#37 The Least Boring Weekly Newsletter

Good Morning readers!🌞

How’s the Holiday Season going?🥳

Did you know? Bolding essential words in a paragraph can help a Webpage's SEO and make the material easier to read for Google (oh my god, crazy🤯).

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more. 

Alright, so let's get right to it! 

This newsletter is going to dive into :

🦴 Will the presence of Online Retailers grow as the market for sex toys grows?

💰 A dollar-hub of opportunities.

🙎 BRAND of the week - KIDPIK

📜 Top reads for this week

👩🏻‍💼 Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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WILL THE PRESENCE OF ONLINE RETAILERS WILL GROW AS THE MARKET FOR SEX TOYS GROWS?

By 2028, the global sex toys market is predicted to reach USD 52.39 billion, growing at an annual rate of 8.04 percent.

The taboo of using these toys to replace a partner has been broken a long time ago and that’s a great sign, right? 

But do you know how this happened?🤔

People are being urged to exercise social distancing and self-isolation for self-care as a result of the Covid19 Pandemic, which has resulted in a spike in the sales of sex toys such as vibrators and massagers.

The stigma surrounding sex and sex toys is reducing among Millenials and Gen-Z, who are more open to exploring new things to enhance their sexual experience, which we think is great (It’s 2021, come on). 

Now that sales are increasing, competition among market vendors is increasing gradually (obvious). To increase the visibility of their products, the vendors must implement various growth strategies such as promotional activities and advertising spending.

The growing popularity of sex toys is a major factor driving the growth of the sex toys market share. People all over the world are becoming more aware of and are accepting sex toys as a result of increased media exposure (Woah).

Here’s a fun fact: Sex toy producers previously lacked safety regulations. Like literally, there have been no safety regulations in place in the multibillion-dollar industry of intimate pleasure products. 

But Safety has been one of the utmost importance for the end users because these items are designed to come into direct contact with genitalia and other sensitive parts of the body. Let’s hope that the New international recommendations will help to limit the risk of allergic reactions and injury.🤞 

The interesting part is that Anal toys will include features to prevent them from being penetrated further than they were intended, and toys with removable components will have a locking system to prevent them from falling free while in use. 

To reach a larger market share via E-commerce sites, the end-users can now purchase sexual wellness goods via e-commerce portals and online D2C retailers like Amazon, Adam & Eve, eBay, etc (woohoo 🎉).

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A DOLLAR - HUB OF OPPORTUNITIES.

Facebook is a great place to advertise, BUT (yes there’s always a but🤷🏻‍♀️) only if you know how to target the right people.

I’m sure spending 100$+ on Facebook ads is no hobby!  And are you getting better conversions after spending so much on Facebook Ads?

Ready to know the secret to getting more than 5X genuine conversions in less than 65$ a week? Sounds crazy right? But YES it is 100% possible.

Nobody wants to waste money on Facebook ads that don’t work, but when you supplement your organic Facebook strategy with an ad strategy that’s cost-effective & gets more customers in the door, you will be getting the most out of using Facebook to grow your business. 

You might be creating great content, but if you don’t know how to target the right people, ie. your Avatars or Cohorts & lead them towards a purchase at the right place then it’s going to be hard to advertise that great content in a cost-efficient way.  

HERE’S WHERE THE DOLLAR-A-DAY 💰STRATEGY COMES IN.

A cost-efficient framework that empowers you to get your content in front of a hyper-targeted audience & serve them the right content at the right time. 

Mr. Dennis Yu (Marketing Expert) is the man behind this strategy. He is the Host of the CoachYu show for the last 21+ years & loves interviewing experts in their field. A dollar-a-day strategy is the best way to drive real business results with Facebook ads in a cost-efficient way.    

THIS IS HOW THE DOLLAR-A-DAY STRATEGY WORKS :

With the Dollar-a-day strategy, you can run multiple ads at the same time. Each ad runs on a DOLLAR-A-DAY of ad spent.

Isn’t it crazy😮?

There are different stages in a buyer's journey as we all know. You will be able to move people through ad sequences. Starting with Awareness then Engagement and then finally Conversion. 

You are striving to do far too much work in a single touch if you try to do everything in one piece of content to have people grasp who you are, what you have to offer, and how it differs from others. So these regular little touches are the key to Facebook. So you have a lot of small pieces of information to sequence together, and each sequence is driven by spending ONE DOLLAR A DAY.

Nowadays, video content is the key to success. Do you have any idea why?

People prefer to watch videos rather than click on a link and read a 500-word article since they do not have time to do so. The reason for this is that a one- or two-minute film can save them up to five minutes of time and effort.

Short video clips can have a big impact. Here's how:

👉 Short videos are important in transmitting a message in a short amount of time. Visuals have a greater impact than any written piece. 

👉 If a short video has a perfect catchy start, it can make viewers stop and watch it. (We'll make sure you know how to get off to a great start.)

👉 Video tells your idea more effectively than any other form of media.

The DOLLAR-A-DAY strategy can be described using a 3X3 grid of 9 videos like this. Each set of 3 videos is categorized by specific marketing objectives. WHY, HOW & WHAT.

👉 Awareness - The WHY will be explained in your "awareness" films. These advertisements assist a customer in identifying a need and realizing that your company may be able to meet that need. When someone sees an "awareness" ad, they should be able to identify an issue they may have and how your product or service may assist them in solving it. 

👉 Engagement - The HOW should be explained in your engagement video. When someone watches an engagement ad, they should acquire a rational and emotional preference for your items over those of competitors, which will lead to future purchasing decisions. 

👉 Conversion - The WHAT - what they need to fix their problem – will be explained in your "conversion" films. These adverts assist the customer in purchasing from you, whether on your website or directly on Facebook. When someone sees a "conversion" ad, they should be able to buy right away.

Most marketing campaigns, when we look at them, don't have a sequence form of HOW to WHY to WHAT. They are just straight up targeting people that fit in a static bucket. So running ads through the sequence is important and to do it less costly, is much more important. 

BUT IS THERE A MYSTERY BETWEEN 9 VIDEOS?

The concept of 9 videos is no mystery. It simply helps you to stay focused on what is working (that’s the whole point of its existence right?🤔). To keep you focused on what's performing well & offering the highest return on investment. It's easy to lose focus on how many and which ads you are testing, and the last thing you want to do is accidentally waste hundreds of dollars because you kept creating new video ads to test without killing the ones that weren't working.

What BUDGET do you need to get started?

Each of these ads runs on a dollar-a-day. So you end up spending 9$ a day, and so on it becomes 63$ a week.  

YOU HEARD THAT RIGHT! 63$.

If you have these 9 videos that fit these categories, then there is no need to create new content. But these 9 videos must be more powerful to get that Dollar-a-Day strategy done successfully. 

SO HOW DO YOU PICK THOSE 9 VIDEOS TO START WITH?? (Is it some rocket science?🚀 NOOOO)

HOW TO CREATE A WINNING VIDEO AD??

HOW TO CREATE THAT CONVERTING VIDEO CONTENT TO BOOST YOUR SALES??

WELL, YOU’RE LUCKY AND IN THE RIGHT PLACE!

It is no rocket science to pick these 9 videos. (Yippee!)

On that note,

We have got something exciting to share😍.

JOIN US ON SATURDAY TO KNOW MORE ABOUT HOW TO MAKE THOSE POWERFUL VIDEOS AND RUN THE DOLLAR-A-DAY CAMPAIGN🥳. 

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BRAND OF THE WEEK is…

KIDPIK

Kidpik is a subscription box for children's apparel that has won numerous awards. With kidpik, parents can forgo the hassle of shopping for their children in favor of the thrill of unpacking a carefully designed surprise from the comfort of their own home.

Kidpik has recently announced the pricing of its initial public offering of 2,117,647 shares of common stock at $8.50 per share, for aggregate gross proceeds of approximately $18 million.

The stock will trade under the ticker symbol PIK on the Nasdaq Capital Market.

Ezra Dabah, Kidpik CEO, has a long history in the fashion industry. He is still the CEO of Nina Footwear, a family-owned business in which he acquired a majority stake in 2012. Before that, he was CEO of The Children's Place for 15 years, during which time the company grew from $150 million to $2 billion.

Kidpik aims to gain market share in the underserved market of children's apparel. "We're expanding at a rapid pace. We sold $11 million in the product, or 1.1 million units, in the first six months of this year”, Dabah said. 

For $98, Kidpik offers expertly-styled boxes containing seven items for at least three mix-and-match outfits, as well as accessories and shoes (Missing your childhood, right?), resulting in an average price per piece of about $14. Customers can order a box every four to six weeks or every 12 weeks, and they can skip or pause their subscriptions whenever they want (Isn’t that cool?)

The labels on the boxes have the child's name on them, so they believe it is theirs. ( I mean, who doesn't love that?)

Kidpik debuted on Shopify and still has a la carte choices on the site. It also sells basics in multiples on Amazon and seasonal looks like formal holiday outfits on Shopify.

“We’re fortunate that the average customer keeps 70% of the box. It’s a testament that our technology and algorithms are working well.”

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TOP READS FOR THIS WEEK

📝 Johnson & Johnson Spinoff Plans Point to rising of D2C Commerce.

💰 E-commerce aggregator Una Brands raises $15M Series A five months after its launch.

➡ Sonoma County Wineries Are Leading The Way In The Emerging D2C Market.

🦶 Foot Locker merges Champs Sports and Eastbay brands.

🏬 Warehowz, a cloud-based, on-demand warehousing marketplace, Launches D2C Solution.

💸 Heyday raises $555M to buy up and scale more D2C brands in the Amazon marketplace universe.

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In need of a  job? We’ve got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.