#186 HTE - Wake up and smell DTC! 👃🏻

May 03, 2023 • Estimated Reading Time: 14 minutes

🌞Wakey wakey, readers!☕️

Time to rise and shine and conquer the day ahead! Did you know that the first ever TV advertisement was aired in the US way back in 1941, promoting Bulova watches? Talk about a blast from the past!

But hey, just because marketing has been around for a while, doesn't mean it has to be snooze-worthy!

Get ready for HTE's weekly newsletter, packed with 💡tips and 🔧tricks to make your DTC brand sparkle like a diamond in the rough. We're here to make sure your business is anything but basic! So, grab your cup of coffee and let's dive in!

So, grab your cup of coffee and let's dive in!

This newsletter is going to dive into:

🤝 Pin it to Win it: Amazon and Pinterest Join Forces in Multi-Year Ad Partnership

📈 Maximizing Your Marketing: The Ultimate Guide to High-ROI Campaigns

👩🏻‍💼 Boost Your Ecommerce Sales with Retargeting and Remarketing Strategies: Key Points to Keep in Mind

🛍 TikTok Shops is Expanding! But Will Western Shoppers Finally Embrace In-App Buying?

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Pin it to Win it: Amazon and Pinterest Join Forces in Multi-Year Ad Partnership

Have you heard the news? Pinterest and Amazon have teamed up for a multi-year ad partnership! That's right, two of the biggest players in the game are joining forces to create a powerful advertising machine.

But why did they decide to partner up in the first place? Well, Amazon has had a bit of a challenge when it comes to advertising. They don't have a search engine like Google or a ton of new content like Meta or Tiktok. This means that they have a limited amount of keywords to use for their ad inventory. On the other hand, Pinterest has consistently been one of the highest-converting traffic sources for other websites. However, they are one of the lower-monetized sites that sells ads in the industry.

Enter Bill Ready, the ex-Google and Paypal executive, who wasted no time in tying up Pinterest with one of the rising stars in advertising -- Amazon. And let me tell you, this partnership could be a game-changer. Pinterest's content gives Amazon's ad inventory wider reach in terms of visitors, demographics, and purchase funnel intent. Plus, Pinterest is often higher in the funnel than Amazon, meaning that they can help drive even more potential customers to the platform.

But wait, could Pinterest be a future acquisition target for Amazon? While Pinterest does have some social elements, it's not as sticky as the big social media sites. However, their content could be an interesting addition to Amazon's content properties. But let's not get ahead of ourselves just yet.

At this point, Pinterest has no path to unseating any of the giants. The Power Law applies to the Internet, so unless they consistently take share from another major player, it's better for them to partner with one of the majors. And the only ad networks gaining share at this stage are Amazon, Tiktok, and to a much lesser extent, Walmart.

Partnering with Tiktok was a no-go, and if Pinterest partnered with Google or Meta, it could spell the end of their independence over time. Amazon was the only one who gave them the flexibility they needed and could even provide a path to exit in the future. Perhaps Pinterest could become an Amazon Buy With Prime partner for their brand advertisers. Shoppable pins combined with Amazon inventory could be another interesting direction for the two companies.

So, what does this mean for the future of Pinterest and Amazon? Well, at the very least, Pinterest is trying new things under Bill Ready. And with Amazon's help, they could potentially become an even more powerful force in the world of advertising. Who knows, maybe they'll come up with something even more revolutionary in the future. For now, we'll just have to wait and see what these two juggernauts can accomplish together.

Maximizing Your Marketing: The Ultimate Guide to High-ROI Campaigns

You got it! Running high-ROI campaigns doesn't have to be a daunting task. With the right strategy and a little bit of creativity, you can take your campaigns to the next level.

So let's dive in and explore everything you need to know to run successful, high-ROI campaigns!

👉 Tip #1: Define your goals and KPIs

Before launching any campaign, it's important to define your goals and key performance indicators (KPIs). This will help you measure your success and ensure that your campaign is driving real results. Whether you're aiming to increase sales, generate leads, or build brand awareness, be sure to set clear goals that align with your overall business objectives.

👉 Tip #2: Know your audience

To create a successful campaign, it's crucial to know your audience inside and out. This includes understanding their demographics, interests, and pain points. By tailoring your campaign to your target audience, you can create a more personalized and engaging experience that resonates with your customers.

👉 Tip #3: Choose the right channels

When it comes to running high-ROI campaigns, choosing the right channels is key. Whether you're using social media, email marketing, or paid advertising, it's important to choose channels that align with your target audience and business objectives. By selecting the right channels, you can ensure that your message is reaching the right people at the right time.

👉 Tip #4: Create compelling content

No matter what channel you're using, creating compelling content is essential for driving engagement and conversions. This can include everything from eye-catching graphics and videos to persuasive copy that speaks directly to your audience's pain points. By creating content that resonates with your audience, you can capture their attention and keep them engaged throughout the campaign.

👉 Tip #5: Optimize your campaigns

To maximize your ROI, it's important to continually optimize your campaigns based on performance data. This can include testing different variations of your content, adjusting your targeting parameters, and tweaking your campaign settings to improve results. By constantly monitoring and optimizing your campaigns, you can drive even better results over time.

👉 Tip #6: Leverage the power of social proof

One powerful way to boost your campaign's ROI is by leveraging the power of social proof. This can include showcasing customer reviews, testimonials, and case studies to demonstrate the value of your product or service. By providing social proof, you can build trust and credibility with your audience, ultimately leading to higher conversions and sales.

👉 Tip #7: Invest in retargeting

Retargeting is a powerful way to re-engage customers who have previously interacted with your brand. By using retargeting ads, email campaigns, or other tactics, you can remind customers of your brand and encourage them to come back and make a purchase. This can be a highly effective way to drive conversions and maximize your ROI.

By following these tips and putting in the effort to create high-ROI campaigns, you can take your marketing efforts to the next level.

Whether you're a small business owner or a marketing professional, these strategies can help you achieve real results and drive business growth. So let's get started and make those campaigns a success! 🚀📈💰

Boost Your Ecommerce Sales with Retargeting and Remarketing Strategies: Key Points to Keep in Mind

Retargeting and remarketing strategies are essential for any business that wants to increase their sales and revenue in today's highly competitive ecommerce landscape.

These strategies help businesses to reach potential customers who have already expressed interest in their products and services, but have not yet made a purchase.

Here are some key points to keep in mind when it comes to implementing retargeting and remarketing strategies in your ecommerce DTC marketing campaigns:

  1. Define your audience: Before you start retargeting or remarketing, you need to have a clear idea of who your target audience is. This involves understanding their interests, behavior patterns, demographics, and the type of products they are looking for. This information can be collected using various data analytics tools.

  2. Use retargeting ads: Retargeting ads are a great way to re-engage potential customers who have visited your website but have not made a purchase. These ads can be targeted at specific audiences based on their browsing behavior, such as product pages they have visited, items they have added to their cart, or pages they have spent the most time on.

  3. Use remarketing emails: Remarketing emails are another effective way to re-engage potential customers who have shown interest in your products. These emails can be targeted at customers who have abandoned their carts, downloaded content, or signed up for a newsletter. They can include personalized product recommendations, discounts, and other incentives to encourage customers to complete their purchase.

  4. Personalize your campaigns: Personalization is key when it comes to retargeting and remarketing strategies. By creating personalized campaigns based on customer behavior, interests, and demographics, businesses can increase engagement and conversions. This can be achieved by leveraging AI-powered marketing automation tools or data analytics platforms.

  5. Measure and optimize: Like any other marketing strategy, retargeting and remarketing campaigns should be regularly measured and optimized to ensure they are driving results. This involves tracking key metrics such as click-through rates, conversion rates, and revenue, and using this data to make informed decisions about campaign optimizations.

Retargeting and remarketing strategies are crucial components of any successful ecommerce DTC marketing campaign.

By leveraging these strategies, businesses can reach potential customers who have already shown interest in their products, increase engagement and conversions, and ultimately drive sales and revenue.

To make the most of these strategies, businesses should focus on defining their target audience, creating personalized campaigns, and measuring and optimizing their results

TikTok Shops is Expanding! But Will Western Shoppers Finally Embrace In-App Buying?

🎉 TikTok is expanding its in-app shopping experience with the aim to invite more businesses into its shop test, before rolling out to all US retailers.

After a successful partnership with selected US businesses last year, TikTok is looking to introduce more brands to its shopping platform.

👀 TikTok Shop

TikTok Shop is the new one-stop e-commerce solution for driving sales and brand growth on TikTok.

Users are now able to discover and purchase products from their favorite creators and brands in one seamless experience.

📈 The Growing Popularity of TikTok Shops

With 83% of users saying that TikTok plays a role in their purchase decisions, it’s more important than ever to make your brand and products discoverable to the fastest growing community in the world.

TikTok Shops is gaining popularity in Southeast Asia, especially in Indonesia, where it racked up a gross merchandise value of $4.4 billion over 2022.

💰 Revenue Stream

In-stream shopping has become the key revenue stream for the local version of TikTok, called Douyin, in China.

It has also been a winner in other Asian regions, but Western audiences haven’t shown the same inclination towards in-app shopping, with TikTok struggling to gain traction with its various pushes on boosting shopping take-up.

🛍️ In-Stream Shopping

TikTok first launched Shops in the UK in 2021, and it continues to steadily expand on its in-stream shopping functionality.

However, it hasn’t been a massive hit for the app just yet. Live stream shopping has been a massive hit in China, but for whatever reason, Western audiences haven’t shown the same interest.

👨‍💼 TikTok Shop Beta

TikTok is now expanding access to its in-profile product display option, with some retailers receiving this notification this week.

TikTok is looking to invite more businesses into its shop test before a broader roll-out to all US retailers.

🚶‍♂️ Western Consumer Behavior

It seems that Western consumers are largely stuck in their ways, and still, for the most part, prefer walking the aisles and seeing the items that they’re buying.

Even after the pandemic, when online shopping reached record highs due to lockdowns, consumers didn’t stick with it, which doesn’t bode well for a broader shift anytime soon.

👩‍💻 Online Shopping

While online shopping is expanding steadily over time, there remains a real resistance among shoppers to going all-in on the process.

Scams, distrust of platforms with our data, and threats to security all remain factors that have slowed broader adoption of live shopping.

It’s likely to remain a gradual progression, as opposed to people suddenly taking up more in-stream buying processes.

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Ecommerce Specialist - Tekton

Ecommerce Specialist - BenQ North America

Ecommerce Manager - US Enhanced

Release Manager - Groupsoft

Manager, E-Commerce - Starcom

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.