#3 The Least Boring Weekly Newsletter

May 24, 2021 • Estimated Reading Time: 6 minutes

Good Morning readers! We hope you've a great week ahead.

Have you got the "Monday Blues" yet? Ah, Don't worry! You're in great hands 😌

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more. 

Alright, so let's get right to it! 

This newsletter is going to dive into :

🛍 Personalised views on D2C happenings

🛍 Our special weekly invite

🛍 An easy hack to boost your profits

🛍 This week's top reads and

🛍️ The brand of the week.

So, scroll down already to read up on what's yet to come your way!

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PERSONALISED VIEWS ON D2C HAPPENINGS

Everyone has lost a lot since the pandemic. People have lost jobs, their source of income and livelihood. Colin Dougherty, an entrepreneur, lost his marketing job due to the pandemic and used it as an opportunity to launch Camskns, his business idea that he was working on, on the side. 

Camskns "sells thin protective cases, or skins, for higher-end cameras, such as models of Sony, Canon and Nikon."

He uses social media platforms such as Instagram and Tik Tok to build brand awareness. Since the Tik Tok trends keep changing every now and then, it's very difficult for Camskns to identify them, publish all the creative content and then wait for the results. 

Camskns consulted with his other D2C friends and brought out a new feature called "pay-in-installments" which is basically a 'buy now, pay later' option. After availing this feature, Camskns conversion rates increased by 2%.

Colin plans on broadening its product line which in turn will lead shoppers to buying a more premium product or other products, which will increase his AOV. What are your thoughts on this?

Camskns is a work in progress but is definitely getting there, just like all of us during this pandemic. His D2C brand has already reached the “five-figure range” per month, which is admirable. Hardwork is definitely leading to the brand's success.

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OUR WEEKLY SPECIAL INVITE

This week, we have brought to you our third episode of the ‘How to E-commerce' podcast by Almund on which topics such as dropshipping and e-commerce have been discussed. Aravind Sundar (CEO and Co-founder) and Prem Shankar (CMO and Co-founder) of Almund are our guests for this session.

Listen to the session here:

If you want to know who’s coming on our show next week, join us on Clubhouse, and we’ll keep you notified! 🎙️  

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Customer retention - An easy hack to boost your profits

Indulging in a DTC business, all of you millennials out there may have issues retaining your customers. "They were interested, but where did we go wrong?", "We had them until we sold our product, but they seem to have vanished, where to?." 

Tap below to know more 😁

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THIS WEEK'S TOP READ'S

🛒 Google Announces E-Commerce Shopping Partnership with Shopify. 

🧃CPG Brands Doubling Down on D2C E-Commerce

🎁 D2C offers new opportunities to APAC retailers amidst COVID-19 scenario. 

💵 Oatly Rises 18% in Debut After Raising $1.4 Billion in IPO.

🤑 Polywork gets $3.5M to blend professional and social networking

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BRAND OF THE WEEK

"Lawnbright is a subscription service that delivers customized lawn care products to subscribers".

A mix of soil and conditioners for around 6 - 8 weeks is provided to their customers for the entire growing season. They act as a host for ancillary products as well, which aids in preventing ticks, mosquitoes and crabgrass. 

Their signup process basically generates a lawn plan based on their customers location and weather. The soil tests that they later conduct, provides them information on the deficiencies the soil carries, and then is altered and adjusted by a human to the needs of the customers. 

D2C lawn-care is "a new category in its infancy". The best part about Lawnbright is that they provide their consumers with DIY lawn care which is really simple. 

A very fascinating fact is that they have a platform which tracks the customers’ weather in real time and sends alerts on how long the sprinklers would have to run based on the projected rainfall. This is when the Lawnbright products come in handy.

You can check them out here: 

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CHOOSE SUCCESS below and have a great week! 'Get that D2C business runnin'.

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