#32 The Least Boring Weekend Newsletter

Good Morning readers!🎃

We had a great start to the morning and are very excited for Halloween. What about you?🥰🥳

From November 1-4, NFT.NYC, an event for the Non-Fungible Token Community, will take place at Time Square, with debates, talks, workshops, and briefings from the greatest names and brands in the blockchain.

What's more, do you know? There is now a cryptocurrency called 'Squid Game,' which has increased by more than 75,000 percent in less than a week. Isn't it hilarious?🤫

D2C x CRYPTO

NFTs Are Sweeping the Beauty Industry, But What Does That Mean?

What Do NFTs Mean to a Beauty Shopper? 

NFTs are the token certifying the original file, however, this is where it changes the projection for beauty. Instead of a product being the only way to interact with a brand, NFTs allow individuals to purchase into it through digital collectibles, virtual products, or developing asset classes, allowing for new, interesting, and limitless ways to hyper-connect.

NFTs Benefits for Beauty Brands.

New revenue streams for the brands are possible. "Brands may maintain control over their messaging and product flow into the market without the usual disruptions caused by third-party merchants and media partners." 

"A brand's physical reality does not have to mirror its metaverse reality, since it can reach out to new and younger audiences, seem different, and engage in new and interesting ways."

NFTs have the potential to be leveraged in a multitude of ways for the beauty industry as a new medium for creative expression, a mechanism to drive engagement, a tool to enrich loyalty, and/or as an alternate revenue stream. 

The Negative Aspects of NFTs.

NFTs are considered a sort of cryptocurrency, and as with any financial risk, this raises concerns about secure investment, particularly long-term investment, because a token might be worth thousands or even millions of dollars in one minute and then be dumped, losing its value and worth the next.

NFTs face potential security breaches in addition to the risk of duplicates since hackers can gain access to the fully digitized landscape, even though the actual sustainability model still has a significant impact on the environment due to its power and blockchain usage. 

It's also worth noting that due to the large amount of energy and carbon emissions required to manufacture NFTs, they may have a detrimental environmental impact.

Here’s Almund’s Ebook, a guide to “The Future of D2C Brands with Cryptocurrency and NFTs. 

——————————————————-

WHAT’S COOKING, HUH?

Facebook has changed its corporate name to Meta as part of a major rebrand.

Facebook is no longer Facebook, it’s Meta. 

Farewell, Facebook. Hello, Meta.

Don't panic, the move just affects the parent corporation, which controls Facebook, Instagram, and Whatsapp. 

"Meta" comes from the Greek term "beyond", which means "there is always more to build”.

“Today we are seen as a social media company, but in our DNA, we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Zuckerberg added.

The existing brand could not "possibly represent everything that we're doing today, let alone in the future," and it needed to change, said Zuckerberg. The rebranding would better "encompass" what it does, as it expands its reach beyond social media into areas such as virtual reality (VR). 

The firm unveiled a new sign at its Menlo Park headquarters, replacing the thumbs-up "Like" emblem with a blue infinity form. 

From December 1, Facebook plans to begin trading its shares under the new stock symbol MVRS.

The internet giant's rebranding comes as it faces increased scrutiny from regulators and lawmakers over its data security and privacy policies, market power, algorithms, and other practices. 

Here's why Facebook might have a hard time convincing everyone to refer to them as Meta. 

👉🏻 The move appears to be an attempt by Facebook to shift attention away from the plethora of unfavorable news swirling about the corporation.

👉🏻 The "Metaverse" doesn't yet exist. Zuckerberg was quick to emphasize that the product was intended to be used in the long run. So having a name that has nothing to do with the main product is a little...abnormal. Facebook and Instagram advertising accounts for nearly all of the company's revenue. 

👉🏻 Other Big Tech rebranding attempts have been unsuccessful. Google is rarely referred to as "Alphabet," the new moniker it adopted in 2015.

——————————————————-

CONTENT INTELLIGENCE 101

Are you aware of the truth? You don't obtain a better search engine ranking or more organic traffic just because you write more blogs or upload a lot of videos, right? 

To be able to develop compelling and useful material to advertise your business, the truth is that you need to provide more information. Businesses can boost traffic, customer engagement, and sales by creating the right content for the right audience, thanks to content intelligence. 

Did you know that it's critical to create standards for using content marketing and to grasp the customer persona to draw your copy? 

Content Intelligence helps you understand what people are talking about, why it matters, and how to incorporate that information into your advertising. 

Do you know what I'm talking about? Almund accomplishes exactly that. Almund aids in a better understanding of your customer by generating  Avatars or Cohorts for you, which are groups of customers with similar behaviours, hobbies, or interests. 

Now, how will you put this knowledge to use? 

👉🏻 You can write blog posts and articles relevant to your Avatars or Cohorts. 

👉🏻 Optimised  Avatar/Cohorts-based Campaigns on Google and social media platforms.

👉🏻 Traditional advertising can be improved by knowing what is important to your Avatars or cohorts.

👉🏻 Targeted Campaigns involving influencers relevant to your Avatars or Cohorts.

The more you understand your target market, the better you'll be able to meet their wants. 

While it may appear that you're simply adding content to your website or blog, the truth is that you're demonstrating to your customers and prospects that your company and brand are aware of their wants, requirements, and desires.

The better you are at demonstrating this with AI data, the easier it will be to offer them the items and services they need to solve their problems. 

What benefits does it provide?

👉🏻 Increased traffic: In search engine optimization (SEO), the quality of content, as well as page linking, is the most essential component that determines page rank. The click-through rate (CTR) of your page will increase if the search engine ranks it higher, which could lead to more purchases. 

👉🏻 More conversions: Content intelligence enables you to determine the topics that are most relevant to your Avatars and Cohorts. These people are more likely to become leads or customers. 

👉🏻 Learn about your customers: You can learn more about your customers’ habits to better target the proper audience.

👉🏻 Consistent brand voice: Material intelligence guarantees that your brand voice and language are consistent throughout all of the content you produce. Because marketers will have a content development guideline once you've established a consistent brand voice, generating content will be easy. 

👉🏻 Competitive intelligence: With content intelligence, your company will be able to study your competitors' material to see how their high-level positioning compares to yours.

👉🏻 Increased profitability: Once you know who your Avatars/Cohorts are, you can personalize content and optimize campaigns based on their preferences, resulting in lower ad spends and higher top and bottom lines.

 ——————————————————-

TOP READS FOR THIS WEEK

🛒 Walmart owned Flipkart partners with Snapchat’s parent to power virtual try-ons. 

🔄 Amazon sellers target the UK with unsolicited parcels to boost sales. 

🍦 Keto-friendly Nick’s Ice Cream raises $100m, expands further into snacking segment. 

🛏 Brooklinen launches a new brand, Marlow. 

👶🏻 Rockets of Awesome debuts baby clothing line, subscription service.

🍷 Sonoma County Wineries Are Leading The Way In The Emerging D2C Market. 

👟 Allbirds opens its first store in Denver. 

🐶 Petco opens a SoHo flagship dedicated to its private label.

——————————————————-

In need of a  job? We’ve got plenty awaiting you!

——————————————————-

CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.