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- #211 HTE - Elon Musk Exposes Twitter's Ad Dip!" 📉
#211 HTE - Elon Musk Exposes Twitter's Ad Dip!" 📉
Yay, it's finally the weekend! 🎉
Happy Saturday! 🌞
Whether you're planning to relax, have fun, or embark on exciting adventures, I hope you make the most of this day! 💃
🕺 Enjoy your weekend, and don't forget to take some time for yourself and recharge those batteries! 😊
Have a fantastic Saturday! 🎊
💼 Are you ready to unlock the secret to skyrocketing your business to new heights?
Brace yourselves for the ultimate revelation! 🙌
🎉 In the thrilling battle for the ultimate short-form video platform, a golden opportunity awaits you!
Get ready to boost your reach, engagement, and brand awareness like never before! 📈
Let the campaign success fireworks begin!
🚀 Meta's Ad Dominance Defies User Engagement! How They Crack the Code and Leave Competitors in Awe!
💰 Unleash Your E-commerce Potential with Drip: All In One, Stress-Free
📢 Mastering Instagram Reels Ad Placement: A Blueprint for Successful IG Paid Campaigns
⚡️TikTok's Global Selling Program Set to Revolutionize E-Commerce for Chinese Merchants!
💼 Brand of the Week: WP Standard
📉 Twitter's Advertising Woes: Musk Reveals Big Revenue Drop!
💰Tap into the TikTok Goldmine: Boost Your Business with TikTok Creator Marketplace and Ads!
⚙️ HTE JOB BOARD: Plenty Of Jobs Await You!
📕 Top Reads Of The Week
Meta's Ad Dominance Defies User Engagement! How They Crack the Code and Leave Competitors in Awe!
You won't believe what's going on in the ad world!
Meta, formerly known as Facebook and Google, is like the unstoppable dynamic duo of ad publishers. 💪
💼 They're making serious cash from ads, but here's the twist: Meta isn't winning the popularity contest with users like YouTube and TikTok. 📈
📱 People are spending way more time on those platforms than on Meta.
Let's break it down: adults spend over 30 minutes daily on Meta's platforms. That's only 41.8% of their daily social media time and 7.6% overall digital media time. 😱 But wait, here comes the surprise!
Meta claims 75% of social ad dollars and nearly 20% of all digital ad spending in the US.
🤯 Now that's a real head-scratcher!
On the other hand, YouTube also gets around half an hour of attention from adults daily. While they grab 7.5% of people's digital media time, their share of all digital ad spending is only 5.8%. 📺
📈 So, YouTube's ad revenue doesn't match people's time on the platform.
Most ad publishers are about those clicks, not keeping users hooked for long. Think of Google Search and Amazon, for example. But user engagement is the key to success for social networks and digital video platforms like Meta, TikTok, and YouTube. And guess what? Meta seems to have cracked the code! They're turning user engagement into some serious moolah. 💸💰
TikTok is on the rise too! 🚀
Their ad revenue is growing faster than the time people spend on the app. So, just like Meta, TikTok might also outperform its time-spent ratio in the future. It's going to take some time for TikTok to reach that level. Who knows, they might become an even bigger sensation if they don't get banned in the US.
Now, let's talk about Meta's superpowers! They've got some serious technical and operational magic happening behind the scenes. Even with challenges like AppTrackingTransparency, Meta knows how to leverage user data, place ads like a boss, make life easy for marketers and ensure awesome returns on investment. And oh boy, their audience is massive!
No wonder they're smashing it! 🎯
But here's the juicy part. Meta's ad advantage in the discussed chart might raise a few eyebrows. Some advertisers might still hold onto the past when Meta was the big cheese as Facebook. It's time to adapt to the new era, folks! 🕰️
🤝 In a nutshell, Meta is an ad powerhouse with its tech skills and ability to turn user engagement into cold, hard cash. YouTube is holding its own, but other platforms like TikTok have some catching up.
The ad landscape is ever-changing, and we can't wait to see what happens next! 🌌
Unleash Your E-commerce Potential with Drip: All In One, Stress-Free
Drip have mastered customer data to create mind-blowingly personalized journeys across channels.
Say goodbye to being overshadowed and hello to rivaling the big players. Drip empowers unique brands with powerful tools and a rebel spirit.
With a core of empathy and unwavering support, they'll help you conquer the e-commerce landscape.
Mastering Instagram Reels Ad Placement: A Blueprint for Successful IG Paid Campaigns
💼 Are you ready for a thrilling ride in short-form video platforms?
Instagram Reels has joined the ad auction, and it's time to seize this golden opportunity! 💰
Did you know that Reels and TikTok have a lot in common?
Brands are killing it with TikTok-like experiences on Instagram, and the results are jaw-dropping!
Just look at Gucci - their Reels get a mind-blowing 750,000 views per post compared to 337,000 for regular Feed videos. 🤯
🔥 Reaching 48 million followers, they've doubled their organic reach with short-form content! 📈
And they're not the only ones winning! Warner Bros., Adobe, Chanel, and BMW are also acing it with Reels! 🚀
Before you dive in, let's decode Instagram Reels Ads: 🕵️♀️
Resolution: At least 500 x 888 pixels
Video settings: H.264 compression, square pixels, and more tech stuff 💻
Recommended ratio: 9:16
Caption and sounds are optional, but a great idea! 📝
Video duration: 1 second to 60 minutes
Formats: MP4 or MOV 🎥
Now, let's turbocharge your Reels ad placement with the right campaign objectives: 🔥
Conversions
Reach
Traffic
Video Views
Brand Awareness
Cost and performance matter, right? Well, Instagram Reels Ads has got you covered! 📊✨ They're cost-efficient and reach a massive audience during the thrilling discovery phase. It's like getting more bang for your buck! 💸💥
The best part is Reels ads blend in seamlessly, increasing engagement with your content! 🤝
💬 Users love them; they're fully visible, sparking interest and interactions. 🎉
Now's the time to ride the wave of Instagram Reels Ad placement and elevate your campaign success! 🌊
💫 Boost brand awareness, expand your reach, and attract engagement from your desired audience. Let the fireworks of campaign success begin! 🎆
TikTok's Global Selling Program Set to Revolutionize E-Commerce for Chinese Merchants!
TikTok is upping its game and has some big plans for us! 🎉
Get ready for an exciting new program set to launch in August, aimed at helping Chinese merchants sell their goods all around the globe! 🚀
Following successful shopping platforms like Shein and PDD Holdings' Temu in the U.S., TikTok, the popular Chinese-owned short-video platform, is ready to make its mark in the e-commerce world. 🌐
💼 To empower Chinese merchants, they'll provide an entire suite of services, from storage to shipping, from China to the U.S.! Talk about convenience! 😎
📦 This exciting insider news came from a mysterious source who wishes to remain anonymous.
But hey, we'll take it! 😉
The Wall Street Journal was on it first, revealing TikTok's master plan. And guess what?
This program, codenamed "full service," is already being put to the test in markets like Britain! 🇬🇧
So they're not just stopping in the U.S.; they're gearing up to conquer the world! 🌍
Before you think it's exclusive to Chinese businesses, think again!
TikTok is all about inclusivity. While starting with Chinese merchants, they've set their sights on spreading this e-commerce goodness to merchants everywhere! 🛍️
Why start with China, you might wonder? Well, it's no secret that China is the global hub for manufacturing, with a well-oiled export machine and established rules. So, TikTok is capitalizing on this strength to kickstart the program and bring the best to all of us! 💪
When reached out for comment, TikTok remained tight-lipped. 🔐
Actions speak louder than words, and they've already got a little something called TikTok Shop since last November. 🛒
✨ This nifty e-commerce feature connects TikTok users with local vendors, allowing small to medium-sized businesses to shine and sell their awesome goodies! 🙌
So, mark your calendars for August, folks! 🗓️
TikTok's Global Selling Program is set to change the game, one e-commerce step at a time! 🚀
Who's excited to shop till they drop on TikTok?
Let the global selling spree begin! 💃
Brand of the Week: WP Standard
Introducing WP Standard!
The purveyor of luxury leather bags and accessories that takes you on extraordinary journeys. 🌟
Crafted from genuine full-grain leather, their products radiate timeless elegance and unmatched durability, becoming steadfast companions on every adventure. 🎒
👜 From rugged backpacks to chic handbags, WP Standard's designs seamlessly blend fashion with functionality, leaving a lasting impression wherever their customers go. ✨
With a dedication to exceptional customer experiences, they offer free shipping and returns, ensuring a hassle-free journey. 🚚
Elevate your adventures with WP Standard – the perfect partner for a life of wanderlust. 💖
📉 Twitter's Advertising Woes: Musk Reveals Big Revenue Drop!
😱 Elon Musk, the Twitter owner extraordinaire, spilled the beans on a shocking revelation!
The social media giant he scooped up for a cool $44 billion last October is facing a jaw-dropping 50% drop in advertising revenue! 💰
Ouch! And that's not all, folks.
The heavy debt load is also piling on the pressure.
According to the billionaire, they're still in the red regarding cash flow due to the ~50% plunge in advertising revenue.
Now that's a whopping hit on the balance sheet! 📉
💸 Musk admitted that they're longing for the sweet taste of positive cash flow before anything else - they need to reach that milestone ASAP!
Changes Sparking Controversy! ⚡🔄
Since Musk took the Twitter reins, he's been making some bold moves, but not everyone's happy with the platform’s direction. 😬
🔀 Some climate scientists have even bid farewell to Twitter since Musk's takeover last October!
For instance, Twitter recently limits how many verified accounts can read tweets daily. So, even the cool cats with blue checkmarks are feeling the pinch! The non-verified users (that's most of us!) are also not spared and are limited to reading a specific number of tweets daily. Talk about Twitter on a diet! 🥴
Competing with Threads - A Battle of Numbers! 🔥
While Twitter has around 200 million regular users, it's facing stiff competition from Threads, an app launched by Facebook's parent company, Meta. Threads just signed up a jaw-dropping 100 million users in just five days! Now that's some serious rivalry you can't ignore! 🔥
Struggles and Lawsuits - Drama Unleashed! 📝
As if the financial troubles weren't enough, Twitter has been dealing with technical failures since Musk took over. 😵
🔧 And speaking of drama, Musk has even threatened to sue Meta, accusing them of stealing trade secrets and intellectual property. But, of course, Meta has denied the claims. 🤷♂️⚖️
So, Twitterverse, buckle up!
The road ahead might be bumpy, but with Elon Musk at the helm, who knows what surprises are in store? 🚀
💫 Let's see how Twitter navigates these challenges and aims for that elusive positive cash flow! 🤞💰
Tap into the TikTok Goldmine: Boost Your Business with TikTok Creator Marketplace and Ads! 💰
Have you heard about the TikTok goldmine?
It's time to tap into TikTok Ads + TikTok Creator Marketplace and watch the 💰roll in!
This combo is a game-changer for marketing. Boost your reach by 10x with influencer content and TikTok Ads.
And guess what?
You can create your influencer campaigns! It's super easy - just invite anyone with a TikTok account, and the creator marketplace takes care of the rest! 🤝💻
The best part is you get access to private info and more accurate data.
Say goodbye to guesswork and make smarter decisions for your business! 📊
📈 Plus, paying influencers is a breeze with your wallet.'
You can even give them rebates for buying your products - win-win! 💸
It's cheap and high-quality, bringing eager customers to my virtual doorstep! 🚪
So, have you given the TikTok Creator Marketplace a shot? 🤔
Time to unleash the power of TikTok and watch your business soar! Let's ride this wave together! 🌊
⚙️ HTE JOB BOARD: Plenty Of Jobs Await You!
➡️ Management Accountant - Clear Course
➡️ Wholesale Channel Lead - Driftaway Coffee
➡️ Associate Consultant (Global Benefits) - Lockton
➡️ Senior Customer Marketing Officer - SQA
➡️ Senior Marketing Executive - The British Red Cross
📕 Top Reads Of The Week
CHOOSE SUCCESS below, and have a great weekend! Get that DTC business runnin’.
