#183 HTE - AR you excited? We sure are! 🎉

April 22, 2023 • Estimated Reading Time: 11 minutes

Hello, people! 🎉

Good vibes and good times, that's what we're all about! Here's hoping your day is full of epic adventures and success. 💪

Now, let's talk shop - specifically, the world of Direct-to-Consumer brands! 📦 Almund's got the inside scoop on all the tips and tricks you need to make your brand shine bright like a diamond. 💎

But wait, there's more! Did you know that the first-ever DTC brand was actually started way back in 1995 by Dell Computers? 

That's right, they revolutionized the game by cutting out the middleman and selling their products directly to consumers. 💡

So buckle up and get ready to learn from the best - let's do this! 🚀

This newsletter is going to dive into:

🛍 Boost Your Ecommerce Sales in 2023 with Google Shopping & AI

🕸 Back for More: The Ultimate Tactic for Bringing Website Visitors Back to Buy!

🥇 Brand of the Week: Window Fleur

💬 Boost Your eCommerce Conversions with The ConvertWay's Powerful SMS and WhatsApp Marketing Features!

🪞 Snapchat takes AR & Influencer Marketing to Next Level with Mirrors and Revenue Share Program!

🎁 Brand Deals Of The Week

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Keep scrolling to the end and check out the exciting things that are still waiting for you!

Boost Your Ecommerce Sales in 2023 with Google Shopping & AI 🚀

Are you ready to take your ecommerce business to the next level? 💥

Look no further than Google Shopping and AI! 🤖

In a recent webinar with Google Shopping expert Malin Blomberg, we learned the top dos and don'ts for using AI to improve your return on ad spend (ROAS) and get your products in front of targeted, high-intent customers. Here are the key takeaways:

1️⃣ Optimize Your Titles & Data Don't just focus on bid levels – also pay attention to data quality! Use AI to help you uncover the best titles for your products and consider product-level data to get more granular in matching your products with converting search terms.

2️⃣ Optimize Your Campaigns Instead of using one ROAS target for your whole product line, try using profit on ad spend (POAS) or setting different ROAS per gross margin groups. AI tools can help with this optimization!

3️⃣ Gather More Click Data Use Tier Logic and AI to push low-click data up to higher tiers and optimize your campaigns. Activate the tail of the range of products and gather more click data to increase the predictability of AI.

4️⃣ Constantly Bid Higher with AI Get a share advantage by constantly bidding higher than your competitors. Use impression share to look at competitors' bids and always bid x% higher to stay visible. But be careful – only overuse if you're willing to take the risk!

5️⃣ Match the Best Price with AI Price your products competitively and adjust bids accordingly with AI. This lets you stop bidding on products that don't convert and boosts your conversion rates. Just remember to watch out for price differences and work on product pricing vs. competitors.

Back for More: The Ultimate Tactic for Bringing Website Visitors Back to Buy!

Are you ready for the ultimate tactic for bringing website visitors back to buy? Let's have some fun and get creative with it!

Here are some tips to help you out:

👉 Tip #1: Use retargeting ads to reach people who have already visited your website. This can help you stay top of mind and increase your chances of conversion. 👀

👉 Tip #2: Offer a discount or promotion to incentivize people to make a purchase. This can help push people who are on the fence about buying to take the leap. 🎁

👉 Tip #3: Create a sense of urgency by using limited-time offers or showcasing low inventory levels. This can encourage people to make a purchase before it's too late. 🔥

👉 Tip #4: Use email marketing to remind people of products they viewed or abandoned in their cart. This can help you keep your brand top of mind and increase the likelihood of a purchase. 📦

👉 Tip #5: Create personalized product recommendations based on people's browsing and purchase history. This can help you showcase products that are most relevant and interesting to them. 💻

👉 Tip #6: Provide exceptional customer service to create a positive experience for your customers. This can encourage them to come back and make repeat purchases in the future. 😃

There you have it, some fun and creative tips for bringing website visitors back to buy. Remember, building a strong relationship with your customers and providing value is key to creating loyal, repeat customers.

Let's go! 🚀

Brand of the Week: Window Fleur

Introducing the dynamic duo of blooms, Joe and Frannie! These two green-thumbed cousins co-founded Window Fleur with one goal in mind: to make your home beautiful from every angle.

With their mess-free, environmentally friendly, and easy-to-install window boxes, say goodbye to ugly windows and hello to bursts of colorful blooms!

And the best part?

They deliver pre-planted boxes straight to your door four times a year. Not only that, but their biodegradable bloom-filled refills are kind to the planet, and any excess stock is donated to charity.

So why not add some sunshine to your window sills with Window Fleur's seasonal boxes for every occasion? 🌻

Get your windows blooming with Window Fleur's fantastic flower boxes!

Meet the dynamic duo behind the brand - two cousins with a passion for all things flowery! 🌸

Their website is a haven for flower lovers, with all the tips and tricks you need to prepare the perfect window box for your home.

And it's not just about the boxes - Window Fleur has got your back when it comes to growing beautiful flowers too! 🌻

They've got all the advice you need to make your garden bloom.

Plus, even though they're a new brand, you can trust Window Fleur like family! 🤗

Boost Your eCommerce Conversions with The ConvertWay's Powerful SMS and WhatsApp Marketing Features!

Are you looking for a surefire way to boost your eCommerce conversions? Well, look no further than The ConvertWay!

With powerful features like Subscriber Opt-in, Cart Recovery, Broadcasting, Conversation, Win-back, Review/Feedback, and Subscriber Growth, you can take your SMS and WhatsApp marketing to the next level.

Rapidly grow your subscriber list and convert every website visitor into a loyal subscriber. Plus, build your own VIP list and welcome your subscribers with automation - all to maximize your eCommerce profitability!

And don't forget about the benefits of higher customer retention rates, repeat purchases, and increased average order volumes. With automation flows like cart recovery, win-back, and upselling, you can generate up to 30% additional revenue.

Best of all, you'll see a higher return on investment and increased engagement with cost-effective marketing messages.

Snapchat takes AR & Influencer Marketing to Next Level with Mirrors and Revenue Share Program!

Snapchat's Snap Partner Summit was a big hit this week, showcasing how brands can use the app's technology in exciting new ways.

And guess what? It's not just limited to the mobile app anymore!

AR Mirrors are Here! 👀

Snapchat is adding physical AR mirrors to its new AR Enterprise Services (ARES), which means brands can use Snapchat tech outside of the app!

These mirrors were previously used in-store for a Gen Z-centered Nike back-to-school store installation, and are currently being used in Men's Wearhouse to attract young formal suit shoppers.

Shopping Suite 🛍️

Snapchat's ARES also includes a Shopping Suite, which allows participating brands to embed Snapchat's 3D viewing, AR try-on, and online fit finder into their own apps or websites.

Brands like Goodr, Princess Polly, and Gobi Cashmere have already seen great results from these features, with increased conversion rates and revenue per visitor.

Influencer Love 👑

Snapchat also showed some love for influencers during the summit, announcing more initiatives to encourage influencer content on the app.

The company is now allowing more creators to offer ads in their Stories as part of the revenue share program.

Snapchat reported that viewership of Stories by creators in the program doubled year-over-year in the U.S. and highlighted influencer Alyssa McKay as a major success story with over 13 billion views on Snapchat.

Snapchat also revealed new criteria for joining the creator revenue program, requiring creators to have at least 50,000 followers, 25 million monthly views, 10 Stories a month, and other unnamed criteria.

And with a 170% year-over-year increase in time spent watching content, the short-video feature called Spotlight is becoming a serious competitor to TikTok.

The Future Looks Bright 🔮

Snapchat is constantly evolving, and with these exciting new updates and features, it's clear that the future is looking bright for the app and the brands that use it.

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

E-Commerce Specialist - Sprout

E-commerce Product Manager - Bosch

Senior Data Scientist, E-Commerce Product - Walmart

Director, eCommerce Fixed Income Sales - Standard Chartered Bank

CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.