#24 The Least Boring Weekend Newsletter

October 02, 2021 • Estimated Reading Time: 9 minutes

Good Morning readers!🌞

Enjoyed the week, huh?😎

Our first ebook got a great response, which is why we want to express our gratitude to you all. 

Those of you who’ve been waiting for our second ebook, (drum roll, please) 

WE WILL BRING IT TO YOU, NEXT WEEK!!! Hooray! 

To-do list:

#1.  Check out our first ebook, “Cohort-based Marketing”, if you haven’t.

#2. Discover how the competition will affect marketers in the fourth quarter and what you should do about it 

(P.S. Scroll to the end to find out!)

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D2C x CRYPTO

It can be difficult to distinguish the billions of dollars in crypto speculation from possible infrastructural shifts, plenty of mainstream tech companies are dipping their toes into the space and signaling future interest. This time it’s TikTok’s turn.

TikTok, the fast-growing social media platform, which just crossed 1 billion monthly users worldwide, has lined up its NFT drop, leveraging content from some of its top creators. 

The company is avoiding blockchain energy worries by putting their NFTs on a dedicated site powered by Immutable X, an Ethereum Layer-2 scaling solution that claims to be “100% carbon neutral” for NFTs traded on it.

TikTok's creations contribute to the advancement of culture and the initiation of social trends. By curating some of these cultural landmarks and partnering them with notable NFT musicians, TikTok will deliver something unique and groundbreaking to the NFT landscape.

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OUR SPECIAL INVITE

We have a new episode on our podcast, How to E-commerce by Almund. We were in conversation with Claire Schlemme, the Co-founder and CEO of Renewal Mills to talk about “Women Triumph in E-commerce”.

Food waste is the world’s $1.2 trillion problem which is why Renewal Mill, an award-winning, next-generation ingredient firm combats climate change and global food loss by up-cycling food waste into premium ingredients and plant-based goods.

“When I was diagnosed with cancer in my early 20’s, it completely changed my career path because I decided that I want sustainability to be a part of my daily work and life.” 

Claire was inspired to make changes in her job and life that would make everyone's life easier and healthier. It encouraged her to create her own business and be successful.

To know more about Claire Schlemme and Renewal Mill, listen to the entire episode here:

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TOP READS FOR THIS WEEK

🎧 Amazon Launches Ad-Based Streaming Service IMDb TV in the U.K.

🧼 Naples Soap Company Completes Filings to Remove CE sign. 

🌮 SOMOS debuts ‘real’ Mexican food to U.S Consumers. 

📲 Under criticism, Facebook to highlight its positive research on Instagram and teens. 

👉🏻 Direct-to-Consumer Laboratory Testing Market is likely to register double-digit CAGR from 2021 to 2031. 

👓 Warby Parker soared in its market debut, setting a high bar for other online-first retailers.

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WHAT IS THE IMPACT OF COMPETITION ON MARKETERS IN THE FOURTH QUARTER? 

It’s important to understand that getting clicks or conversion on Facebook will not always be at the same price. Sometimes, while the pace at which people respond to your ads may remain constant, your costs may vary greatly.

“The higher the degree of competition, the more it will cost to show your ad; the lower the competition, the less it will cost.” This is more noticeable when there is a lot of competition. 

Until the latter several months of the year, some marketers are dormant. Some people will spend less. The more money poured into the auction, the more it will cost to reach out to people. Seasonality, however, isn't the sole example of intense rivalry. As a result, multiple marketers may be vying for the same users.

Costs have escalated as a result of the competition. If your ad isn't working well, you could see an even bigger impact because Facebook doesn't give your ad top priority in the auction.

WHAT SHOULD YOU DO? 

There are various options available if your costs are rising as a result of competition.

1. Alter the target market. Trying a different audience, especially if the competition isn't seasonal, may help you save money. You might also try Expansion Targeting or Lookalike Expansion. 

2. Retargeting with Facebook Ads. Warm audience Facebook retargeting Ads can result in more ad interaction and conversion at a cheaper Cost per Click than cold audience campaigns.

3. Modify your advertisements. The most effective strategy to beat the competition is to create extremely engaging advertisements. To gain an advantage, consider enhancing your copy, creativity, or offer. 

4. Take a breather. It’s likely that your ads just won’t be successful during a high-competition period. If competition is so fierce that you aren't generating profitable outcomes, you may wish to reduce your budget or shut it down totally.

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In need of a  job? We’ve got plenty awaiting you!

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CHOOSE SUCCESS below and have a great week! ‘Get that D2C business runnin’.

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