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#230 HTE- Master the BFCM Ads for Maximum ROAS 📊 💰

#230 HTE- Master the BFCM Ads for Maximum ROAS 📊 💰

October 04, 2023 • Estimated Reading Time: 11 minutes

Hey there, savvy marketers!

As we gear up for the most exciting shopping season of the year, it's time to dive deep into the world of BFCM (Black Friday Cyber Monday) advertising. 🛍️💻

In today’s edition, we’ll learn about ROAS (Return on Ad Spend), the cornerstone of BFCM's success. Discover key campaign factors, explore creative marketing ideas, and check out our top reads. Plus, explore job opportunities on our board. Let's make this holiday season unforgettable! 🚀

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Let’s dig in!!!

🤑 What is ROAS (Return on Ad Spend) and why is it important for your BFCM (Black Friday Cyber Monday) ads?

💡 Key factors for a successful BFCM ads campaign

🚀 Creative marketing ideas for BFCM beyond traditional ads

📚 Top reads

👩‍💼 Job Board

🤑 What is ROAS (Return on Ad Spend) and why is it important for your BFCM (Black Friday Cyber Monday) ads?

ROAS is a critical metric in e-commerce 🛍️ used to gauge the effectiveness of advertising campaigns.

In simple terms, ROAS helps you grasp the value generated for each dollar invested in advertising 💰. For instance, if your ROAS is 5:1, it signifies that every $1 spent on advertising results in $5 in revenue 📈.

A higher ROAS indicates efficient and profitable advertising efforts, while a lower ROAS suggests the need for campaign optimization or a reevaluation of targeting strategies 📉. Keeping a close eye on and fine-tuning your ROAS is vital to ensuring that your advertising budget is utilized effectively, driving sales 📊 and maximizing your marketing ROI.

Determining an average ROAS in e-commerce can be tricky due to variations based on factors like product type, target audience, and competition. However, on average, a common ROAS is 2.87 or a 287% return on investment 💹. Specific industries may slightly deviate from this average, with baby products boasting around 3.71 and health and beauty at 2.82, underscoring the importance of industry-specific considerations when assessing ROAS 🚀.

How to calculate ROAS?

Calculating ROAS is a breeze! Just follow this simple formula: divide the revenue your ad campaign generated by the total cost of the campaign, then multiply the result by 100.

For instance, if your Black Friday and Cyber Monday (BFCM) ads raked in $10,000 in revenue, and your campaign expenditure was $2,000, your ROAS would soar to an impressive 500% ($10,000 / $2,000 x 100). 💰📈

💡 Key Factors For A Successful BFCM Ads Campaign

For a successful Black Friday and Cyber Monday (BFCM) ad campaign, let's break it down into easy steps! 🚀

Set Clear Goals: Before diving into creating your BFCM ads, take a moment to define your goals. Are you aiming to boost sales, drive website traffic, increase brand awareness, or maybe all of the above? The key is to be specific about what you want to achieve. These goals will serve as your compass, guiding you in crafting effective ads tailored to your objectives. Remember, clear goals make measuring success a breeze. 🎯

Keyword Magic: Keyword research is the secret sauce for optimizing your BFCM ads for maximum visibility and relevance. Identify those red-hot keywords during the BFCM period and strategically sprinkle them throughout your ad copy and targeting. However, avoid bidding on overly popular keywords with high search volumes. While they may seem enticing, you risk burning through your budget without making a significant impact. Instead, focus on relevant search terms that resonate with your brand. For example, if you sell sustainable clothing, target keywords like "eco-friendly fashion" or "sustainable apparel." 🧐🔍

Ad Placement Variety: The world of advertising offers an array of placements and formats. Don't stop experimenting with different ad formats when running ad campaigns on platforms like media or e-commerce sites. Try banner ads, landing pages, skins, or pop-ups to discover what resonates best with your target audience. Additionally, explore various advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads to find the sweet spot for your BFCM ads. Each platform has its strengths and audience demographics, so diversifying your placements can help you reach a wider audience. 🌐💼

Audience Precision: Targeting the right audience is paramount to the success of your BFCM ads. Leverage the powerful tools provided by platforms like Facebook to fine-tune your audience parameters. You can specify location, age, relationship status, and interests, among other factors.

By segmenting your audience effectively, you can create highly relevant ads to their interests, increasing the likelihood of conversions. But don't stop there; go beyond demographics and tap into behavioral and interest-based targeting. For instance, if you sell organic skincare products, you can target users interested in natural and organic beauty products. For local businesses, consider hyper-local marketing by targeting users within a specific radius of your physical locations. 🎯🤝

Cost-Effective Creativity: High-quality ads can be costly, especially during the competitive BFCM period. To maximize your Return on Advertising Spend (ROAS), explore cost-effective alternatives. User-generated content, influencer partnerships, and repurposing existing assets can be budget-friendly ways to create impactful ads. Get creative and resourceful; sometimes, the most compelling ads don't require a hefty investment. 💰✨

Budget Optimization: Keep a watchful eye on your ad campaigns. Identify underperforming campaigns that aren't generating sufficient revenue. It's essential to allocate your time, effort, and budget toward the campaigns that yield the best results. Refining your keywords and target audience can help you make the most of your budget by directing resources toward high-potential keywords and receptive audiences.

By narrowing down your keyword list to the most relevant terms with substantial search volumes, you can save money and focus on keywords likely to drive organic traffic and conversions. Similarly, filtering and optimizing your target audience based on demographics, interests, and behaviors can help you reach the most engaged audience, ensuring efficient use of your advertising budget. 📊💡

Target ROAS with Google: Google provides a handy feature called Target Return on Ad Spend (ROAS). When setting up ad campaigns, you can specify a target ROAS. Google's algorithm then adjusts your bids to maximize conversions while aiming to achieve your desired ROAS within your budget.

This automated bidding strategy allows for efficient budget allocation and can help you achieve higher returns on your ad spend. You can set a target ROAS for individual campaigns or for a portfolio of campaigns, offering flexibility to tailor your ROAS targets based on specific goals or overall campaign performance. 🎯💹

Check Website Health: Your website's performance can significantly impact your BFCM ROAS. Ensure your website loads quickly, offers a seamless user experience, and provides a clear customer journey.

By following these steps and keeping an eye on your ads' performance, you can make the most out of your BFCM campaign and achieve a stellar Return on Advertising Spend! 🌟💰

🚀 Creative marketing ideas for BFCM beyond traditional ads

While conventional advertisements undeniably play a pivotal role in Black Friday and Cyber Monday (BFCM) marketing, delving into innovative marketing strategies can provide you with a competitive advantage. Here are some exciting ideas to elevate your BFCM campaigns.

💥 Flash Sales: Create a buzz by offering time-limited discounts or exclusive deals during specific time frames. This instills a sense of urgency and can significantly boost your sales. 🕒🛍️

📱 Social Media Contests: Engage and captivate your audience by hosting interactive contests across various social media platforms. Encourage user-generated content with creative hashtags, and reward participants with prizes or exclusive discounts. 📸🏆

💌 Email Marketing: Make the most of your email subscriber list by sending out personalized BFCM promotions. Craft compelling subject lines and offers to drive conversions and engage your subscribers effectively. 📧✨

🤝 Influencer Collaborations: Amplify your brand's reach by partnering with influencers within your niche. These influencers can authentically promote your products or services to their dedicated followers, broadening your audience reach. 👩‍👩‍👦‍👦🌟

🎁 Loyalty Programs: Show appreciation to your loyal customers by offering exclusive perks, early access to deals, or additional discounts during the BFCM period. Building customer loyalty can lead to long-term success. 🤗🛒

Remember, in the world of BFCM marketing, creativity and innovation can set you apart from the competition. Incorporating these strategies can help you maximize your impact and sales during this high-stakes shopping season. 🚀🛒🌟

📚 Top reads

‘Not mind blowing’: Brands that have started testing out TikTok Shop say it’s a slow burn ~ 4 October 2023, Modern Retail

Unilever, Walmart, Bel Group Pledge #TooGoodToWaste With Consumer Goods Forum ~ 2 October 2023, CGT

SoftBank-Backed Lululemon Rival Vuori Said to Plan IPO Next Year~ 30 September 2023, Bloomberg

These ‘Shark Tank’ founders ‘desperately’ needed a rebrand—they still snagged a $500K deal with Mark Cuban ~ 2 October 2023, CNBC

How brands like Graza are dealing with olive oil price hikes ~ 3 October 2023, Modern Retail

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