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Greetings, marketers and ad aficionados! Get set for an exhilarating journey through the advertising universe. This Wednesday edition is your compass to the freshest twists on Instagram, TikTok, and Google Ads, plus pro tips for shrinking ad spending while boosting conversions. 

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🚀 Transform Your Advertising Game🚀

📱 New Features of Instagram, TikTok, and Google Ads 📊✨

💡 Insider Tips for Reducing Ad Spend while Amplifying Conversions 📈💸

🎯 Tried and Tested Ad Formats that Captivate and Convert 📣📈

🔝💻 Google Ads Mastery: Secrets to Elevating Performance and Lowering Costs 📊💲

📖Top Reads - Real-time news right for you.

🚨HTE Job Board- Get Your Dream Job With A Click!

📱 New Features of Instagram, TikTok, and Google Ads 📊✨

Here are some of the new features of Instagram, TikTok, and Google Ads:

Instagram:

• Threads: Instagram has introduced a new app, ' Threads', to rival Twitter. Users can create threads, respond to others, and follow interest profiles. Threads supports diverse content types like text, links, photos, and videos. Following others enables viewing their threads and replies in feeds and profiles. Privacy settings control post visibility and engagement options, including replies, likes, shares, quotes, and reposts.

• Group Profile Feature: Instagram is also testing a Group Profile feature similar to Facebook Groups. This lets users collaborate and share content on a dedicated page. 

• Multiple Links in Bio: This offers the ability to add multiple links in the bio, streamlining 'link in bio' management.

• Schedule Posts: Scheduling posts directly within the app is now possible, enhancing convenience. However, this feature only applies to Instagram posts. 

• 60-second Instagram Stories (without any cuts): Instagram is extending Instagram Stories to 60 seconds, eliminating the 15-second limit. This improves storytelling and content inclusion.

TikTok:

• Text Posts: TikTok introduced text posts, giving written creativity a dedicated space to shine.

• Search Ads Toggle: TikTok introduces Search Ads Toggle, allowing brands to target users through search queries. This feature, part of TikTok Ads Manager, leverages existing In-Feed Ad content, displaying ads alongside organic search results. 

• Keyword Insights Tool: TikTok launched a Keyword Insights tool to help advertisers uncover top-performing keywords and phrases in TikTok ads.

• TikTok Shop Rollout: TikTok rolled out the TikTok Shop feature in the United States.

Google Ads:

• Demand Gen: Google Ads introduced Demand Gen, a new AI-powered campaign designed to multiply creativity and drive demand.

• Enhanced Insights: Google Ads updated its product page with more details regarding product issues, for example, stock inventory, missing feed information, and high bidding targets (like ROAS).

• Local Campaigns: Google Ads introduced a new feature for Local Campaigns that presents personalized advertisement choices based on users’ real-time location using their WiFi or GPS.

💡 Insider Tips for Reducing Ad Spend while Amplifying Conversions 📈💸

There are several ways to reduce ad spend and boost conversion rates. Here are some tips that might help:

• Break down channel silos: To truly engage consumers throughout your paid and owned channel ecosystem, you need to make a point of breaking down organizational silos.

• Embrace cross-functional communication: Brands that fail to embrace a cross-functional approach to communicating with their customers can find themselves facing significant downstream inefficiencies, especially when it comes to activating new users or communicating with specific audience segments.

• Be mindful of macroeconomic conditions: Macroeconomic conditions can have an impact on ad spend, so businesses need to be mindful of the current economic climate and adjust their ad spending accordingly.

• Smarter Bid Management: Use smarter bid management strategies to make better use of your ad spend.

• Turn Conversion Tracking On Turn on conversion tracking to measure the effectiveness of your ads and make data-driven decisions.

• Use retargeting wisely: Retargeting can be a powerful tool for driving conversions, but it can also be expensive. Use retargeting wisely by targeting only the most engaged users and by using frequency caps to avoid overspending.

• Use data to inform your decisions: Use data to inform your decisions about ad spend and targeting. Analyze your campaign performance to identify areas where you can reduce costs and improve conversions.

• Focus on high-quality traffic: Focus on driving high-quality traffic to your website or app. High-quality traffic is more likely to convert, which can help you reduce your ad spending while increasing conversions.

• Use automation: Use automation tools to help you manage your ad campaigns more efficiently. Automation can help you save time and reduce costs by automating tasks such as bidding, targeting, and ad placement.

🎯 Tried and Tested Ad Formats that Captivate and Convert 📣📈

Here are some tried and tested ad formats that captivate and convert for TikTok, Google Ads, and Instagram:

TikTok:

• In-Feed Ads: In-feed ads appear in the user’s “For You” feed and can be up to 60 seconds long. These ads are full-screen and can include a call-to-action button.

• Branded Hashtag Challenges: Branded hashtag challenges encourage users to create and share content using a specific hashtag. These challenges can be promoted on the Discover page and can include a custom banner.

• Branded Effects: Branded effects allow businesses to create custom filters and stickers that users can add to their videos.

• Capture attention in the first 3 seconds: Since TikTok users have a short attention span, it’s important to make sure your ad captures their attention in the first few seconds.

Google Ads:

• Responsive Search Ads: Responsive search ads allow businesses to create multiple headlines and descriptions for their ads. Google’s machine learning algorithms then test different combinations of headlines and descriptions to find the most effective ad for each individual user.

• Dynamic Search Ads: Dynamic search ads use the content of a business’s website to automatically generate ad headlines and landing pages. These ads are particularly useful for businesses with large inventories or frequently changing content.

• Shopping Ads: Shopping ads allow businesses to showcase their products directly in Google search results. These ads include product images, prices, and other relevant information.

Instagram:

• Stories Ads: Stories ads appear between user stories and can be up to 15 seconds long. These full-screen ads can include interactive elements such as polls or questions.

• Carousel Ads: Carousel ads allow businesses to showcase multiple images or videos in a single ad. Users can swipe through the carousel to see all of the content.

• Collection Ads: Collection ads allow businesses to showcase a collection of products in a single ad. These ads include a cover image or video, followed by several product images.

🔝💻 Google Ads Mastery: Secrets to Elevating Performance and Lowering Costs 📊💲

Hack #1: Optimize Quality Score Your Quality Score (QS) plays a crucial role in determining the effectiveness of your PPC campaign. Google rewards higher QS advertisers with lower CPC and higher ad positions. Improving your QS involves focusing on expected click-through rate, ad relevance, and landing page experience. You can enhance your QS by using targeted keywords and optimizing your ad groups.

Hack #2: Outsmart Your Competitors' Ads. Analyzing your competitors' successful keywords and strategies can give you a competitive edge. Tools like SpyFu can help you discover your competitors' best-performing keywords and paid ad strategies. This information allows you to adjust your own ads to perform better and reach a more engaged audience.

Hack #3: Creatively Optimize for Mobile Platforms Mobile optimization is crucial, as more searches are conducted on mobile devices. To capture mobile users effectively, optimize your ads for mobile platforms, utilize click-to-call features, and create mobile-friendly landing pages. Mobile-focused strategies can lead to higher conversion rates and better user experiences.

Hack #4: Turbocharge Your Conversion With Remarketing Remarketing is a powerful strategy to target users who have previously shown interest in your products or services. It allows you to show ads to prospects, customers, and site visitors who didn't convert initially. This technique can boost conversions by reminding users of their previous interactions and encouraging them to take further action.

Hack #5: Use In-Market Segments. In-market segments target users who are actively researching or comparing products within your market. This approach allows you to reach potential customers who are further along the buyer's journey and more likely to convert. By aligning your ads with user intent, you can increase the chances of driving qualified leads.

Hack #6: Run Ads Through Google Display Networks for Cheaper LinkedIn Ads Leverage Google Display Networks to target LinkedIn users, a valuable platform for B2B marketers. Running your ads through Google Display Networks and specifically targeting LinkedIn can lead to lower CPC compared to advertising directly on LinkedIn. This approach allows you to tap into a relevant audience and save on advertising costs.

Hack #7: Hack Your Google Ads Campaigns Into Bing Ads Bing Ads offers a cost-effective alternative to Google Ads, with lower competition and potentially lower CPC. To maximize your reach and ROI, consider importing your successful Google Ads campaigns into Bing Ads. This approach allows you to maintain consistent messaging and capitalize on lower-cost opportunities.

📖Top Reads - Real-time News Right for You.

Here are some top reads about e-commerce in the USA in August 2023:

🗞Black Hat USA 2023 Closes on Record-Breaking Event in Las Vegas ~August 22, 2023, Business Wire

🗞ECommerce Platform Market Is Likely to Experience Massive Growth in the Near Future by 2029  ~August 23, 2023, Digital Journal

🗞US fintech Ramp secures $300m Series D funding at reduced valuation ~August 23, 2023, FinTech Futures.

🗞Business-to-Business ECommerce Market 2023 In-Depth Research by Growth with Upcoming Industry ~August 23, 2023, Digital Journal

🗞Weekly Chemistry and Economic Trends ~August 18, 2023, American Chemistry Council 

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📣 .NET Developer, Global Fitness Movement 

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Ready to revolutionize your Ad Game? ⚙🚀

Let's make it happen! Implement these hacks, explore social media’s new features, and witness the transformation. 🛍️🚀

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until next time,