#27 The Least Boring Weekly Newsletter

October 13, 2021 • Estimated Reading Time: 12 minutes

Good Morning readers!☕️

Warm, mushy hugs sent your way!🤗

We are overjoyed to receive such a positive response to our ebook and newsletters, but we want to make certain that we exceed your expectations at every step of the road, which is why we need to know what's going on in your thoughts to get an accurate picture of your likes and dislikes. Let us know by providing us with your FEEDBACK! 

Almund's newsletter will let you in on all kinds of tips for D2C brands and much much more. 

Alright, so let's get right to it! 

This newsletter is going to dive into :

📜 Top reads for this week,

🏆 D2C brands are big winners, challenging traditional models.

🏷 BLACK FRIDAY, CYBER MONDAY (BFCM)

📞 How can technology streamline your D2C brand?

🙎 BRAND of the week - MYYA

👩🏻‍💼 Plenty of jobs awaiting you!

So, scroll down already to THE VERY END & read up on what's yet to come your way!

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TOP READS FOR THIS WEEK

🧥 Scotch & Soda accelerates DTC expansion with 22 new physical locations set to open in 2021

🍃 Sustainable Lawn Care Startup Sunday Nearly Triples Funding With $50 Million Series C. 

🍷 Sam's Club launching a direct-to-home wine delivery service in time for the holidays. 

🎧 Seven years after raising $542M at a $2B valuation, Magic Leap raises $500M at a $2B valuation. 

📺 TV Ad-Measurement Firm iSpot Acquires DRMetrix to Boost DTC, Direct Response Capabilities. 

💸 Dominic McGregor launches a multi-million fund for D2C start-ups.

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WHAT’S COOKING, HUH?

The coronavirus pandemic is the reason why e-commerce accelerated. “57% of international shoppers and 63% of Millennials said the pandemic helped them discover the convenience and choice of shopping online.”

Most D2C brands target a younger population at first, but as online shopping has grown in popularity, more and more older consumers have explored D2C.

In the last six months, 62% of US consumers explored a D2C brand; 70% of consumers migrated from traditional brands to D2C, while only 10% were disappointed.

Consumers identify convenience, better value, higher quality, and personalization as the most appealing features of D2C brands. 

“We seem to have come full circle now that the pandemic has brought D2C brands mainstream. The D2C players are building a physical retail footprint, seeing it as essential to their next level of growth. Traditional brands are concerned about the potential erosion of share - particularly among the youngest shoppers - are getting into the D2C game, either buying up brands or building D2C platforms for their existing brands”, said Joe Beier, EVP of Consumer Insights at GfK.

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BLACK FRIDAY, CYBER MONDAY (BFCM)

Everyone is in for a real treat, real soon. Yes, that’s right! BFCM is almost around the corner and the competition is stiff, which means everyone needs to try their best to stand out from the crowd. 

Every day, a new task is added to your to-do list. It doesn't matter how much of a discount you provide your customers. It's all about how you approach them with your offers, how you keep their attention piqued, what shopping experience you provide, and how you convert them into customers.

Here are a few things to keep in mind as you prepare for this year's BFCM season. Let's get started! 

#1 Before the start of the BFCM sale

#Choose the best bargains. 

Decide what kinds of discounts and special offers you'll make to customers: Early Bird Offer, Bundled Discounts, BOGO (buy one, get one), and Free Shipping. 

#Take Stock of Inventory. 

You can't have BFCM sales if you don't know your supply restrictions. Determine how many products you have and which ones you can sell. 

#Make your deals known. 

Start your promos early so you don't have to compete with the large brands' big spending. Here are a few ideas for how you can market your BFCM offers:

Set up email automation and send your BFCM offers to your existing customers and subscribers. 

Send a series of web push notifications leading up to your BFCM sale. 

Promote your BFCM deals on your social media profiles. To capture your audience's attention, use eye-catching visuals. 

Paid social and search ads can help you grow an audience for your BFCM pre-launch page. When the sale is live, retarget this audience. 

#Bring Your Social Media A-Game.

It's past time to start refreshing your social media profiles. Start tweeting about your BFCM sales. Yes, you may be late in the game, but you can admit that you forgot and create a meme out of it—anything to get your customers’ attention.

#Encourage the use of wishlists.

Encourage customers to add items to their wish lists so they may purchase them immediately.

#2 During BFCM Sale

#Make shopping more enjoyable. 

Include things on your website that will thrill visitors and make them feel more involved. Add a gamified email popup with games like spin the wheel, reel of coupons, and card dance, for example, to make the standard "input email to get a discount" more exciting. 

#Make transactional emails more personalized. 

For the whole purchasing cycle, transactional emails are required. But why are these emails being used solely to convey order information, invoice information, and shipment information? You could take advantage of this opportunity to re-convert the client. 

To draw attention to specific collections from your BFCM sale, use product recommendations or a navigation bar. You might include a second discount coupon to this transactional email as an incentive to buy more from your store, which would make it more enticing. 

#Start your email marketing campaigns. 

Always have a few email marketing campaigns on hand to entice customers to return to your site. Start thinking about, generating, and scheduling the emails you'll send out on Black Friday and Cyber Monday. Here are some email campaign ideas to get you started.

Announcing BFCM sale, Last reminder before the sale ends, Exclusive sale for email subscribers, and Sneak-peek of upcoming promotions. 

#3 Post-BFCM Sales

#Request reviews and ratings from your consumers, and engage them to increase purchases. 

Regular communication that gives value to customers will keep them engaged with your brand. Use their purchase information to suggest a new product line you've added to the store or to give them a discount on items they didn't buy during the BFCM sale, this will also increase your AOV. 

Some internet shoppers will be late for the celebration. Don't let these late consumers go without attempting to convert them.

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How can technology streamline your D2C brand?

Ah! “The good old days”  are certainly the ones to cherish and look back on! But the problem people faced back then was that there was a lack of technology. People had to go to retail stores to buy their goods whereas today people just order what they need with the click of a button. Nowadays you can analyze the metrics of your D2C brand, your product, and look into where you go wrong.

Why is technology so important in our current life? Where do you see us going with this in the future? How is technology going to help your D2C brand in particular, rise to the top? These are questions that you should ask yourself and we’re here to help you understand how technology can streamline your D2C brand.

Tap below to know more! 

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BRAND OF THE WEEK is…

MYYA - The First D2C Insurance Billable Post-Mastectomy Brand. 

Post-mastectomy care is not a niche audience - an estimated 1 in 8 women will develop breast cancer in their lives.

Jasmine Jones, Founder of Myya, was inspired by her grandmother's battle with breast cancer while watching her and many other women shop for their intimates with extremely limited options. 

“She was always so chic and well-dressed. Then she had to buy bras and prosthetics from a medical supply store, next to the adult diapers. It was terrible,” Jones said. 

Myya is the first and only D2C intimates and prosthetics brand, with the ability to bill insurance directly, launched its industry-transforming eCommerce platform.

Myya sends bras and prostheses that can be tried on at home. Any that the customer doesn't like can be returned for free. "Our experts are trained to make sure that women with mastectomies have bras that make them feel balanced," Jones says.

Myya is reinventing the industry by bringing together elevated materials, inclusive sizing, and insurance coverage. 

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In need of a  job? We’ve got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.

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