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#191 HTE - 1 New Notification 🔔
Hola Readers!
Welcome to HTE's electrifying newsletter, where boredom meets its demise and the weekend springs to life! 🎉
We're here to infuse your day with a hefty dose of fun, laughter, and mind-blowing tips for DTC (Direct-to-Consumer) brands.
But hold on tight because we've got even more in store for you! 😮
But that's not all! 🌟
We'll also unveil the hidden secrets behind successful influencer marketing campaigns, dish out the ultimate recipe for creating viral content, and take you on a thrilling journey into the captivating world of experiential marketing. 🚀
So grab your favorite beverage, buckle up, and get ready for an adrenaline-fueled adventure through the dazzling realms of marketing brilliance! 🌈
Let's dive into this captivating issue and transform your weekend into a whirlwind of excitement! 💥
🍎 Apple's Tap to Pay: Taking the World by Storm and Revolutionizing E-commerce!
🌱 Why Your Brand Should Dive Deep into the Organic Content Pool!
🥇 Brand Of The Week - Dash
🇬🇧 From the US to the UK, Temu Tops the Charts!
🎁 Brand Deals Of The Week
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Apple's Tap to Pay: Taking the World by Storm and Revolutionizing E-commerce
Apple's Tap to Pay feature has made its grand entrance in Australia, bringing in-person contactless payments to local businesses through partner-enabled iOS apps. This move is set to revolutionize the Australian payments market, with Westpac and Tyro Payments leading the way as the first payment platforms to offer Tap to Pay to their business customers.
But they're not alone—other notable players like Stripe and Till Payments have plans to make this feature available in the coming months. So why Australia? Well, Australia has long been recognized as one of the most digitally advanced payments markets, making it a prime opportunity for Apple to expand its Tap to Pay offering.
According to Marqeta's 2022 State of Consumer Money Movement report, a staggering 83% of Australian consumers used a mobile wallet in the last year, compared to 71% of their US counterparts. Furthermore, 69% of Australian respondents expressed enough confidence in mobile wallets to leave their physical wallets at home—a remarkable 23% higher than the percentage of US consumers who shared the same sentiment.
With an estimated 4.7 million Australian consumers expected to embrace proximity mobile payments this year, accounting for 21.2% of the country's population, it's clear that Tap to Pay has a massive growth potential in this tech-savvy market.
For Apple, Tap to Pay represents a significant opportunity as it marks their first foray into merchant-facing payments products. This feature allows Apple to capitalize on non-Apple Pay transactions, opening up a new revenue stream for the company. Additionally, it brings more small businesses into Apple's ecosystem, and as these businesses become familiar with the benefits of Tap to Pay, they may be more inclined to start accepting Apple Pay as well. This, in turn, leads to increased wallet spend within Apple's expanding financial services portfolio.
Tap to Pay is just one example of Apple's deeper dive into the world of financial services. Recently, Apple partnered with Goldman Sachs to launch a high-yield savings account, which has quickly gained popularity among millennials and Gen Zers. This move demonstrates Apple's commitment to providing a comprehensive range of financial products and services to its customer base. In line with this strategy, Apple is also gearing up for the full launch of its buy now, pay later (BNPL) solution, Apple Pay Later.
Although currently on an invite-only basis, Apple Pay Later is expected to have a full rollout this summer, further cementing Apple's position in the financial services landscape.
So, how does Tap to Pay and Apple's broader financial services expansion impact e-commerce brands? The introduction of Tap to Pay in Australia presents a wealth of opportunities for these brands. Firstly, it offers a seamless and secure payment method for customers, enhancing the overall shopping experience. With the rising popularity of mobile wallets in Australia, e-commerce brands that embrace Tap to Pay are likely to attract more customers who are eager to make fast and convenient purchases.
Moreover, by accepting Tap to Pay, e-commerce brands can tap into Apple's vast user base and ecosystem, potentially reaching a wider audience. As more small businesses adopt Tap to Pay, customers who are already accustomed to using Apple Pay may be more inclined to choose merchants that offer this payment option. This presents an excellent opportunity for e-commerce brands to increase their customer base and foster customer loyalty.
Additionally, the launch of Tap to Pay reinforces Apple's commitment to financial services, which in turn bolsters consumer trust in Apple's ecosystem. With a growing number of consumers embracing mobile wallets and showing confidence in leaving their physical wallets behind, e-commerce brands that align themselves with Apple's financial offerings can enhance their reputation as innovative and customer-centric brands.
In conclusion, Apple's introduction of Tap to Pay in Australia marks an exciting development in the country's payments landscape. With high adoption rates of mobile wallets and a digitally advanced consumer base, Tap to Pay has the potential to reshape the way Australians make in-person payments. For Apple, this represents a new revenue stream and an opportunity to expand its ecosystem. As e-commerce brands embrace Tap to Pay, they can benefit from seamless and secure transactions, access to Apple's user base, and enhanced customer trust. The future of payments in Australia is tapping into a new era, and the possibilities for e-commerce brands are boundless.
🌱 Why Your Brand Should Dive Deep into the Organic Content Pool!
In the digital age, organic content has become the heart and soul of successful brand marketing strategies. It's the secret sauce that can elevate your brand's visibility, engagement, and overall growth. So, buckle up and get ready to explore why your brand needs to go all-in on organic content and some tips to help you along the way.
Build Authentic Connections: Organic content allows you to connect with your audience on a deeper level. By creating valuable, informative, and entertaining content, you can build trust and credibility with your audience. Authentic connections foster brand loyalty and advocacy, leading to long-term relationships with your customers.
Boost Brand Awareness: Organic content acts as a powerful tool for increasing brand visibility. When you consistently provide valuable content, your brand becomes synonymous with expertise and authority in your niche. This not only helps you attract new customers but also keeps your brand top of mind for existing ones.
Drive Organic Traffic: Creating high-quality organic content helps boost your website's search engine rankings. By incorporating relevant keywords, optimizing meta tags, and producing valuable blog posts, videos, or podcasts, you can attract organic traffic from search engines. Increased organic traffic means more potential customers discovering your brand and products.
Cost-Effective Marketing: Compared to paid advertising, organic content can be a cost-effective marketing strategy. While paid ads have their place, organic content allows you to reach a wider audience without the need for a hefty ad budget. With creativity and consistency, you can generate significant returns on your investment in organic content.
Establish Industry Authority: Organic content gives you a platform to showcase your expertise and establish yourself as a thought leader in your industry. By sharing valuable insights, industry trends, and expert opinions, you position your brand as a go-to resource for information. This builds trust and confidence in your brand, attracting customers who see you as a knowledgeable authority.
Foster Engagement and Conversation: Organic content invites conversation and engagement with your audience. By encouraging comments, questions, and shares, you create an interactive community around your brand. Engaging with your audience builds a sense of belonging and fosters a loyal community of customers who feel connected to your brand.
Adapt to Algorithm Changes: Paid advertising is subject to ever-changing algorithms and platform policies. Organic content, on the other hand, provides a more stable foundation for your brand's visibility and growth. By consistently delivering valuable content, you can adapt to algorithm changes and maintain a strong online presence regardless of external factors.
Showcase Brand Personality: Organic content allows you to showcase your brand's personality, values, and unique voice. By infusing your content with your brand's tone and style, you create a distinct identity that resonates with your target audience. This helps differentiate your brand from competitors and leaves a lasting impression on your audience.
Leverage User-Generated Content: Organic content goes beyond what you create yourself. It includes user-generated content (UGC) such as customer reviews, testimonials, and social media mentions. UGC adds authenticity and social proof to your brand, strengthening trust and attracting new customers through the power of word-of-mouth.
Long-Term Benefits: Organic content is an investment in your brand's long-term success. While the impact of paid ads may diminish once the campaign ends, organic content continues to deliver value over time. High-quality blog posts, videos, and other forms of content can generate ongoing organic traffic, engagement, and conversions for months or even years.
In conclusion, going all-in on organic content is a strategic move for any brand looking to establish a strong online presence, engage with their audience, and drive sustainable growth. By building authentic connections, boosting brand awareness, and leveraging the power of organic traffic, your brand
Brand Of The Week - Dash
Introducing Dash, the brand that believes in the power of small steps towards a healthier lifestyle. With their range of innovative products, they aim to make it a breeze for you to embrace whole, natural foods and feel your absolute best. Say goodbye to processed meals and hello to a world of real, nourishing goodness!
🍹 SMOOTHIES ON THE GO! 🚀
Dash brings you the ultimate solution for your on-the-go smoothie cravings. Their Portable USB Blender is a game-changer! Now, you can whip up fresh and delicious smoothies, shakes, and more wherever you are. Whether you're off to work, hitting the gym, or exploring the great outdoors, this handy blender ensures that you never have to compromise on your healthy habits.
🥚 Get Egg-cited for Spring! 🌷
Breakfast lovers, rejoice! Dash has a treat in store for you with their Rapid Egg Cooker. Say goodbye to the hassle of boiling water on the stove, because this nifty gadget takes care of everything. It delivers perfectly cooked eggs in record time, leaving you with more minutes to savor that delicious morning meal. Whether you prefer soft-boiled, hard-boiled, or poached eggs, Dash has you covered.
With Dash, your journey towards wellness becomes a delightful adventure. They're here to support you every step of the way, making it easier than ever to embrace a healthier lifestyle. So, why wait? It's time to join the Dash movement and experience the joy of preparing and enjoying real food in a fun and convenient way. Get ready to take charge of your well-being with Dash! 🥗🥕🎉
From the US to the UK, Temu Tops the Charts!
📱 App Store Sensation: From the US to the UK, Temu Tops the Charts!
Calling all savvy shoppers! Brace yourselves for the arrival of Temu, the discount e-commerce sensation that has taken the US by storm and is now making waves across the pond. With millions of downloads and a catchy tagline that screams "shop like a billionaire," Temu is here to revolutionize your shopping experience.
🌍 Global Marketing Blitz: Millions Spent on Social Media and Super Bowl Ads!
Thanks to a massive investment in social media marketing, Temu has already become a household name. The Chinese-owned company didn't hold back, placing over 8,000 ads on Meta (formerly Facebook) platforms in 2023. And that's not all! Temu even splurged a whopping $14 million (£11.2 million) on two show-stopping Super Bowl commercials. Talk about making a grand entrance!
💸 Unbelievable Deals: Lightning Strikes with Up to 99% Off!
Prepare to have your mind blown! Temu offers mind-boggling discounts, with their lightning deals slashing prices by up to a staggering 99%. Yes, you read that right – mere pennies can score you incredible products. But hold on, you might wonder if it's too good to be true. Well, get ready to be pleasantly surprised!
🌟 The Temu Phenomenon: Shein's Cool Cousin and Discounters' Dream!
If you're a fan of bargain fashion sites like Shein or the irresistible deals on AliExpress and Wish, then Temu is your new best friend. This Chinese retailer brings you a treasure trove of clothing, homeware, jewelry, and cosmetics at prices that will leave traditional retailers scratching their heads. Why? Because Temu sources its products directly from Chinese sellers, cutting out the middleman and passing on the savings to you.
🤳 Influencers Unleashed: Temu's Secret Weapon!
What's the secret behind Temu's meteoric rise? Influencers, of course! Just like Shein, Temu has mastered the art of influencer marketing, and the results speak for themselves. According to data firm YipitData, Temu's gross sales skyrocketed from a modest $3 million (£2.4 million) in September to a mind-blowing $192 million (£154 million) in January. Talk about an influencer takeover!
So, what are you waiting for?
Download the Temu app now and unlock a world of jaw-dropping discounts and unbeatable deals. It's time to shop like a billionaire without breaking the bank. Temu is here to make your shopping dreams come true! 💰
Top Reads Of The Week
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
Director of E-Commerce - Robert Half
E-Commerce Key Account Manager - Schneider Electric
E-Commerce Marketing Specialist - Acushnet
E-Commerce Specialist - Klein Tools
E-Commerce Digital Designer II - Groove Commerce
CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.
