#28 The Least Boring Weekend Newsletter

October 16, 2021 • Estimated Reading Time: 11 minutes

Good Morning readers!🥰

Have you had a fruitful week so far?😋

Did you know? Packaged foods and beverages have been one of the most popular D2C categories in the past year. (*Burping*)😅

Also, have you read our second ebook, THE FUTURE OF D2C BRANDS WITH CRYPTOCURRENCY AND NFTs? 

If not, We’re just going to leave a link here for you to lookout.

D2C x CRYPTO

BlockBar was founded by Dov Falic and Samuel Falic of The Falic Group, principles of Duty-Free Americas.

BlockBar is described as the world’s premier NFT marketplace to connect consumers and collectors with the owners of luxury wine & spirits brands through the exchange ​​of NFTs for unique wines and spirits.

Glenfiddich, the world's most famous single malt Scotch whisky, has teamed up with BlockBar, to release a series of 15 limited-edition single malt whisky NFTs. 

The tokens are only available through BlockBar's groundbreaking NFT platform, which allows Glenfiddich to digitize and sell exclusive spirits goods as NFTs directly to users, whether for personal consumption, collecting, or investing.

“This is an exceptionally rare example of 1973 Glenfiddich, a 46-year-old whisky which has spent more than two decades in an Armagnac cask. It is a fitting spirit for the launch of Glenfiddich’s first and exclusive NFT release on BlockBar,” said Glenfiddich Malt Master, Brian Kinsman.

The first series of Glenfiddich NFTs will launch on 19 October on a first-come, first-served basis. Buyers may purchase the NFTs from BlockBar with Ethereum or by credit card.

The single malt whisky is 43.9% ABV and presented in a bespoke Baccarat crystal decanter.

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HOW TO LEVERAGE YOUR EMAILS DURING THE HOLIDAYS.  

Once again, it is that time of year. The evenings are drawing in, the temperature is dropping, and the marketers are scrambling to come up with a winning strategy to pull customers into their sales funnels as the holiday season approaches, right?😂😅

Businesses boost up their attempts to appeal to shoppers in the run-up to Christmas, which makes the winter season a very busy time for marketers.

Sending out email marketing campaigns around the holidays is a game-changer. People are not only eager to get their wallets out on these special occasions, but they are also willing to spend more than usual. 

Here are a few pointers that can help you up your email marketing game.

First things first, 

#Make your email list more segmented. 

You can build tailored emails for your holiday promotions by grouping your email subscribers based on buying trends or preferences. 

👉🏻 Make a segmentation of your audience depending on their interests. 

👉🏻 Distinguish between year-round and seasonal shoppers. 

👉🏻 Determine who uses coupons frequently.

(The best way to increase holiday email open rates, click-through rates, engagement, and conversions is by ensuring that every email reaches the right people, with the right message, and at the right time.)

#For holiday email marketing, use the Power of Email Automation. 

Email automation is the use of automated workflows, procedures, and tools to send the most relevant message to your target subscribers at the most appropriate moment.

#Add Frivolity To Your Subject Lines for the Holidays.

Because your marketing emails will be inundated with other messages in recipients' inboxes, use seasonal triggers to help you stand out.

#Set up Special Holiday Offers.  

This is a fantastic opportunity to experiment with fresh layouts and develop eye-catching bargains. Build some holiday-themed deals alongside some appropriate templates to change things up. Also, don't forget to instill a sense of urgency.

👉🏻 Product Announcements: When new products arrive at your business, you can send a quick email to your consumers notifying them. 

👉🏻 Encourage people to shop on Black Friday by advertising holiday deals. 

👉🏻 Early Bird Offers: Create a special 'Early Bird Offer' for your customers and send out emails promoting it. 

👉🏻 Create a 'Monday-Only Offer' to boost Cyber Monday online sales. 

👉🏻 Last-Minute Specials: Encourage buyers to act quickly before a product sells out or the holiday season ends by promoting last-minute deals.

👉🏻 Give your email subscribers a sneak glimpse at your limited edition items with a limited edition sale.

Before you send out your emails, take a look back and ask yourself, "What worked well in the past?" What went wrong? Which emails had the most opens, clicks, or sales? 

Pay close attention to your CTAs and include irresistible offers. 

A well-thought-out and well-designed holiday email campaign may help you connect with customers, promote your brand, and stand out from the crowd during the holiday season.

On that note, HAPPY HOLIDAYS!🥳

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GLOBAL D2C GENETIC TESTING MARKET.

By 2026, the Global D2C Genetic Testing Market is expected to reach $2 billion, with a CAGR of 11.5 percent. 

D2C Genetic Testing is a type of genetic testing that allows a person to get personal genetic information without having to go through a healthcare provider.

The testing reveals genetic factors that influence the body's response to certain diets, caffeine, alcohol, or pharmaceutical medicines. Consumers can now obtain these kits more easily through online channels.

👉🏻 The D2C Genetic Testing market in the United States is expected to be worth US$486.7 million. The country currently accounts for a 43.27% share in the global market. 

👉🏻 Japan and Canada are two other prominent geographic markets, with growth forecasts of 10.5 percent and 12.2 percent, respectively. 

👉🏻 Germany is expected to increase at an annual rate of 11.8 percent in Europe, while the rest of Europe's market will reach US$173.3 million by the end of the analysis period.

#The D2C Genetic Testing Market's Growth and Expansion is aided by the following factors:

👉🏻 With rising disposable income, healthcare expenditures, and user knowledge, personalized medicine is being more widely used to treat hereditary illnesses.

👉🏻 These tests are being used by a huge number of people to obtain genetic information to determine their genetic lineage and genetic propensity to various diseases.

👉🏻 The advent of genetic tests that can discover gene mutations that increase the risk of certain old-age diseases has increased the interest of an aging population in their healthcare.

👉🏻 It is supported by an increase in the frequency of uncommon genetic illnesses, technology advancements that enable predictive analytics, and significant demand for health and wellness-related genetic tests.

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TOP READS FOR THIS WEEK

📹 Canva is getting into video. 

💻 Fospha Releases Tool for D2C Brands to Benchmark Media Mix and Counter Facebook Measurement Shocks. 

🧀Grounded Foods raises $2.5 million in pre-Series A funding

🍎 Yes! Apples Launch Online Shop to Bring Consumers Apples Directly to Their Door. 

🏥 TeleDaddy, a D2C Health Platform is for sale. 

🩱 Vuori plans 100 US stores as it rakes in a $400M investment. 

💆‍♀️ Hims & Hers strikes a deal with The Vitamin Shoppe to sell hair care products. 

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In need of a  job? We’ve got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.

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