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#224 HTE- Mastering BFCM Email Marketing: Kickstart Your Campaigns Ahead Of Time🚀

#224 HTE- Mastering BFCM Email Marketing: Kickstart Your Campaigns Ahead Of Time🚀

September 16, 2023 • Estimated Reading Time: 13 minutes

🌟Hey there, savvy marketers! 📣

Are you ready to take your Black Friday Cyber Monday email campaigns to the next level? 📈 Don't worry; we've got you covered! 🙌

Get ready for a newsletter packed with BFCM email marketing brilliance! 💌🛍️✨ Inside, discover 7 stunning BFCM email campaign success stories, a game-changing BFCM Planning Calendar, and the secrets behind Birkenstock's triumph. 📧💥 Don't miss out on these essential insights to elevate your holiday marketing strategy! 🚀📩

Hi newcomers, welcome to the electrifying world of HTE's hub! 🚀 Join our unstoppable community of 35k+ CEOs, CMOs, and visionary marketers who are rewriting the rules of success. Get ahead, sign up for brilliance, and let's rise together! 🚀

🌟Let’s dive straight into it! 🚀📩

🚀Mastering BFCM Email Marketing: Kickstart Your Campaigns Ahead Of Time

📧 Black Friday Cyber Monday email campaign examples + results 💥

📅 BFCM Planning Calendar - Stay organized and ahead of the game. ⏰

👟 Brand of the week: Birkenstock - Discover what makes them a BFCM success story. 👡

📰 Top Reads - Real-time news right for you. 📰

🔥 HTE Job Board- Get Your Dream Job With A Click! 🔥

🚀Mastering BFCM Email Marketing: Kickstart Your Campaigns Ahead Of Time

Building Your Email List

To establish a robust email list, enticing people to subscribe is the first crucial step. 💌 The most effective approach is to offer something valuable in return. This could be a sign-up discount code, exclusive content like downloadable PDFs 📄, style guides 📚, or even access to multi-day workshops or challenges 🎉.

Gathering email addresses can be accomplished through various means, including:

Newsletter Sign-Up Pop-Ups: Implement pop-ups on your website to prompt visitors to subscribe.
Account Creation: Encourage customers to create accounts, streamlining their checkout experience and providing you with their email addresses.
Lead Magnets: Offer incentives like discount codes, free shipping, or trial periods in exchange for email addresses.
Social Media Campaigns: Promote newsletter sign-ups through your social media platforms.
Online Contests or Giveaways: Use contests to gather email addresses, with clear terms indicating participation implies newsletter sign-up.
Feedback or Surveys: Ask for email addresses on your website during feedback forms or survey submissions.

To track and nurture your growing email list, you can efficiently manage customer emails in the admin area under Customers > Email Subscribers.

Crafting Your Newsletter Content

There are several types of content you can create for your email marketing campaigns.

Welcome Emails: Introduce new subscribers or customers to your brand.
Educational Emails: Share industry insights, how-to guides, or informative content.
Product Launch Emails: Announce new offerings, showcasing benefits and features.
Promotional Emails: Drive sales with special offers and clear calls to action.
Re-engagement Emails: Reconnect with inactive subscribers, offering discounts or seeking feedback.
Cart Abandonment Emails: Remind shoppers about abandoned carts with gentle nudges and incentives.
Event Invitation Emails: Invite your audience to webinars, workshops, or events.
Customer Appreciation Emails: Express gratitude and offer exclusive rewards.
Seasonal or Holiday Emails: Capitalize on holidays with themed offers and content.
Survey or Feedback Emails: Gather opinions and feedback from your subscribers.

Diversify your email content to engage customers at different stages of their journey, building trust and credibility. 📧👥

Writing Effective Subject Lines

Subject lines wield considerable power in email open rates. Experiment with styles like simplicity, humor, or urgency. Here are examples to inspire you!

Simple Subject Lines:

"Your Weekly Update is Here"
"New Arrivals Just for You"
"Here's Your Exclusive Discount Code"

Humorous Subject Lines:

"We Like Your Style (And Your Bad Jokes)"
"Don't Open This Email (Reverse Psychology)"
"Is Your Wardrobe Feeling Lonely?"

Urgent Subject Lines:

"Only 24 Hours Left to Save!"
"Hurry, Your Cart Items are Selling Out"
"Last Chance to Grab Your Favorites"

Question-Based Subject Lines:

"Ready for Our Biggest Sale of the Year?"
"Need Help Finding the Perfect Gift?"
"Looking for Style Inspiration?"

Personalized Subject Lines:

"John, Your Custom Recommendations are Here"
"Sarah, We Miss You! Here's a Special Offer"
"Alex, Check Out What's New in Your Favorite Category"

Writing Engaging Email Copy

In your email body, use a conversational tone to convey key points, revealing your personality while upholding your brand voice for long-term customer relationships. Include a CTA button for engagement. Be cautious with gifs, emojis, and exclamation marks to prevent spam flags. Maintain a balanced tone and avoid certain words in subject lines to steer clear of excessive promotion.

Here are some examples of words to avoid in your subject line to maintain this balance:

Urgent
Click here
Offer expires
Limited Time
Cash or money
Winner
Free or Free Gift
Instant Access

Always include a physical address for your business and an unsubscribe button on all emails as required by the CAN-SPAM Act.

📧 Top 7 Black Friday Cyber Monday email campaign examples + results 💥

The pre-BFCM, get ready email

Why it’s good: Little Beast shows that they care about their subscribers’ wallets. They let their audience know that a sale is coming tomorrow, so if they had plans to purchase something, to wait one more day.

The password-protected loyalty email

Why it’s good: Early access with a password creates an urgency to act on an offer exclusive to Couture Club’s most loyal customers.

Results: 325% increase in BFCM email revenue

The free worldwide shipping perk

Why it’s good: An early 30% discount with free worldwide shipping. That’s an offer no international customer can ignore. If you have a lot of customers from out of the country, take a page out of the Onsen playbook and throw in free international shipping on top of a discount—just make sure you’re clear about shipping times while you’re at it.

The average-spend-per-customer promotion

Why it’s good: Splash Wines‘ customers receive a $4.99/bottle promotion based on their average previous spend and matched to their existing habits. Talk about personalization—this is a great way to ensure shoppers get the right deal for them.

Results: 177% increase in Cyber Weekend sales driven by email

The self-aware Black Friday email

Why it’s good: You can’t get more straightforward than Bottle Rocket’s Black Friday email. With the email subject line, “all sauces are $6.90 each today”, Bottle Rocket needs almost no email copy as they ask recipients to “just read the email subject line” and “press this button for sauce.” You can’t get more real than “Happy Capitalism Day,” either.

The create-your-own Black Friday email

Why it’s good: Deodorant brand Fussy stands out by creating its own Green Week, marrying Black Friday with sustainability. Sure, subscribers get a discount, but they also get to learn about Fussy’s sustainability efforts while they’re at it—all as a way to “help [Fussy] turn Black Friday green.”

The exclusive daily drop for loyal customers

Why it’s good: Personalized product drops and messaging engage customers who have shopped Beyond Yoga’s loungewear collections, coaxing previous customers into a spending mindset.

Results: 274% increase in Beyond Yoga’s campaign revenue from October-November 2020

📅 BFCM Planning Calendar - Stay organized and ahead of the game. ⏰

Black Friday Cyber Monday (BFCM) is a pivotal shopping event, and meticulous planning is vital to maximizing its potential for your business. We've compiled a comprehensive planning calendar to help you navigate the BFCM frenzy.

1. September: Lay the Groundwork

Define your goals and budget.
Analyze past BFCM performance to inform your strategy.
Begin creating email marketing campaigns.

2. October: Ramp Up the Preparation

Finalize promotions and discounts.
Prepare email templates and social media content.
Test website performance and optimize for traffic spikes.

3. Early November: Generate Hype

Send teasers and sneak peeks to your email list.
Promote BFCM on social media and your website.
Ensure customer support is ready for increased inquiries.

4. BFCM Week: Execute with Precision

Launch promotions and email campaigns.
Monitor website traffic and stock levels.
Engage with customers on social media in real-time.

5. December: Post-BFCM Analysis

Review your BFCM performance and learn from the data.
Plan post-BFCM marketing strategies, including follow-up emails and retention efforts.
Start early preparations for the next BFCM.

👟 Brand of the week: Birkenstock 👡

The Birkenstock Story

In the realm of iconic footwear, few brands can boast a journey as remarkable as Birkenstock. Founded nearly 250 years ago in a small German village, the brand's path to prominence has been nothing short of extraordinary.

Birkenstock began as a modest endeavor, crafting shoes for the hardworking souls of the region. Yet, it was their commitment to unparalleled comfort and craftsmanship that set them apart. Over time, the brand's renowned footbed technology captured the hearts and soles of a devoted local following.

However, it wasn't until the intersection of fashion and a fortuitous cinematic moment that Birkenstock's destiny shifted dramatically. A cameo in a popular Barbie movie catapulted the brand into the international spotlight.

Birkenstock seized this opportunity, evolving into a high-fashion symbol through collaborations with luxury names like Dior and Givenchy. Today, with a potential IPO on the horizon, Birkenstock stands as a testament to the enduring power of comfort, quality, and adaptability in the ever-evolving world of fashion footwear.