations as a consequence of this quick, economical, and enjoyable service

William Jewett, CEO of Obsidian says, "We are very pleased to partner with Steadily. They are an innovative, creative, technologically-driven enterprise led by very proven and highly capable industry executives. Their track record of success combined with a unique approach to a large industry segment was recognized by leading reinsurers in the market. This is Obsidian's third instance of partnering with an innovative partner to launch a niche insurtech product."