#177 HTE - Breaking Mews: Purr-Friendly Hacks Your System! 🐾

April 01, 2023 • Estimated Reading Time: 15 minutes

Good day, fellow marketers! 🌅

Are you ready to make some serious waves in the world of e-commerce?

🌊💥 Well, don't just stand there sipping your coffee like any old day - it's time to join our epic community of over 50k+ like-minded individuals! 😎

But hey, before we get started, let's take a moment to appreciate the beauty of a gorgeous sunrise - can you see it? 😍

Now that we've properly admired Mother Nature's handiwork let's return to business.

But hold up! 🤚

If you haven't already subscribed to our newsletter, you're missing out on some seriously awesome things! 😱

So don't delay - join our crew and let's set sail on this exciting e-commerce adventure together! 🚀

Hold on tight because HTE’s newsletter is about to blow your mind! 💥🤯

If you're a DTC brand (or even if you're not), get ready to soak up a boatload of tips, tricks, and hacks to take your business to the next level! 🚀

So let's dive in and see what kind of treasure we can unearth together! 🌊

🐕 Amazon, Chewy, and PetMed Express Could Witness Monumental Growth in the Pet Care E-commerce Market

👩🏻‍💻 Here Is How To Rock First-Party Data Collection In Experiential Marketing

😂 LOL-worthy pranks of 2023: Tinder, Subaru, and other brands bring on the laughs for April Fools' Day!

🥇 Brand Of The Week - Nature's Select

😎 Snapchat's Got Your Back: Offer Your Biz Some AR Magic!

So, scroll down to THE VERY END & read up on what’s yet to come your way!

Amazon, Chewy, and PetMed Express Could Witness Monumental Growth in the Pet Care E-commerce Market

Are you ready to learn about the exciting world of pet care e-commerce? 🛍️

Fur real, the global pet care market is on fire! 😻🐶💰 Valued at a whopping USD 150.67 billion in 2021, it's expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2022 to 2030. And why wouldn't it be?

People treat their furry friends like family and shell out major bucks on household and pet care products.

Pets like cats and dogs are all the rage since they're easier to humanize and spoil rotten.

That's why pet parents are willing to pay top dollar for feeders, bowls, waterers, and other pet care products to make sure their fur babies are living their best lives. 🐾

Then check out this latest research publication by Advance Market Analytics on "Pet Care E-commerce Market Insights, to 2028"! 📈

But let's get down to the nitty-gritty. The pet care e-commerce market is all about making pet care products more accessible online while also saving time. 🕑

From organic food products to medical supplies and everything in between, the pet care e-commerce market has covered you.

You'll find products like antifungal merchandise, milk products, nutriment and mineral supplements, skin treatment shampoo, creams, toothbrushes, organic process tonics, and alternative accessories. 🐶

The market is divided into several segments and sub-sections, including applications like fungal infections, digestive problems, and others, as well as platforms such as web-based and application-based.

Animal types like canine, feline, and others, and products like dental care, dewormer, ear care, eye care, health supplements, and others are also included. 📊

So what trends, opportunities, and drivers can you expect to see in the pet care e-commerce market?

For starters, different social media and website digital campaigns regarding pet products exist. And with the rising enrolment of 5G and different multi-branded e-commerce platforms for all-in-one facilities, the sky's the limit.

🚀 Plus, the penetration of smart devices is increasing, which is great news for pet parents who want to keep an eye on their furry friends at all times. 📈

And let's not forget the market drivers. With the constant improvement in technology and e-commerce platforms, the pet care e-commerce market will only get bigger and better. 🤖

With the rise in the number of pets and exclusive demand for pet care products from pet parents, this market is not stopping. 🐕

The pet care e-commerce market covers regions worldwide, including North America, Europe, Asia Pacific, Oceania, South America, the Middle East & Africa.

And at the country level, you'll find big players like the United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, the United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia, and New Zealand, among others. 🌎

So there you have it, fellow DTC brand owners! 🙌

The pet care e-commerce market is a fantastic opportunity to tap into a growing and exciting industry.

Don't miss out on this chance to expand your business and provide your customers with the pet care products they need and love. 🐶🐱🐾

Here Is How To Rock First-Party Data Collection In Experiential Marketing

🙌 Are you ready to take your marketing game to the next level? Let's talk about experiential marketing! 🎉

Gone are the days of boring ads and stale marketing campaigns. Today's consumers want to be fully immersed in the brand experience. And that's exactly what experiential marketing is all about! 🤩

By creating memorable experiences, businesses can build stronger connections with their audience, increase brand loyalty, and drive sales. But how do you collect data in this context?

Fear not, my friends! Here are some tips to help you out. 🤓

🎁 Offer a compelling incentive

Let's face it, we all love free stuff! So, give your customers a reason to share their personal information by offering a sweet incentive.

It could be anything from a free sample to a chance to win a fabulous prize. Just make sure it's something your target audience will actually want. 🤑

📝 Make it easy to sign up

No one has time for a complicated sign-up process. Keep it simple and user-friendly! You could even use QR codes or mobile apps to make it super easy.

And don't forget to make it fun too! Add some personality to your forms with a witty copy or cute emojis. 😎

🌟 Create an immersive experience

Experiential marketing is all about immersion, baby! So, why not make data collection part of the fun?

Offer a personalized quiz or survey as part of the event to keep customers engaged and collecting data at the same time. And remember, the more fun it is, the more likely people are to participate. 🤩

🕵️‍♀️ Be transparent

People are cautious about sharing personal info, and with good reason! So, be transparent about what you're collecting and how it'll be used.

And hey, if possible, give customers the option to opt-in or out of certain types of communication. Transparency is key to building trust with your customers. 🙌

📧 Follow-up

Collecting data is only the first step! Keep engaging customers over time by sending personalized emails or offers based on their preferences and behaviors.

Show them you value their business and want to keep the relationship going. And don't forget to make it fun and quirky, just like your brand! 💌

In conclusion, collecting first-party data doesn't have to be boring or scary! Following these tips can create a fun and engaging experience for your customers while building your brand.

So, what are you waiting for?

Get out there and start collecting that data! 💪

LOL-worthy pranks of 2023: Tinder, Subaru, and other brands bring on the laughs for April Fools' Day!

🎉 Who doesn't love a good prank? April Fools' Day is the one day a year when it's totally acceptable for brands, businesses, and agencies to joke around and has some fun 🤪

And since it falls on a Saturday this year, get ready for some extra silly shenanigans!

HTE has rounded up some of the most hilarious pranks from all over 🤣

Get ready to laugh your socks off! 🧦

Smoke signals are back with the Plume

Who needs smokeless fire pits when you can have smoke signals?

Solo Stove has just launched the Plume, a new fire pit designed for optimal smoke signal communication. Say goodbye to modern forms of communication and embrace the good old-fashioned way with SmokeMore technology.

No more fish pics on Tinder

Attention all Tinder users: the app is officially banning fish pics from profiles. That's right, no more awkward photos of people holding slimy sea creatures.

Tinder is going "fish free," and let's face it, everyone looks better without a fish in their hand.

Subaru caters to granola lovers with Forager Granola

Subaru is known for its outdoorsy and granola-loving fan base, so it's only fitting that they launch Forager Granola.

According to the brand, it's the closest thing you'll get to eating compost for breakfast.

Perfect for all your crunchy pursuits, whether it's hugging trees or searching for the next spot for your bumper sticker.

Brand Of The Week - Nature's Select

🐾 Nature's Select: A Family-Owned Pet Food Company 🐶

For almost three decades, Nature's Select has been a family-owned pet food company, serving healthy and natural pet food products to pets nationwide. 🌟

Ingredient Integrity is Key

From the very beginning, Nature's Select has been committed to using only the best ingredients for its pet food products. The company works with trusted suppliers and sources local ingredients to ensure every bag of pet food is packed with high-quality nutrients. 🍎

Growing with Customers

As the pet food market evolved, so did Nature's Select. The company adapted to changing trends and technology to meet the needs of pet owners and their furry companions. In 2004, they expanded their reach by making their products available nationwide through their dealer network, offering personalized customer service to every pet owner. 📈

Embracing Retail Opportunities

In 2015, Nature's Select took things up by embracing new retail opportunities. This move made their products even more accessible to pet owners nationwide. 🌎

Dedication to Quality

Despite its growth, Nature's Select remains committed to its legacy of quality. The company has never had a recall, and they take pride in their dedication to providing the best quality nutrition to pets nationwide. 🙌

Join the Family Today

Nature's Select is more than just a pet food company - it's a family committed to providing personalized customer service, high-quality ingredients, and a commitment to quality that has made it a household name. Join the family today and give your furry friend the best nutrition possible! 🐱

Snapchat's Got Your Back: Offer Your Biz Some AR Magic!

Snap is taking its AR game to the next level with the launch of AR Enterprise Services, a new division that will help businesses use the company's augmented reality technology to revolutionize the way they engage with their customers! 🚀

To start things off, Snap is offering Shopping Suite, which includes access to its popular 3D Viewer, AR Try-On, and Fit Finder tools. This will allow businesses to create their own AR experiences on their websites and apps and even measure their performance! 💪

👗 Some of Snap's Shopping Suite clients already include trendy clothing brand Gobi Cashmere, fashionable Princess Polly, and eyewear brand Goodr.

Now, even more businesses can get in on the AR action, and Snap's Jill Popelka will lead the way as the head of AR Enterprise Services.

🔍 According to Snap, brands have been itching to incorporate AR try-on technology for years, especially with the COVID-19 pandemic keeping consumers away from stores.

Companies like American Eagle and Puma have already hopped on the AR bandwagon, using Snap's technology to showcase their products virtually.

And in a study commissioned by Snap and Publicis Media, AR technologies were shown to reduce returns and drive sales! 📈

👟 But Snap isn't the only company diving into the AR space. Last year, Amazon introduced its own AR technology for shoes, allowing shoppers to virtually try on brands like Puma, Reebok, and Adidas.

And in November, Amazon teamed up with Snap to let shoppers try on eyewear brands available on Amazon Fashion! 👓

🤩 It's clear that AR technology is becoming a game-changer for businesses looking to give their customers an unforgettable experience. And with Snap's new AR Enterprise Services, even more businesses can bring their AR dreams to life! 🌟

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CHOOSE SUCCESS below, and have a great weekend! Get that D2C business runnin’.