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- #181 HTE - Montana: No TikTok-ing!"
#181 HTE - Montana: No TikTok-ing!"
Good morning readers, 🌞
I hope you're all having a wonderful Saturday! 🎉
As we all know, Saturdays are meant for some fun and relaxation after a busy week.
Whether you're spending time with loved ones 👨👩👧👦, indulging in your hobbies 🎨🎮, or simply taking a break from the daily grind, it's important to take some time for yourself and recharge. 💆♀️
In this newsletter, we want to provide you with some valuable insights and tips for DTC brands, but we also want to remind you to take a step back and enjoy the weekend.
So, let's kick off this edition with a positive attitude and make the most of our Saturday! 🙌
Without further ado, let's dive into some exciting content that we've prepared for you. 📰
😅 Montana to ban TikTok in 2024 over security risks
🗣 Once Upon a Brand: The Importance of Telling Your Brand Story and How to Do It Right!
🥇 Brand Of The Week - MeUndies
📢 Meta Collaborates with Retail Media Networks to Test New Ad Product
📕 Top Reads Of The Week
⚙️ Plenty Of Jobs Await You!
So, scroll down to THE VERY END & read up on what’s yet to come your way!
Job Board! Coming Soon….
Hold onto your hats, folks, because HTE is launching a brand-spankin' new platform that's going to knock your socks off! 🎉
Get ready to say goodbye to boring job boards and hello to the future of recruitment. HTE is leading the pack with our state-of-the-art technology and solutions that are all about making workplaces happier and more productive. 🚀
We're all about improving lives by matching job seekers with like-minded employers who share their values and goals. Because let's face it - when you love what you do and who you do it for, life just feels better. 😎
So get excited, because soon you'll be able to find your dream job on our amazing new platform. Stay tuned for updates, and get ready to start living your best work life! 💼
Montana to ban TikTok in 2024 over security risks
Montana is set to make history by becoming the first state in America to ban TikTok starting in 2024! 😱
The state legislature passed a bill on Friday banning the short-form app over security risks related to its ownership by China-based ByteDance.
The bill now goes to the desk of Montana Gov. Greg Gianforte before it can become law, while TikTok said it plans to fight the legislation.
💰 Fines and penalties galore 💸
Under the Montana legislation, TikTok would face fines of up to $10,000 per day per violation if it continued to operate in the state. 😳
In addition, the state could impose penalties on Apple and Google if they allow users in Montana to download the app from their respective app stores. Talk about some serious consequences!
🌎 International espionage concerns 🕵️♂️
The Montana bill says that “the People’s Republic of China is an adversary of the United States and Montana and has an interest in gathering information about Montanans, Montana companies and the intellectual property of users to engage in corporate and international espionage.”
The legislation also says that China’s government “exercises control and oversight over ByteDance, like other Chinese corporations, and can direct the company to share user information, including real-time physical locations of users.” Woah, that's some major spying allegations! 😱
🤖 Tech giant vs the government 🏛️
TikTok blasted the passage of the Montana bill as an “attempt to censor American voices.”
But with CEO Shou Zi Chew’s appearance before a House hearing last March sparking deep skepticism expressed by lawmakers about China’s influence over TikTok and the communist regime’s ability to track user data via the app, as well as TikTok’s efforts to curb misinformation and harmful content, analysts said the chances of a U.S. ban on the app increased. 😬
And let's not forget about Donald Trump's attempt to ban TikTok in the final months of his presidency!
🛍️ Shop the controversy? 🤔
With all this drama, some ecommerce businesses might see an opportunity to capitalize on the TikTok ban by creating merchandise related to the controversy. From "Save TikTok" t-shirts to "Montana vs ByteDance" mugs, the possibilities are endless! 🤑
Once Upon a Brand: The Importance of Telling Your Brand Story and How to Do It Right!
Are you ready to learn about the importance of telling your brand story? It's time to get creative and have some fun with your brand! Here are some tips to help you get started:
👉 Tip #1: Start by identifying your brand's unique story. What inspired you to create your brand? What sets you apart from your competitors? Use this as the foundation for your brand story.
👉 Tip #2: Use storytelling techniques to create an emotional connection with your audience. People are more likely to remember stories than facts and figures. Use metaphors, anecdotes, and humour to bring your story to life. 📖
👉 Tip #3: Incorporate visuals and multimedia into your brand story. Use photos, videos, and graphics to enhance the storytelling experience and make it more engaging for your audience. 🎥📷
👉 Tip #4: Use your brand story to create a consistent brand message across all channels. This will help build brand recognition and loyalty. Your brand story should be reflected in your website, social media, packaging, and advertising. 🌟
👉 Tip #5: Be authentic and transparent in your brand story. People want to connect with brands that are honest and trustworthy. Don't be afraid to share your challenges and failures, as well as your successes. 🤝
👉 Tip #6: Use your brand story to showcase your brand values and mission. People want to support brands that align with their own values. Use your story to inspire and motivate your audience. 💪
Brand Of The Week - MeUndies
🩲👀 Looking for underwear that’s not only comfortable but also makes a positive impact on the world?
Look no further than MeUndies!
This brand produces high-performance underwear in a variety of classic colors and quirky patterns, all while maintaining strict ethical production standards. 👍
But MeUndies is more than just underwear - it’s a movement. 🌟
Their mission is to fuel authentic self-expression, while their vision is to create a world where living your truth is celebrated. 🎉
And they’re serious about feeling good, because when you feel good, you can do anything! 💪
MeUndies’ basics are not your average undies - they’re designed for ultimate comfort and energized by creativity. 🎨
And with a paint palette of colors and patterns to choose from, you’re sure to find a style that speaks to your self-expression. 💖
So whether you’re making a statement, making a difference, making nice, making a move, or making some noise, MeUndies has got you covered with their green undies that are softer-than-soft and made for everybody. 🌈
Get ready to feel good and make a positive impact with MeUndies! 🙌
Meta Collaborates with Retail Media Networks to Test New Ad Product
Did you hear the news?
Meta is jumping on the retail media bandwagon with its latest ad offering! It's like they're saying, "Hey, retailers and e-commerce advertisers, let us help you boost your performance!" 🎉
So what's the deal with this new ad tool?
It's called Managed Partner Ads Lite (MPA), and it's all about personalized ads that drive sales. Meta is teaming up with retail media networks to help brands create ads on their platforms. This way, retailers can expand their media networks and push specific brand partners or product SKUs.🛍️
And guess who's already testing out this cool new tool?
Walgreens and Dollar General! They're both part of the pilot program and have been giving it a go for the past few months.
So, what's the deal with retail media anyway?
It's all about creating targeted ads for specific audiences. Think about it like this: you're scrolling through your feed and see an ad for a product you've been eyeing. It's not a coincidence - that ad was specifically targeted to you based on your browsing habits and preferences.
They're on a mission to create ad products that are not only focused on driving online purchases but also in-store purchases. Talk about an omnichannel approach! 📈
Local Inventory Ads - Borrowing a page from Google's book
First up, they've introduced local inventory ads. You know those ads that show you what products are available in stores near you? Yeah, those are local inventory ads. And Meta's taking a page from Google's book with this one. It's a popular ad offering among brands and retailers, and now Meta's jumping on board. 💰
Managed Partner Ads Lite - Improving ad offerings post-iOS 14 fallout
But wait, there's more! They've also got Managed Partner Ads Lite (MPA) on the table. This is a big deal for larger retail media networks because its effectiveness will depend on the first-party data available. Basically, Meta's trying to find new ways to improve its ad offerings after the fallout of iOS 14. And let's be real, we all love a good comeback story.
Meta's on a mission
Meta's on a mission to take its ad game to the next level. They're doubling down on omnichannel-focused ad products that drive both online and in-store purchases. And with local inventory ads and MPA, they're definitely on the right track. So get ready for more personalized ads and effective marketing strategies. Meta's not playing around!
According to Alicia LeBeouf, head of industry, retail superstores, and groceries at Meta, they've always been about building products based on performance. And with the retail media networks skyrocketing in the past few years, they knew they needed to create something to help these networks with their partners. So, they came up with Managed Partner Ads! 👍
And let's talk about the benefits, shall we?
Managed Partner Ads allows for a bigger audience pool, better inventory, and more inventory. Plus, early results from the testing show that this ad unit is driving incremental, omni-channel performance for brands. So, if you want to boost your sales and get better consumer insights, Managed Partner Ads is the way to go!
But that's not all, folks!
Meta is also introducing local inventory ads, which will help retailers drive local demand for in-stock products. And with the store location and inventory data, these ads will be served to people within a distance radius established by the advertiser. 🏪
However, local inventory ads may not be as effective on social networking sites compared to search engines like Google or Bing, as users might be more sensitive about sharing their location data. But hey, if MPA can add a level of scale and efficiency that's significant, we could see some serious money being shifted away from rivals.
So, the bottom line is, Meta is aggressively innovating within their advertising suite and rolling out some new features. And as Katya Constantine, founder of agency Digishopgirl Media, reminds us, it's a pretty mature product! 🙌
IN NEED OF A JOB? WE'VE GOT PLENTY AWAITING YOU!
Amazon Specialist, E-Commerce - TP-Link USA Corp.
E-Commerce Specialist - Sprout
Director of E-Commerce - A.T. Cross Company
Manager, E-Commerce - Lumos
E-Commerce Manager - BluZinc
Top Reads Of The Week
CHOOSE SUCCESS below and have a great weekend! Get that D2C business runnin’.
