#182 HTE - A Recipe For Brands! 👩🏻‍🍳

April 19, 2023 • Estimated Reading Time: 13 minutes

Hey there, you savvy e-commerce wizards and wizardesses!

HTE’s back with another dose of digital 💥 dynamite to kickstart your day!

Are you ready for a trip down memory lane? 🕰️

Let's travel back to the '90s when the first-ever online purchase was made - a Sting CD! 🎵

Who would've thought that this would lead to the online shopping frenzy we know today?

So, pour yourself a cup of ambition ☕, sit back, and get ready to receive some killer tips to supercharge your DTC brand.

We've got some juicy secrets to share, from slick marketing maneuvers to slick website optimization techniques - you won't want to miss it! 💡

Let's crush it, folks! The digital world is your oyster! 🌎🦪

Get ready for a rollercoaster of a newsletter! We promise you won't be disappointed! 🗞

🎵 Snapchat Gets Groovy with Music and Brings Magic to E-commerce

💬 Rev up Your Shopify Store's Revenue with The Convert Way's Texting Superpowers!

💵 Adventures in Advertising: Stretching Your Ad Dollars and Reaching New Audiences!

📈 Best Business Practices: Speed up your e-commerce site and watch those sales skyrocket!

🚀 Huboo and TikTok Shop Partner Up to Rock World of Social Commerce!

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

Keep scrolling until you hit the very end and get ready for what's coming your way - it's gonna be epic!

Snapchat Gets Groovy with Music and Brings Magic to E-commerce 🎵💫

Snapchat is getting even cooler, folks! 😎 

The parent company, Snap, has announced that it has signed deals with several music labels to expand its Sounds library. 🎵

This means that you can now include your favorite song clips in your Snaps and Stories! 🎉

The Participating Labels Are Lit! 🔥

Snap has partnered with some top-notch music labels, including UnitedMasters from the US, BUMA/STEMRA from the Netherlands, and SUISA Digital Licensing AG.

A selection of songs from singers and songwriters signed with UnitedMasters will be available in the SoundLibrary. 🎶

Snap is going all out to make sure that its users have a blast while using the app. By offering a wider range of music, Snap wants to enable discovery and make it easier for its users to express themselves creatively with the music they love.

Ted Suh, the global head of music partnerships at Snap, is excited about the new developments and said, "We are excited to expand the Snapchat Sounds experience as we continue building new tools and developing music industry relationships globally." 🌍

Snap is Bringing the AR Magic to E-commerce! 💫

Snapchat is not stopping at just music.

The company has launched a new business unit, Augmented Reality Solutions for Business (ARES), to provide augmented reality solutions to retailers and businesses.

With ARES, businesses can adapt Snap's AR features for their apps and websites to create more immersive experiences for their customers. 👀

Snap's AR technology is already popular among Snapchat users, who use it to add fun filters and animations to their Snaps.

Now, with ARES, businesses can leverage the same technology to create engaging experiences for their customers. Imagine being able to try on a new outfit virtually before making a purchase or seeing how a piece of furniture would look in your living room before buying it.

That's the kind of magic Snap is bringing to e-commerce. 🛍️

Safety First! 👶

Snap is not just about fun and games.

The company has also introduced safety features to ensure that its users are protected while using the app.

The age-appropriate filter and insights for parents help parents keep track of what their children are doing on the app and ensure that they are not exposed to any inappropriate content. 👨‍👩‍👧‍👦

Snap is All Over the Place! 🌟

Snap is not just limited to Snapchat anymore.

The company has also integrated its lenses into Microsoft Teams, making it easier for people to add a touch of fun to their work meetings. 😂

Snap is constantly innovating and coming up with new ways to make the app more exciting and engaging for its users.

From music to AR to safety features, Snap has got it all covered.

With Snap, you can express yourself creatively, connect with your friends, and now, even shop in a more immersive way. 🙌

Rev up Your Shopify Store's Revenue with The Convert Way's Texting Superpowers!

📱 Get ready to boost your Shopify store's revenue with The Convert Way's powerful SMS & WhatsApp messaging platform! 💰

Designed to optimize opens, clicks, and conversions, The Convert Way guarantees a 30% increase in revenue each month! 🚀

Say goodbye to boring, ineffective communication and hello to fun and engaging messages that will keep your customers coming back for more! 🎉

Don't miss out on the opportunity to take your Shopify store to the next level. Try The Convert Way today and watch your sales soar! 🤑

Adventures in Advertising: Stretching Your Ad Dollars and Reaching New Audiences!

Are you ready to stretch your ad dollars and access new audiences? Let's get creative and have some fun with it! Here are some tips to help you out:

👉 Tip #1: Use Facebook Lookalike Audiences to target people who are similar to your current customers. This can help you expand your reach and increase your chances of conversion. 🎯

👉 Tip #2: Utilize Google AdWords' Keyword Planner to find new, relevant keywords to target in your ads. This can help you reach people who are searching for products or services like yours. 🔍👀

👉 Tip #3: Use retargeting ads to reach people who have already interacted with your brand. This can help you increase conversions and build brand loyalty. 📈

👉 Tip #4: Experiment with different types of ad formats, such as video, carousel, and interactive ads. This can help you capture the attention of your audience and stand out from your competitors. 🎬

👉 Tip #5: Leverage influencer marketing to reach new audiences and build trust with your target customers. Find influencers who align with your brand values and audience, and create content that showcases your product or service. 🤳🤝

👉 Tip #6: Use social media advertising to target specific demographics and interests. This can help you reach people who are most likely to be interested in your product or service. 📱👍

👉 Tip #7: Don't forget to track and analyze your ad performance to optimize your ad dollars. Use analytics tools to measure your ad effectiveness and adjust your strategy accordingly. 📊💰

Best Business Practices: Speed up your ecommerce site and watch those sales skyrocket! 🚀

Are you tired of slow-loading websites turning your potential customers away?

Fear not, for we have some tips and tricks to optimize your site's speed and keep your customers happy!

🚀 Minimize HTTP requests First things first, let's talk about HTTP requests. These are the requests made by a browser to a server for resources needed to load a webpage. The more requests made, the slower the site will load. To minimize these requests, you can simplify your site's design and eliminate unnecessary elements. Remember, less is often more!

📷 Compress your images Images can be a major factor in slowing down your site's loading time. Luckily, there's an easy solution: compress those bad boys! Compressing images reduces their file size without sacrificing quality. There are plenty of tools available online to help you do this, so don't be shy to use them.

🌍 Use a content delivery network (CDN) A content delivery network (CDN) is a group of servers that work together to deliver content to users around the world. By using a CDN, you can reduce the distance between your server and your customers, resulting in faster loading times. Plus, a CDN can also improve your site's reliability and security.

💻 Test your site's speed Last but not least, make sure to test your site's speed regularly. There are many online tools available to help you do this, such as Google's PageSpeed Insights. By regularly checking your site's speed, you can identify any issues and address them before they turn into bigger problems.

So there you have it, my fellow ecommerce enthusiast!

Follow these tips and tricks to optimize your site's speed and keep your customers happy.

Huboo and TikTok Shop Partner Up to Rock World of Social Commerce! 🚀

Are you ready to hear about the latest trend that's going to take your e-commerce game to the next level?

We're talking about the partnership that's going to rock the world of social commerce - Huboo is now an official TikTok e-commerce fulfilment partner. 🤩

TikTok is on 🔥with over one billion monthly active users and a booming social commerce market that's set to be worth more than a TRILLION pounds in just a few years!

To keep up with the social selling revolution, TikTok has launched its dedicated eCommerce function - TikTok Shop - and has teamed up with Huboo to provide seamless and efficient fulfilment services to its sellers.

Seamless Integration for Quick and Easy Fulfilment 🚚

Huboo's integration with TikTok Shop means that UK-based sellers can now enjoy the benefits of certified fulfilment services, optimise their online shops, and grow their commerce businesses more quickly and easily! By outsourcing the fulfilment burden to Huboo's tech-enabled and human-centric fulfilment centres, brands and influencers can focus on selling more products and creating more content.

Expert E-Commerce Support for Maximum Sales 👨‍💼

Huboo's partnership with TikTok also means that it can offer expert, integrated eCommerce support for sellers - from warehousing space to automatic delivery and returns, managing stock, and tracking goods. And the best part? By dispatching their entire inventory to Huboo, sellers can be up and running within mere hours! ⏰

Opportunities for Unexpected Ways to Get Noticed 🎥

But that's not all - Huboo is also on a mission to help sellers find new and unexpected ways to get noticed on TikTok. By harnessing interactive, shoppable videos that encourage website visitors to purchase products straight from the video by clicking a link or image, the sky's the limit for social commerce success!

2023: The Year of All-In Social Commerce? 🔮

With the right tools now in place, we're forecasting that the major social media platforms will go all-in on social commerce in 2023. 🚀 And as a certified TikTok UK eCommerce fulfilment supplier, Huboo is perfectly positioned to ride the wave of this exciting trend!

So, what are you waiting for? 

Jump on the social commerce bandwagon and partner up with Huboo and TikTok Shop to unleash your eCommerce potential! 🛍️

Job Board 💼

Attention all DTC and ecommerce job seekers - this Saturday, HTE is launching the job board of your dreams! 🎉

We know that finding a job you love in this industry can be tough - but that's where we come in. Our cutting-edge technology and innovative solutions are all about matching you with the right employers who share your passion and values. 🚀

No more sifting through generic job listings or settling for a job that doesn't excite you. With HTE, you'll have access to a curated selection of DTC and ecommerce jobs that are perfect for you.

Because when you're doing what you love, work doesn't feel like work. 😎

So get ready to take your career to the next level with HTE's launch of our dedicated DTC and ecommerce job board this Saturday. We can't wait to see you there! 💼

Stay Tuned!

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Amazon Specialist, E-Commerce - TP-Link USA Corp.

E-Commerce Specialist - Sprout

Director of E-Commerce - A.T. Cross Company

Manager, E-Commerce - Lumos

E-Commerce Manager - BluZinc

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.