#207 HTE - From Dolls to Dollars: The Barbie Movie's DTC Triumph💸

July 15, 2023 • Estimated Reading Time: 16 minutes

Psst... Hey, you. Yes, you. 👀 

Want to uncover the clandestine world of marketing and DTC secrets?

Well, prepare yourself for a journey into the shadows. We've got an exclusive scoop on how the Barbie Movie is unleashing mind-bending brand magic that will leave you questioning reality.

 But that's not all.

Brace yourself for the enigmatic power of Drip—a stress-free e-commerce platform with an eerie allure.

And hold on tight as we unravel the mysterious Amazon adventure of Blake Lively, where a delivery gone wild reveals a hidden truth. Snapchat's link extravaganza and TikTok's Prime Day storm hold secrets you can't afford to miss.

Plus, Shopify's AI-powered sidekick will make you question the limits of technology. Top it off with our clandestine reads of the week and the covert job opportunities waiting on the HTE Job Board.

Get ready, for the truth lies within the shadows of these intriguing marketing tales... 

Here is what we have for you today:

🚀 Unleashing Brand Magic: How the Barbie Movie Transforms DTC Brands into Blockbuster Sensations

💧 E-commerce Potential with Drip: All In One, Stress-Free

🌟 Ad Of The Week: Betty Buzz's Amazon Adventure: Blake Lively Finds Herself Surrounded by Toucans in a Delivery Gone Wild!

🛍️ Amazon Embraces Livestream Shopping to Boost Prime Day Offers

🔗 Snapchat Unleashes Link Extravaganza: Users Can Now Showcase Multiple Links on Profiles

📺 TikTok Takes Prime Day by Storm with Over 400 Million Views on Shopping Content

⚡ Shopify Introduces AI-Powered Sidekick to Streamline Merchant Tasks and Boost Efficiency

📕 Top Reads Of The Week

⚙️ HTE JOB BOARD: Plenty Of Jobs Await You!

Unleashing Brand Magic: How the Barbie Movie Transforms DTC Brands into Blockbuster Sensations

Get ready to have your socks knocked off because the highly anticipated Barbie movie is about to hit the silver screen, and it's not just another flick.

No, no, my friend! This cinematic masterpiece is about to shake up the world of DTC brands and e-commerce businesses in the most epic way possible!

As we countdown to the opening weekend, these brands are on the edge of their seats, eagerly awaiting the box office returns, knowing that this movie has the potential to change the marketing game forever.

So, grab your popcorn, buckle up, and prepare to dive headfirst into the dazzling and imaginative world of the new Barbie movie!

Unleashing a Brand Revolution

Get ready to witness a seismic shift in marketing because the Barbie movie will unleash a brand revolution like no other!

We're throwing out the tired old rulebook and rewriting the script on how DTC brands connect with their audience.

It's a marketing revolution that will make heads spin and make your competitors green with envy!

The Barbie movie isn't just about watching; it's about experience! Imagine DTC brands collaborating with Barbie to create jaw-dropping limited-edition collections that embody the essence of the movie's iconic characters. It's like stepping into a whirlwind of fashion and beauty, leaving everyone in awe. We're discussing creating immersive experiences that transport customers into a world where their wildest dreams come true while proudly rocking your brand. Buckle up because this is going to be one exhilarating adventure!

It's time for DTC brands to shine brighter than ever before and take center stage in entertainment. By teaming up with Hollywood producers and the power of the Barbie movie, brands can create spectacular shows and movies that captivate audiences worldwide. Get ready to see your brand become a cultural phenomenon, with fans donning your merchandise, spreading the word like wildfire, and boosting your sales to new heights. This is your chance to showcase your brand's unique magic and embark on an extraordinary commerce adventure that will leave a lasting mark on the hearts and minds of your customers.

Embracing New Distribution Channels

Streaming platforms and networks are rolling out the red carpet for this new era of brand-produced entertainment. They're eager to showcase your dazzling content and collaborate with brands that bring the thunder! It's time to make waves and captivate audiences like never before.

With strategic partnerships, targeted advertising, and stardust, your brand's productions will reach the perfect audience, generate buzz, and catapult your e-commerce sales to dizzying heights.

The stage is set, the spotlight is beaming, and the Barbie movie is here to ignite a DTC brand revolution! It's time to unleash your creativity, rewrite the marketing script, and create a blockbuster success story for your brand. 🎉

Unleash Your E-commerce Potential with Drip: All In One, Stress-Free

Drip have mastered customer data to create mind-blowingly personalized journeys across channels.

Say goodbye to being overshadowed and hello to rivaling the big players. Drip empowers unique brands with powerful tools and a rebel spirit.

With a core of empathy and unwavering support, they'll help you conquer the e-commerce landscape.

Ad Of The Week: Betty Buzz's Amazon Adventure: Blake Lively Finds Herself Surrounded by Toucans in a Delivery Gone Wild!

You know Blake Lively as the enchanting star who sweeps us off our feet on the silver screen, but did you know she's also the proud mastermind behind Betty Buzz? It's not just any beverage brand—a flavor-packed, high-quality delight that'll leave your taste buds joyful! 🎬🍹✨

Betty Buzz is all about bringing you the very best regarding taste and ingredients. With sparkling flavors like refreshing lemon lime and zesty grapefruit soda, there's something to satisfy every craving. 🍋

But here's the best part: you can enjoy these sparkling wonders on their own for a delightful sip, or get a little creative and mix them with your favorite spirits for a quick and delicious cocktail! 🍹

And hey, here's a little secret bonus: we've heard through the grapevine that sipping on Betty Buzz might just make your hangover a little less harsh. So, not only do you get to indulge in incredible flavors, but you can also feel a bit better the next day. Talk about a win-win! 🙌

Oh, and here's a heads-up: if you decide to purchase through our retail links, StyleCaster may receive a commission. It's just our way of keeping the lights on and the creativity flowing!

And hey, the retailer may also receive some auditable data for their accounting purposes. It's all part of the behind-the-scenes magic. ✨

Amazon Embraces Livestream Shopping to Boost Prime Day Offers

Hey, did you hear the news? 

📢 Live selling is becoming big for companies like Shopify, TikTok, YouTube, Facebook, and Amazon!

They're all gaga over it, except for Facebook, which recently waved goodbye to its Live Shopping feature.

But fear not because Amazon is here to save the day!

They're going all-in on live streaming, making it a centerpiece of their famous Prime Day extravaganza in 2023. 🎉

Why are they obsessed? 🤔 

It's simple. With the massive amount of stuff available on Amazon, it can be overwhelming for shoppers.

So, live shopping guides them through the buying process and makes it a more engaging and enjoyable experience. Plus, it's a great way for Amazon to rake in more revenue and keep growing. 💰💪

Believe it or not, this live-selling trend started in China, where people were hooked on live-stream content and happily bought products they saw on screen in real-time.

But it took a bit longer for it to catch on in the US. TikTok, YouTube, and Shopify finally jumped on the bandwagon in 2022, offering live shopping features. However, Amazon has been rocking the live-streaming boat since 2019 with Amazon Live.

Here's the juicy part: social media influencers hosting live shopping shows on Amazon can earn hefty commissions. We're talking anywhere from 2% to 20%, depending on the category and items they sell. 💸 Talk about making a bank! No wonder Amazon is going full steam ahead.

Experts predict that livestream sales in the US will hit a staggering $50 billion this year. Even eBay is eyeing a piece of the action, planning to expand its eBay Live into more shopping categories. And who knows, maybe Facebook will change its tune and bring back live shopping, especially with Meta shifting its focus to traditional social media.

Snapchat Unleashes Link Extravaganza: Users Can Now Showcase Multiple Links on Profiles

With its latest feature rollout, Snapchat is ready to take your visibility game to a whole new level. Brace yourselves for the ultimate link extravaganza! Picture this: you can now flaunt not just one but multiple links on your Snapchat profile. Oh yes, you heard that right! The photo-messaging app has partnered with the cool cats at Linktree to make this dreamy feature a reality. And let me tell you, it's causing waves of excitement among Snapchat's cult-like user base, including the hip crowd in India.

So, what's the deal with Linktree? 

Well, it's like a digital organizer extraordinaire, allowing you to gather all your fabulous links in one place. You can now compile a dazzling collection of links related to your work, your online presence on other apps, or anything else that tickles your fancy. Once you've created your Linktree page, simply add that snazzy address to your social media profiles, and voila!

Linktree took to Twitter to spill the beans about this game-changing partnership. They couldn't contain their excitement, stating, "And with Linktree being the exclusive link-in-bio platform for Snapchat public profiles, it's never been easier to bring your followers deeper into other channels you're on."

But wait, there's more! In addition to giving you the power to showcase your digital prowess, Linktree is going the extra mile to boost your visibility on its platform. They're like your visibility cheerleaders, rooting for you every step of the way. And as if that wasn't enough, they're sweetening the deal with three months of premium services for Snapchat users.

You can jazz up your Linktree profile with email IDs and phone number collections and even ride the NFT wave like a boss. It's a visibility bonanza, my friends!

Now, let's dive into how this feature will impact the marvelous world of DTC brands and marketers:

  1. Amplified Reach: DTC brands now have the power to unleash a flurry of links, directing Snapchat users to their website, social media havens, product pages, and every digital nook and cranny that defines their brand. It's like a virtual breadcrumb trail leading straight to brand euphoria.

  2. Aesthetically Superior Brand Identity: Marketers can weave a captivating brand tapestry by curating a delightful collage of links, showcasing their dazzling array of online platforms and captivating content. It's a symphony of brand storytelling, my friends.

  3. Seamless Customer Journey: By providing easy access to various touchpoints like email and phone contact information, DTC brands can craft a smooth sailing customer journey, fostering meaningful connections and epic loyalty. It's like a digital love affair, blossoming in the realms of customer delight.

  4. Conversion Fiesta: Oh, the wonders of including NFTs on Linktree profiles! DTC brands can dazzle their audience with exclusive, limited-edition digital marvels, unlocking the gateway to conversions galore. It's like owning a piece of the digital universe, turning heads and hearts.

  5. Augmented Reality Awesomeness: Hold on to your hats because Snapchat's AR magic can be combined with the multiple-link feature, creating mind-bending shopping experiences. Imagine trying on virtual fashion, experiencing products in 3D splendor, and making purchases right within the Snapchat app. It's like stepping into a digital wonderland of retail therapy.

As the creator economy dances to the beat of innovation, social networking platforms are pulling out all the stops to cater to the needs of creators and marketers. Instagram moved, and now Snapchat is strutting its stuff with the multiple-link extravaganza. It's a wild ride of visibility empowerment, where DTC brands and marketers can bask in the limelight, engage users like never before, and ignite a fiery storm of conversions.

TikTok Takes Prime Day by Storm with Over 400 Million Views on Shopping Content

TikTok just had a Prime Day extravaganza like no other! 

The biggest social commerce event in the U.S., Prime Day, took TikTok by storm, racking hundreds of millions of views on Prime Day-related content. It's a retail frenzy growing year after year, and this time around, it hit a staggering milestone.

Videos tagged with #primeday, #primeday2023, and #amazonprimeday2023 captured the attention of TikTok users, amassing over 400 million views in just 48 hours, starting on July 11th. Talk about going viral! TikTok's rise in popularity in the U.S. has fueled the demand for shopping-related content, and users are flocking to the platform for their retail fix.

Now, let's talk about the power of TikTok in the shopping world. Sure, Facebook and Instagram are essential channels for advertising, but TikTok takes it up a notch. It's not just an advertising network; it's a platform that influences shopping decisions through user-generated organic content. TikTok has become the holy grail of shopping discovery, unlike Facebook and Instagram, where such content doesn't thrive similarly.

It's no wonder that "TikTok made me buy it" is becoming a common phrase among shoppers.

Why did TikTok steal the show during Prime Day? Well, it's simple. Amazon's live videos accompanying the event were a snooze fest. With an overwhelming number of deals, it was like finding a needle in a haystack to discover products shoppers would like. So, where did shoppers turn when faced with the daunting task of figuring out what to buy on Prime Day?

You guessed it—TikTok became their go-to destination for inspiration and recommendations.

Here's the kicker: despite the mind-boggling number of views TikTok generated during Prime Day, they didn't make a dime from it. The conversion rate was lackluster, with only a few posts providing direct links to Amazon.

But fear not; TikTok has big plans.

They're not content with being just a spectator in the shopping world. They're launching a native checkout experience, transforming TikTok into a full-fledged marketplace.

They're even dipping their toes into being a retailer, sourcing goods directly.

TikTok wants a piece of that shopping pie!

TikTok is revolutionizing how we shop. It's a whirlwind of creativity, inspiration, and retail therapy packed into bite-sized videos.

Prime Day was just the beginning—TikTok is ready to take the shopping world by storm, one dance and product recommendation at a time.

Shopify Introduces AI-Powered Sidekick to Streamline Merchant Tasks and Boost Efficiency

StoreHero, an all-in-one dashboard, aggregates multiple apps and platforms for Shopify merchants. With a focus on profitability, it streamlines operations within the Shopify ecosystem.

These AI-driven tools bring efficiency and convenience to online stores, making merchant life much easier.

Get ready to embrace the future of e-commerce with Shopify's superpowered solutions.

📕 Top Reads Of The Week

⚙️ HTE JOB BOARD: Plenty Of Jobs Await You!

➡️ Management Accountant - Clear Course

➡️ Wholesale Channel Lead - Driftaway Coffee

➡️ Associate Consultant (Global Benefits) - Lockton

➡️ Senior Customer Marketing Officer - SQA

➡️ Senior Marketing Executive - The British Red Cross

CHOOSE SUCCESS below, and have a great weekend! Get that D2C business runnin’.