#180 HTE - Substack's Got Tweet Style! 🐦

Everything DTC!

April 12, 2023 • Estimated Reading Time: 16 minutes

Good morning beautiful people! ☀️

Wednesday day is here and it's time to kick-start your day with a shot of ☕ or maybe plan for a relaxed evening with a glass of 🍷.

Whichever mood you're in, buckle up for an exciting ride with HTE's newsletter! 🚀

We've got all sorts of tips and tricks up our sleeves to help your DTC brand reach new heights. But that's not all, we've got some juicy nuggets of information to keep you entertained and informed throughout the day. 🤩

So, grab your cup of joe ☕ or your favorite vino 🍷, sit back and let's dive right in! 💻

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This newsletter is going to dive into:

🐦 Substack's Got Brand New Bag - Twitter-Esque Feature Now In Action!

🍨 MLB players Ozzie Albies and Byron Buxton star in hilarious Dairy Queen Blizzard ad

🚀 Get Ready to TikTok and Roll: Tips for Acquiring Customers with UGC on TikTok!

🎥 Video Bites: All Things DTC!

💬 TikTok is Spicing Up Direct Messages with Funky Video Stickers!

📕 Top Reads Of The Week

⚙️ Plenty Of Jobs Await You!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Announcement: Pop some corn and get excited because we're about to drop a bombshell of a guide! Get ready to learn some jaw-dropping tips and tricks that will take you from beginner to expert in record time. Stay tuned for the release!

Substack's Got Brand New Bag - Twitter-Esque Feature Now In Action!

Hold onto your hats, folks, because Substack just upped their game with a brand new feature!

Say hello to Notes, a news feed layout that's giving Twitter a run for its money. It's like the cool new kid in town that's stealing all the attention away from the old, established clique.

Sorry, Twitter, but it looks like Substack's got the moves now.

But wait, there's more!

The launch of Notes caused a whole lot of drama, thanks to none other than our favorite tech mogul, Elon Musk. The announcement of Substack's new feature coincided with Twitter throttling Substack links on its platform, leaving Musk fans questioning his commitment to free speech. Who knew newsletters could cause so much trouble?

So what's the big deal with Notes, anyway? Well, Substack hopes that its writers will use the feature to engage readers with quick, pithy posts that will lead them to check out longer, more in-depth content. It's like those free samples you get at Costco that make you want to buy the whole package. Substack's subscription-based business model is the key here - they're hoping it will prevent Notes from turning into a cesspool of toxic behavior like other platforms that prioritize content virality.

But let's be clear - Substack isn't trying to be the next Twitter. As a matter of fact, Twitter "no longer exists," according to a recent court filing. It's merged with X Corp., a holding firm founded by Musk, and has stopped being an independent company.

So while Notes might have some similarities to Twitter, it's carving out its own unique space in the digital world.

Substack's Notes Feature: A Game-Changer for E-Commerce and Brands

Hold on to your keyboards, folks, because Substack just leveled up with their brand new Notes feature! This feature could mean big things for e-commerce and brands looking to connect with their audiences in fresh and exciting ways.

Engagement Heaven

With Notes, writers on Substack can engage their readers with short, snappy posts that will entice them to check out longer, more in-depth content. For brands using Substack to promote their products and services through sponsored content or advertisements, this could mean a boost in traffic and sales. With a potentially engaged and interested audience, the possibilities are endless.

Subscription Sensations

Substack's subscription-based business model could also be a valuable tool for e-commerce businesses. By offering exclusive content to subscribers, businesses could incentivize customers to sign up for a subscription service, generating recurring revenue. This could be a game-changer for brands that want to build a loyal customer base and generate reliable income.

Ethical Advertising

One of the most unique aspects of Substack's Notes feature is its focus on preventing toxic behavior on the platform. For brands that prioritize ethical and responsible advertising, this could be a major selling point. With Substack's commitment to creating a safe and supportive community, businesses can feel confident that their content will be seen by engaged and respectful readers.

Adapt and Thrive

As the digital landscape continues to evolve, it's important for brands and e-commerce businesses to stay ahead of the game. Substack's Notes feature could provide new and exciting opportunities to connect with readers and subscribers in innovative ways. So, buckle up and get ready for a wild ride - Substack's Notes feature might just be the key to taking your brand to the next level.

"Twitter and Substack's Notes: Which Platform Reigns Supreme for E-Commerce?"

It's the ultimate showdown - Twitter vs. Substack's Notes. Which platform will come out on top when it comes to e-commerce? Let's take a closer look.

Round 1: Engagement

When it comes to engaging with audiences, both Twitter and Substack's Notes have their strengths. Twitter's fast-paced nature and real-time updates make it a great platform for sharing quick updates and promotions. On the other hand, Substack's Notes feature allows writers to share short, snappy posts that lead readers to longer, more in-depth content. This could be a game-changer for e-commerce businesses looking to build relationships with their customers and provide valuable information about their products and services.

Winner: Tie. Both platforms have their strengths when it comes to engagement.

Round 2: Business Model

Twitter's business model relies on advertising revenue, while Substack's subscription-based model allows writers to monetize their content and build a loyal subscriber base. For e-commerce businesses looking to promote their products, both models have their advantages. Twitter's advertising options allow for highly targeted campaigns, while Substack's subscription service could generate recurring revenue from engaged and interested readers.

Winner: Substack's subscription-based model has the potential for generating recurring revenue from a loyal subscriber base.

Round 3: Ethical Advertising

One of the most unique aspects of Substack's Notes feature is its commitment to preventing toxic behavior on the platform. This could be a major selling point for e-commerce businesses looking to promote their products in an ethical and responsible way. Twitter, on the other hand, has faced criticism for its handling of hate speech and misinformation on the platform.

Winner: Substack's commitment to preventing toxic behavior could be a major selling point for brands looking to promote their products ethically.

Final Verdict:

While both Twitter and Substack's Notes have their strengths and weaknesses, Substack's subscription-based model and commitment to preventing toxic behavior could make it a better option for e-commerce businesses looking to promote their products in a responsible and ethical way. However, Twitter's real-time nature and advertising options could still make it a valuable tool for businesses looking to connect with audiences in a fast-paced and dynamic way.

MLB players Ozzie Albies and Byron Buxton star in hilarious Dairy Queen Blizzard ad

The Dairy Queen Blizzard is a legendary treat that's been satisfying cravings for decades. And now, it's even more legendary thanks to a new ad featuring two Major League Baseball players, Ozzie Albies and Byron Buxton.

In the ad, the two players are sitting in a press conference, answering questions from reporters about their recent game. But one brave reporter steps up and asks the real question on everyone's mind: how did they get their Blizzards for only 85 cents?

The room falls silent as the players share the amazing news: the offer is only available through the DQ app for a limited time. The audience disappears in a puff of disappointment, realizing they missed out on the deal of a lifetime.

But don't worry, dear viewer, you can still get in on the Blizzard action. Just download the DQ app and enjoy a small Blizzard for only 85 cents. It's a treat that's worth every penny, and with flavors like Oreo, Chocolate Chip Cookie Dough, and Peanut Butter Cup, you'll be spoilt for choice.

So why wait? Get your Blizzard fix today and feel like a champion, just like Ozzie Albies and Byron Buxton. And who knows, maybe one day you'll be sitting in a press conference, fielding questions about your favorite Blizzard flavor. A girl can dream, right?

Get Ready to TikTok and Roll: Tips for Acquiring Customers with UGC on TikTok!

Are you looking for some technical tips to acquire more customers using User Generated Content (UGC) on TikTok? Here are some creative and fun tips to help you out:

👉 Tip #1: Use TikTok's Creator Fund to promote UGC that features your brand. This will increase the visibility of your brand to a wider audience. You can choose creators who align with your brand and create content that showcases your product or service.

👉 Tip #2: Use TikTok's built-in analytics to track engagement on your UGC. This data can help you identify which types of UGC are resonating with your audience and inform your future content strategy.

👉 Tip #3: Utilize TikTok's advertising platform to target your UGC to specific demographics. This will help you reach your ideal customer and increase your chances of conversion.

👉 Tip #4: Leverage TikTok's Hashtag Challenge Plus feature to create a branded challenge that encourages UGC. This feature includes a banner ad on the Discover page and allows users to shop directly within the app. This can help you drive sales and increase brand awareness.

👉 Tip #5: Collaborate with TikTok influencers to create UGC that showcases your brand. This can increase your reach and credibility on the platform. Make sure to work with influencers who align with your brand values and audience.

👉 Tip #6: Use TikTok's Duet feature to create UGC that engages with your followers. This feature allows users to create a split-screen video with your content, which can encourage interaction and build community around your brand.

👉 Tip #7: Experiment with different types of UGC, such as product demos, tutorials, and behind-the-scenes content. This can help you showcase the benefits of your product or service and build trust with your audience.

TikTok is Spicing Up Direct Messages with Funky Video Stickers!

Guess what, TikTok has launched a new feature to make your direct messages even more fun and engaging! Yes, you heard it right! TikTok has released “animated video stickers” for direct messages, which works just like GIFs.

Last December, TikTok launched “TikTok Stickers,” which allowed users to create and upload their custom images to use in direct messages. But this time, the app has taken it to the next level with “animated video stickers.” These stickers are a great way to make your messages more interesting and entertaining.

You can now browse through popular video stickers uploaded by other users or create your own. If you want to create your own sticker, all you need to do is select the “create sticker” option in a direct message window. From there, you can choose a video from your favorite videos, liked videos, or posted videos to create video stickers.

And that's not all! You can use the video-scrubbing thumbnails to select which part of the video you want to use in your video sticker. You can also add text to the video sticker or crop the content to make it more interesting. Once you're done, you can either save the video sticker to your personal sticker library or add it to the sticker store on TikTok for others to discover and use.

What's even better is that you don't have to worry about misusing a creator's video without their consent. TikTok only displays videos with sticker permissions, which means that creators can opt-out of allowing others to create video stickers based on their videos by changing their privacy settings.

If you're not interested in creating your own video sticker, you can still browse through top, trending, and new video stickers that people have created and are using on the app.

So, why settle for simply sending a full video to someone via DM when you can make it even more interesting by turning it into a video sticker? You can even share a specific part of a video with your friend or create a video sticker of a funny moment from a video you both love. Plus, you can react to a message from your friend by choosing from a selection of video stickers or create your own.

It's no surprise that TikTok is trying to expand its social features to get users to spend even more time on the app. After all, WhatsApp, Messenger, and Instagram all have stickers that users can send to one another in direct messages. So, why not TikTok, the king of entertainment?

To make things even better, TikTok has revamped its direct messages settings. Earlier this year, the app quietly expanded its direct messaging settings to give users a choice of who they want to receive messages from. Now, you can choose between everyone, suggested friends, mutual followers, people you’ve sent messages to, or no one.

Overall, TikTok's animated video stickers are a fun and entertaining way to make your direct messages even more exciting. So, get ready to create some amazing video stickers and share them with your friends!

Podcast 🗣

Don't let disorganization hold you back from achieving your goals. Say hello to SARAL - the ultimate social media outreach manager that'll have you feeling like a pro in no time.

Join us in this episode as we explore the dynamic world of influencer marketing. We'll be discussing the evolution of this industry over the past five years and why it's become a vital part of any successful business strategy.

We'll also be delving into the nitty-gritty details of selecting the perfect influencers for your brand and why SARAL is the go-to choice for effective influencer marketing.

But wait, there's more! We'll be exploring the differences between user-generated and company-generated content and highlighting the channels available for content creators to grow their following.

Are you ready to take your influencer game to the next level? Tune in and let's dive in together!

Top Reads Of The Week

IN NEED OF A JOB?  WE'VE GOT PLENTY AWAITING YOU!

Sr Manager - Digital Marketing - Halliburton

Digital Lead Campaign Development - JCPenney

E-Commerce Marketing Manager - Oxfam

Head of Product - Zaya Care

Digital Strategy Lead - Graham Oleson

CHOOSE SUCCESS below and have a great weekend! Get that DTC business runnin’.