#185 HTE - Ding Dong: DTC just dropped a notification bomb! 🚨

April 29, 2023 • Estimated Reading Time: 12 minutes

Hola Readers, 

Greetings to all you awesome folks out there in ecommerce land!

Did you know that some of the most successful DTC brands started off as simple ideas in their founders' apartments or garages?

For example, Dollar Shave Club was created by its founder, Michael Dubin, in his apartment's bathroom, and it eventually grew to be a billion-dollar company!

So, if you're just starting out with your own DTC brand, remember that even the biggest successes often begin with humble beginnings.

Hope you're feeling charged up and ready to take on the day like a boss. Because, guess what?

HTE’s newsletter is about to bring you some seriously wicked tips and tricks for DTC brands that will have you crushing your goals like nobody's business!

We're going to jump into the nitty-gritty of all things DTC, and we're not holding back! Get ready for a deep dive into the world of ecommerce, where we'll be exploring everything from the latest trends and strategies to the hottest tips and tricks.

So sit tight, because this is going to be one wild ride!

📱 Google Says Goodbye to Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems

📈 Customization is Key: How to Grow Your Business with Made-to-Order Production!

🚨 Job Board is Live!

🥇 Brand Of The Week - Organifi

🤖 Meta shifts focus to boost ad performance with AI automation, causes trouble for FB and IG shops in APAC 

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Google Says Goodbye to Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems

🚨 Big news! Google has updated its ranking systems page, and it's time to get excited... or maybe not? 😅

Let's dive in and see what's up!

🔍 Google has removed not one, not two, but four ranking systems from its list. Say goodbye to the page experience system, mobile-friendly ranking system, page speed system, and secure sites system. But wait... were these ranking systems ever significant? 🤔

💡 According to industry experts, these algorithms were more like tiny ghosts that barely made a dent in your rankings. So, maybe this is proof that they were never really that important? Who knows!

📈 The page experience system, which was recently dropped by Google, was more of a concept than an actual ranking system. Google's FAQs on this change said that page experience signals, such as Core Web Vitals, mobile-friendly, HTTPS, and no intrusive interstitials, are still worth paying attention to, even if they don't directly inform ranking.

🤔 So, what does this mean for the "page experience update?" Well, it was just a concept to describe a set of key page experience aspects for site owners to focus on. It didn't combine all these signals into one single "page experience" signal.

💬 John Mueller of Google commented on this change, saying that people were hyper-focused on these numbers, and that's not a good use of time and energy. So, maybe we shouldn't worry too much about these removed ranking systems after all!

🤯 Fun fact: Google didn't rename the "product reviews system" to just the "reviews system" on the updated page. 🤔 Maybe they forgot or they just wanted to keep us on our toes? Who knows!

💻 That's all for now, folks! What do you think about these removed ranking systems? Were they just a fake carrot and stick?

Customization is Key: How to Grow Your Business with Made-to-Order Production!

Are you ready to learn how to grow your business with made-to-order production? Let's have some fun and get creative with it! Here are some tips to help you out:

👉 Tip #1: Offer a variety of customization options to give customers more control over their orders. This can help you stand out from competitors and appeal to a wider audience. 👕

👉 Tip #2: Use technology to streamline your production process and reduce turnaround times. By automating certain tasks, you can save time and increase efficiency. ⏰

👉 Tip #3: Use social media to showcase your made-to-order products and engage with your audience. This can help you build brand awareness and create a community of loyal customers. 👍

👉 Tip #4: Collaborate with other businesses or influencers to expand your reach and tap into new markets. This can help you grow your business and gain more exposure. 🚀

👉 Tip #5: Offer exceptional customer service to create a positive experience for your customers. This can help you build trust and loyalty, leading to repeat business and referrals. 🤗

By following these tips and embracing made-to-order production, you can grow your business and stand out from the competition. Let's get started! 🚀

Job Board Is Live! 

Exciting news!

HTE's job board is now LIVE and ready for action! 💻🔍

Millions of jobs await you, just a click away! 🌍

With our powerful search filters, resume tools, and company reviews, you can find the perfect job that matches your skills and career goals! 🚀

Explore and browse through all the open job positions available on the web 🌐, and get a personalized salary estimate tailored to your unique skills and experience. 💼📈

Plus, with over 600,000 company reviews from all around the world, you can make informed decisions about potential employers! 🌍📝

Don't wait, take the next step in your career and start your job search with HTE now!

Happy job hunting! 🎉💼🔍💪

Brand Of The Week - Organifi

🌿Organifi started off as a superfood juice blend company and grew into a whole health-and-wellness brand. 🌟

They've got health coaches and a community of supporters that cheer you on and keep you accountable. 🔥

One thing that sets Organifi apart from other brands is that they're dead-set on making green juice taste yummy. 🤤

The founder said it took over 50 tries before they nailed the classic Organifi flavor. 😮

So what's their secret sauce? 🤔

Well, Organifi has built an amazing community of customers, influencers, and brand ambassadors on social media.

They also use YouTube and paid video ads to establish themselves as experts in health and wellness 💪.

And with the help of some fitness and nutrition influencers, they've been able to reach and inspire even more people.

We're totally into Organifi because they're all about originality and community 👏. Their products are one-of-a-kind, and their community is full of positive vibes, excitement, and loyalty. 🤗

Meta shifts focus to boost ad performance with AI automation, causes trouble for FB and IG shops in APAC 

Starting August 10th, businesses in the Asia Pacific region won't be able to host shops on Facebook and Instagram pages or use product tagging unless they have a shop checkout enabled in the US. Meta, the parent company of these social media giants, is focusing its resources on products that offer the highest performance and ROI, including Advantage+ shopping campaigns, messaging, and Reels.

🌏 Seven markets exempt 🌟

But don't panic just yet! Businesses in seven markets including Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand, can still host shops without checkout on Facebook and Instagram enabled. These are the markets where checkout is expected to be launched in the future, according to Meta. The company wants to make the transition as easy as possible for these select markets, and they will continue to support shops without checkout.

🙅 No shop? No features 🛑

Businesses outside these seven countries will lose the ability to host a shop on their Facebook or Instagram page unless they have a checkout on Facebook and Instagram enabled in the US. Without an accessible shop, they won't be able to use features associated with shops, including product tagging in posts, Reels, or Stories, and creating new custom/lookalike audiences derived from people who visited a shop.

👀 Ads with product tags still available 👍

Fear not! Ads with product tags will still be available on Instagram, enabling new and existing customers to discover a shop's products at scale via an experience that is independent of Shops. If you're actively leveraging ads with product tags, you don't need to take any action and your campaigns will continue uninterrupted.

🛒 Location matters 📍

Meta added that the location of a given shop will be determined based on the location of the commerce account associated with it. The location of the commerce account will be determined by the location of the user that created the account if the account was created after April 1st, 2023.

🛍️ Revamping commerce priorities 🎨

Meta's update on shops in the APAC region is part of its plan to revamp the shopping experience on its social media sites. Recently, Instagram announced that it would be revamping its navigation bar by removing its shopping tab from the main bar and replacing it with the Reels tab. While shopping is still part of the app, it won't have a prominent spot on the home feed.

💰 Social commerce still growing 📈

Meta may have hit a bump in the road with Instagram Shop, but social commerce is still growing. In fact, TikTok is already ahead of Instagram in social commerce experiences. Social commerce has taken a different route from a simple buy button. Users now enjoy "shoppertainment," a term coined by TikTok, with live sales, flash sales, product introduction videos, and demos. Influencers and celebrities are already hopping on the live sales format, and users love engaging with them directly.

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce & Digital Media Partner - XO from USA

E-Commerce Key Account Manager - Schneider Electric

Ecommerce Project Manager - Noom

Head of Ecommerce - Ambassador Theatre Group

Digital Trader Ecommerce - Procter and Gamble

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.